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Entrepreneur | Consultant | Data Nerd. 🧐 My focus: Creating massive business impact with data & AI As entrepreneur I build communities and digital products to help future data leaders create more business impact. -> Find out more at www.dataactionmentor.com As a consultant I build impactful data teams and data infrastructure in fast growing consumer internet scaleups and private equity backed companies. In the last 17+ years, I worked as a Data Practitioner and Data Leader for Startups, Corporates, and in Consulting across all continents. As Head of Business Analytics at Rocket Internet, I built Data & Analytics Teams and Infrastructure for 7 portfolio companies in 15 countries, including Zalando, Jumia, Lazada, Lamoda, Dafiti, and Zalora. I hired and trained dozens of Data Professionals across the Globe. As independent consultant, I built or re-built the first data team and data infrastructure for 50+ leading B2C companies - with a focus on rocket-boosting customer lifetime value (CLV) and nose-diving customer acquisition costs (CAC). --> Find out more at www.sebastianhewing.com P.S.: My biggest passion next to Data & Startups is Traveling. I live on the beautiful island of Taiwan 🇹🇼 but I typically spend 5-6 months per year traveling to hang out with my awesome global clients and our Data Action Mentors. I have been to 90+ countries and territories.
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I used to design extremely complex data infrastructures. Now I do the exact opposite. When building data infrastructure, simplicity is king! 👑 This is true for high-growth startups AND large companies! Here’s the exact approach for every new data infrastructure I build: First, I talk to all stakeholders intensively. ↳ understand their use cases ↳ understand their challenges, struggles and desires ↳ understand how they are tackling these challenges today This is typically about 25% of the WHOLE infrastructure project! Second, I create a KPI/Dimension Map. This is a cross-tab that captures all stakeholder challenges and use cases in an easy-to-read format. Third, I evaluate a status quo for each KPI/Dimension combination (use case) ↳ where does the data come from? ↳ what is the data quality? ↳ are there manual processes involved in capturing the data? Lastly, together with stakeholders, we define a data infrastructure MVP (minimum viable product). The goal is to FULLY cover the first use cases in less than 4 weeks. A lot of data people get the definition of a “data MVP” wrong. A solution solving 10 use cases 50% is not an MVP. A solution solving 1 use case 80% is. I created a masterclass to teach future data leaders how they can use my blueprint to build data infrastructures that create massive business impact. Check it out here - launching soon: https://lnkd.in/gmgCEQEE
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