Sebastian Umiński (he/him)'s Linkedin Analytics

Results-driven leader of international teams with a high degree of business creativity, focused on transformational leadership, Expertise of EU, Russia & CIS, Central-European, Middle East and African markets. Experienced multi-channel strategist and doer. Over 19 years in B2B and B2C business and marketing, 14 years in digital & advertising agencies, resulting a strong track record in executing business transformation in enterprise international companies. - complex responsibility for: growth, business development, P&L, multi-million dollar budgets, communication strategy, global toolkits, ROI optimization, conversion-driven campaigns, - delivering transformational mindset, process innovations, can-do attitude; - operating within EMEA and global structures, incl. deep dive into local markets, running successful campaigns in tens of EMEA countries; - building expert teams from scratch, recruiting and managing highly effective international teams; - experienced in developing digital & media strategies in B2B and B2C industries incl. FMCG, telco, engineering, electronics, healthcare & pharmaceuticals, finance, automotive, white goods, retail, e-commerce; - leading RFI/RFP pitch projects, maintaining relationships with strategic, creative, media, social media & content agencies, - 15 years in top senior positions. Transformational strategies for companies and brands: 3M, Novartis, T-Mobile, Toyota, BP, Philips, Bosch, Huawei, IBM, Allianz, Duracell, Wella, Heyah, nju mobile (Orange), Procter&Gamble (Ariel, Pampers, Gillette, Old Spice, Oral B, Braun), Schneider Electric, Carlsberg, British American Tobacco, Saturn, Selgros, Carrefour, CitiBank, BNP Paribas, BPH, Credit Agricole, Nestle, Pramerica, Dove, Goodyear, Tymbark, Wedel, Jutrzenka, Exxon Mobil, Mastercook, nc+ (Canal+), Agora S.A, Eniro, Tiger, Polskie Radio, XL Energy, Nesquik, Chocapic, Sopro. Brand Management: Excedrin (Novartis/GSK), 3M Specialized in: business development, multi-channel marketing, digital strategy, e-commerce & e-merchandising, paid & social media, content marketing & content creation, marketing automation.