Billd

Category creating fintech and lending startup to champion commercial subcontractors

Content and Partner Marketing Lead

Lots of mistakes, some success, and lots of learning. Various entrepreneurial ventures by friends and I, including but not limited to:

-Virtual reality motorcycle helmets
-Food hall based delivery hubs
-A social polling platform for local politics

Building things

Testlio

Testlio is the networked testing partner for companies like Apple, PayPal, and TikTok. 

After we raised our series B and the team went from 2 to 12, I moved into a specialized product marketing role. This job is where I realized talking to customers is my favorite part of working in marketing. When we went head to head with competitors on a $500K ARR RFP for a premiere Silicon Valley Brand, our VP of Sales tagged me in and I made a point to backup all of his talking points with customer stories. We won the deal. 

I still see Testlio AEs posting case studies I wrote on LinkedIn, and it makes my day every time.

Product Marketing Specialist

Jack of all trades marketer on a team of as revenue nearly tripled in one year. Ideated, executed, and distributed the highest-revenue generating campaign of 2021 based on a new trend in our demo request notes. This role was my trial by fire in startup marketing.

Marketing Associate

Wrote a case study that immediately ranked page one and surfaced a deal with a Fortune-5 tech company. The keyword eventually turned into a new business line. Sometimes you just get lucky.

Marketing Coordinator

The Ronnie K. Irani Center for the Creation of Economic Wealth (I-CCEW)

CCEW is the largest innovation consultancy in Oklahoma made up of top students at OU (25% acceptance rate.)

Leading a team of four analysts to commercialize the Nation's largest fungal library (over 9,000 novel fungi species discovered/ year), covering $300,000 of annual research and program costs. The team developed a use case based on customer interviews, business model, and marketing plan (negotiating partnerships for fulfillment) to 4x CSSC's reach and fund the program. 

I managed relationships between the team, client, and ex-McKinsey staff, coached the team through personal and professional skill-building junctures, and set the team's work plan, objectives, and standards.

Social Entrepreneurship Team Lead

CCEW is the largest innovation consultancy in Oklahoma made up of top students at OU (25% acceptance rate.)

Worked with a team of five business analysts and five developers in serving WhosOnMyWifi, a data analytics tech startup, to explore the feasibility and then strategy of adding a facial recognition software product to their SaaS offering. 

The team conducted over 100 consumer, industry interviews (plus a semester's worth of secondary research) and designed a product line to match – with $1,000,000 in annual revenue and a net gross profit margin of 80%.

Software Business Analyst

SYPartners

Business-narrative consulting at the intersection of strategy and design for Fortune-500 executives in moments of company-wide transformation.

I co-authored content for a United Healthcare executive team with a new CEO, workshopped tools for AARP's Disrupt Aging campaign, and served on a 'Transforming Education' panel with Keith Yamashita, Todd Rose, and Brene Brown.

Strategy Intern

Good at explaining things, asking questions, and punching above my weight class.

Focused on: mastering jobs to be done, customer-driven content waterfalls, conversion copywriting, and partner development

Taplio

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Taplio

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