Numea

VP, Consulting & Operations

Fonds de solidarité FTQ

Develop the BI and Analytic Vision and Roadmap for the Marketing Department
Recommend technologies and tools to support the marketing vision
Develop the KPI framework
Develop the lead generation strategy

Consultant - BI/Marketing Automation and Analytics

LoyaltyOne

Spearhead Air Miles Partner Analytic Team for Eastern Canada (Portfolio up to 20 partners including Sobeys, IGA, PJC, Rona & IRVING)
- Define and share best practices for promotion measurement
- Define Analytic Service level for each partners
- Involve in the development of the next-gen analytic platform and tools. 
Manage relationship with Partner analytic leaders

Director, Analytics & Insights

Cogeco Cable

- Lead a team of 11 people (3 teams recently merged)
- Lead Customer Insights projects: Market Research and Trends Watch, Customer Analytics, CRM and Marketing Automation, Socia Media monitoring, Web Analytics, Performance Marketing analysis and monitoring
- Make recommendation and bring the customer perspective on key strategic subjects.
- Ensure a consolidated view of insights regardless of the source (breaking data silos).

Director - Customer Intelligence

- Manage a team of 6 analysts
- Lead Analytic Project Implementation: CLV, Segmentation, Modelling
- Contact Management & Application owner of Unica
- Market Prioritization & Segmentation for Key Product Roll-out
- Decision Support & Performance analysis
- GIS

Associate Director - Marketing Analytics

- Provide recommendations on targeted approaches
- Campaign Analysis
- Sales & Churn Analysis
- Migration analysis
- Customer Segmentation & Profiles
- Implementation of Database project for the marketing team

Manager - Customer Lifecycle Planning

HEC Montreal

Lecturer

Sobeys

Market Research Advisor

MCDS

- Statistical analysis using SPSS
- Customer Segmentation
- Basket analysis
- Various analysis

Business Analyst

Altus Group

Statistical Analysis of Market Study
Location analysis

Analyst

Instead of finding a purpose for data, find data for a purpose. I believe data, analytics and AI must support a purpose and not the other way around.

My objective is to help organizations
 make the best use of their data. 

I also help them strike the right balance between Customer Lifetime Value, Customer Satisfaction and ROI.

Taplio

Sebastien Giroux's Linkedin Analytics

Sebastien Giroux

🚀 Unlock the Analytics Magic!

Ready to grow your LinkedIn presence?

Taplio

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Sebastien Giroux

🚀 Unlock the Analytics Magic!

Ready to grow your LinkedIn presence?

Sebastien Giroux's Linkedin Analytics