Midbound

​Outbound tactics have become intrusive noise, while inbound strategies often leave us passively waiting for engagement. It's time to bridge the gap and connect with buyers where they are.

Midbound (formerly MeetVisitors) identifies anonymous website visitors at the person-level, enabling marketing and sales teams to uncover the dark funnel, optimize ad spend, and discover untapped markets.

Get started for free at midbound.ai

Co-Founder & Chief Revenue Officer

SDR Leaders of EMEA

Member

DealHub.io

I spearheaded the global go-to-market strategy, leading a high-performing global BDR and Sales team. Collaborating closely with GTM leadership, I developed compelling positioning and tailored sales enablement tools, aligning cross-functional teams to drive enterprise pipeline, accelerate quote-to-cash cycles, and boost win rates.

Go-To-Market Manager

I led a team of five Enterprise BDRs and played a pivotal role in driving outbound revenue. Our efforts led to double-digit growth in both pipeline and revenue within the enterprise segment, securing meetings with leading software companies like OpenAI, Intuit, Grammarly, Deel, Notion and hundreds more.

Enterprise BD Team Lead

4th BDR at DealHub, consistently the top performer for 18 consecutive months, achieving 260% KPI attainment in my first year.

BD Team Lead

Intel Corporation

BD Team Lead (Moovit)

Moovit

Company acquired by Intel for ~$1B. 

Achieved 220% of quota as the top-performing rep in year one. Worked closely with sales leadership to optimize our tech stack, leading strategic outreach that closed deals with transit authorities, government agencies, and enterprises across the Americas.

Business Development Team Lead

Cultivado

Owned the full sales cycle—from lead generation to close—selling outbound services to SaaS and fintech companies. Drove revenue growth by acquiring 55 customers in year one. Helped shape GTM strategy and aligned sales, marketing, and customer success to deliver a cohesive outbound experience and strengthen market position.

Co-Founder

Israel Defense Forces

First Sargent 202 Paratrooper Battalion

Bonaventure Growers Association

Collaborated with the CEO on partnership development and sales initiatives with major California cannabis distributors; drove pipeline growth through targeted cold calling and contributed to significant revenue growth, leading to a successful eight-figure acquisition.

Sales Associate

Revenue Operations Leader at DealHub.io | CPQ, CLM & Digital DealRooms

At 17, I left a corrupt Venezuela and moved to the US, planning to go to college.
At 18, I skipped class to take a sales job, learning the basics by working directly with the CEO.
At 19, I dropped everything to move to Israel and serve nearly three years as a combat soldier in one of the IDF’s top units, finishing as a First Sergeant.

While studying at Reichman, I launched my own outbound agency and helped SaaS and fintech companies create and own their outbound pipeline. In my final year of school, I couldn’t resist — so I got a job in tech-sales, quickly became the top rep, got bored, and needed a new challenge. 

So, I decided to start over again.

I joined a 50-person startup, became the top performer, and helped scale it to hundreds of employees and tens of millions in revenue. After three years, my entrepreneurial drive kicked in. 

I left my cushy job to launch my own startup.

I’ve built teams, broken records, and closed deals with some of the biggest names in tech. 

But more than anything, I’ve proven I can adapt, build from scratch, and deliver — no matter the circumstances.

Startup tech stack line up.


I have burned money on a stupid number of tools.
This is the stack that actually earns a place in my day for go to market and ops at Midbound,
excluding our CTO’s stack. 

Attio → CRM and pipeline HQ
Smartsheet → forecasting and dashboards
Cal.com, Inc. → external scheduling
Fathom.ai → call recording and summaries
HeyReach.io → LinkedIn outreach engine
LinkedIn Sales Navigator → prospecting
Inkle → tax and books handled
Docusign → fast signatures
Slack → team communication
Google Workspace → email and docs home
Clay → data enrichment and lists
lemlist → multichannel outbound
Smartlead → email campaigns that land
Intercom → live chat and support
Midbound → website intent and intelligence
InteractGen → AI search visibility
Stripe → payments and subscriptions
OpenAI ChatGPT → content and ideas co pilot
n8n → workflows between all of the above

None of this is sponsored.
All of this is battle tested.
If it made this list, it helps me win.
Everything else got cut.

Sebastian  Obadia

Co-Founder & CRO @ Midbound | Person-Based Website Intelligence for Modern GTM | Fusion#16

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