Enzo Signature Co.

Enzo Signature is redefining styling from the heart of Germany with our standout product: a premium hair styling wax stick. Our mission intertwines unmatched quality with a commitment to environmental responsibility, offering a styling solution that surpasses expectations and embodies the eco-conscious values of today’s consumers. Our dedication to using recycled materials and eco-friendly ingredients ensures our wax stick is the epitome of innovation, style, and sustainability.

*Led the Enzo Chehab brand launch, targeting the German eco-conscious market with our sustainable, premium hair styling wax stick. Positioned the product to meet consumers' specific needs and values in Germany, establishing a strong market presence.

*Directed the development of our flagship product, ensuring it exemplified quality and sustainability and met German standards. This set a new benchmark for eco-friendly styling in the market.

*Executed a digital marketing campaign tailored to the German audience, enhancing our online visibility and customer engagement. Leveraged local insights to resonate with consumers, building a dedicated community.

*Optimized our online sales strategy for Germany, improving our e-commerce platform for a localized experience. This approach broadened our reach and facilitated easy access to our products.

*Drove brand awareness and sales through strategic online initiatives, establishing a solid foundation for our presence in the German market. Utilized market analysis to guide our strategies, ensuring alignment with local trends and consumer preferences.

*Implemented analytics to monitor performance indicators specific to Germany, enabling informed, data-driven decisions. This focus has led to continuous improvement and adaptation to the market.

*Enhanced our direct-to-consumer channels, ensuring our styling wax stick is accessible to German consumers. Streamlined the purchasing process, aligning with local expectations and preferences.

Yuno

About Yuno: 
Yuno stands as a pivotal conduit between global brands and the South Korean commercial market, specializing in consulting, sales, marketing, and distribution services. Our mission is to seamlessly integrate international businesses into the vibrant South Korean marketplace, ensuring successful market penetration and sustained growth.

**Key Achievements and Responsibilities**:

**Biotulin Market Entry**: 
Worked directly with CEO until successful launch of Biotulin in the South Korean market, achieving $1M USD in sales through launch on home shopping network and online distribution channels.

**Peter Mertes Partnership**: 
Facilitated the distribution of Germany's best selling brand "Maybach" by Germany's largest wine exporter, Peter Mertes, into the South Korean retail sector, securing distribution through Lotte Mart.

**Vit4ever Collaboration**: 
Played a crucial role in enabling Vit4ever, a leading supplement brand on Amazon Germany, to find a reliable import partner in South Korea.

**B2B Platform Development**: 
Significantly contributed to the creation of a comprehensive B2B platform featuring hundreds of diverse brands. This platform was a tool for Korean professional buyers, streamlining their access to international products and fostering numerous successful business relationships.

Director of Business Development

Vinoverse

About Vinoverse: 
As a innovative app in the wine industry, Vinoverse leverages blockchain technology to transform wine experiences and rewards. We aim to build a vibrant community where wine enthusiasts, retailers, and wineries converge, driven by a Web3 economy.

**Key Achievements and Responsibilities**:

**Retailer and Winery Onboarding**: Successfully onboarded a multitude of retailers and wineries, integrating them into the ecosystem.

**Product-Market Fit Experimentation**: Pioneered various strategies to align offerings with market demands and consumer preferences in the wine industry.

**Marketing Initiatives**: 
Orchestrated comprehensive marketing activities, enhancing brand visibility and user engagement.

**Team Building and Leadership**: 
Led and nurtured a dynamic team, fostering a culture of innovation and collaboration.

**Business Model Validation**: 
Explored and validated the business model, ensuring its viability and scalability.

**Content Creation**: 
Oversaw the copywriting and design for both the whitepaper/lightpaper and the website, effectively communicating the brand's value proposition.

**Patent Approvals**: 
Played a key role in securing patents, safeguarding innovative technologies and processes.

**Financial Analysis**: 
Developed sophisticated financial models to forecast and guide strategic decisions.

**Polygon Studios Partnership**: 
Secured a marketing service agreement with Polygon Studios, bolstering market presence.

**Tokenomics Development**: 
Innovatively designed the tokenomics structure, underpinning the platform's reward system.

Co-Founder

Diacandle

About Diacandle: 
Diacandle is an innovative brand in the premium candle market, renowned for crafting luxurious candles with a unique twist – each candle contains a surprise ring inside. We are committed to blending the art of candle making with an element of surprise and luxury.

**Key Achievements and Responsibilities**:

**Brand and Product Launch**: 
Assisted in launching the Diacandle brand and product line.

**Product Development and Marketing**: Played a key role in developing product concepts and refining the digital marketing strategy, positioning Diacandle as in the premium candle market.

**Sales and Business Opportunities**: Identified and capitalized on sales and business opportunities, significantly contributing to the brand’s growth.

**Online/Offline Sales Pipeline**: 
Developed and managed both online and offline sales channels, including distribution at Hyundai department stores.

**Blogger Marketing**: Utilized blogger marketing effectively to drive sales, creating a buzz around the brand and its unique products.

**Supplier and Partner Negotiations**: Negotiated and contracted with suppliers, wholesale, and retail partners, expanding the brand’s reach and presence.

**Market Expansion and Distribution Networks**: 
Focused on expanding distribution networks and exploring new market opportunities.

Com2us Corporation

About the Role: 
In my capacity as a German Globalization Specialist, I was a key member of the Globalization team at Com2uS, a company renowned for its innovative mobile gaming experiences. My role was crucial in driving the company's global expansion efforts, particularly in German-speaking markets.

**Key Responsibilities and Achievements**:

**Global Strategy Implementation**: 
Played a vital role in implementing Com2uS's globalization strategies within the German market, ensuring that the company's offerings were well-aligned with local tastes and preferences.

**Collaboration with Berlin Office**: 
Actively collaborated with the Com2uS Berlin branch office, coordinating various activities and initiatives to enhance the company's presence in German-speaking regions.

**Cultural Adaptation and Localization**: Focused on adapting and localizing Com2uS's mobile games, ensuring that they resonated with German cultural nuances and gaming preferences.

**Market Expansion**: 
Contributed significantly to expanding Com2uS's market reach in Germany, employing targeted strategies to engage with the local audience.

**Cross-Departmental Communication**: Facilitated communication between different departments and the Berlin office to ensure a cohesive and unified approach towards market expansion and localization.

**Feedback Analysis and Reporting**: Regularly analyzed market feedback and reported insights to guide the company's strategic decisions in the German market.

Globalization Specialist

IGS - Internet Game Service

About the Role: 
As a member of the IGS team, my role was integral to ensuring the high standards and global appeal of Netmarble's gaming portfolio. IGS's commitment to excellence in game services and QA is a cornerstone of Netmarble's success in the competitive gaming industry.

**Key Responsibilities and Achievements**:

**Quality Assurance and Game Services**: Ensured the highest quality of gaming experiences for Netmarble's titles, aligning 
with the company's reputation for excellence.

**Global Market Adaptation**: 
Contributed to adapting games for diverse markets, focusing on meeting the unique preferences and standards of players worldwide.

**Cross-Functional Collaboration**: 
Worked closely with various departments within Netmarble to streamline game development and service processes.

**Feedback Integration**: 
Played a key role in integrating player feedback into game improvement strategies, enhancing user satisfaction and engagement.

Global Game Services and Localization Expert

Chocolibrary Inc.

About Chocolibrary:
Chocolibrary is a marketplace for craft chocolate makers dedicated to support cocoa farmers and children by donating a share of the profits to NGO's which are experts in delivering help.

*Established partnerships with chocolate makers and NGO's.
*Built website and founded Chocolibrary Inc. in Delaware.

Co-founder

Ecuacao

About Ecuacao: 
Ecuacao emerged as a key player in introducing and popularizing cocoa-based products at a time when this market was underdeveloped. Specializing in fine cacao Nacional Arriba and various cacao products, Ecuacao has played a significant role in transforming consumer access and preferences towards high-quality cocoa products.

**Key Responsibilities and Achievements**:

**Market Development**: 
Instrumental in introducing and distributing fine cacao Nacional Arriba and cacao products in a growing market.

**International Partnerships**: 
Established strategic partnerships with Ecuadorian companies such as Casacao S.A. and Tulicorp S.A.

**Korean Market Penetration**: 
Collaborated with Korean companies including Cacaoboom, JBrown, Roasting Masters, Amy Choco, etc., to establish Ecuacao's market presence.

**Import Milestone**: 
Managed to import cocoa beans from Ecuador, contributing to 5% of South Korea's total import volume in 2015.

Startup Hub at Nextbrain

Sarm Company
* Built website sarmcompany.com.
* Promoted 5K run Freak or Treat online and offline by utilizing various marketing tools.

Travego
* Conducted market research to collect data sets about user behavior and preferences on platforms airbnb and wimdu.
* Created wireframes and different design concepts of itinerary application.

Startups

Jiffy, Ticketz

Jiffy – Proximity-based smartphone application featuring buyer-centered marketplace
* Developed business plan, marketing strategy, financial projections, and working prototype.
* Managed team of 6 and organized meetings with potential partner companies and investors.
* Facilitated partnerships with application development companies such as Mobilux and MadeIn Heaven.

Ticketz – Personalized web-based lottery system for luxury items
* Independently developed design and functionalities of the platform
* Created and presented fundraising materials to venture capitalists, angel investors and other potential partners

5Metoo – Web-based marketplace for users to promote their services and skills for $5
* Initiated marketing campaign to promote the website. Campaign included endorsement from Korean drama actress.
* Established network of 120 service providers to satisfy initial demand.

20 years of experience in international trade and startups.

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