Communications SAP Corporate Transformation Organization

Product Manager SAP Sustainability Engineering

Selina Lina

Founder

- MEE Winner One Billion Lives Demo Day 2019 – SAP.iO 
- Planned and created social media content 
- Created and published customer success stories on sap.com 
- Recorded and edited customer success stories video pitches 
- Moderated internal and external workshops applying the human-centered approach to innovation
- Wrote and co-edited UX and Design Thinking blogs

Communications and Marketing SAP AppHaus

Chair of Marketing & Innovation | University of Mannheim

- Supporting research projects
- Assistance in data analysis
- Coding of surveys 
- Literature research

Student Assistant

Heilbronner Institut für angewandte Marktforschung 

- Support in research projects
- Data analysis
- Consumer surveys
- Literature research
- Keyingress programming

AUDI AG

- Created content and graphics of booklet for cultural events
- Drove project management of marketing assets (e.g., newsletter) 
- Coordinated projects with marketing agency and service providers 
- Managed events for anniversary celebration, fairs, concert and soirées
- Project management of Audi.torium with Wolf-Dieter Poschmann

Marketing and Event Management

I am passionate about digging deep to identify the root causes of problems and finding solutions that really make a difference.

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