Exposure Media Ltd

Specialised in Ecommerce, Google Shopping & Feeds. Supporting both agencies & brands to grow online via the paid channels.

Worked across various verticals including Home & Garden, Retail, Fashion, Beauty, Jewellery, Food & Beverages, DIY & Home improvements, B2B, Gambling, Flooring, Legal, Transport, Health, Social Services & more. 

Services:
- PPC account management 
- Ad hoc project work (account set up and builds, feed data hygiene, optimisation, data studio reports) 
- Strategy & planning
- PPC recruitment support
- PPC Audits

Channels:
- Google Ads, SA360
- Microsoft Ads
- Criteo & Display
- YouTube
- Paid Social Channels

Freelance Paid Media Consultant (Ecommerce specialist) & Founder

THG Ingenuity

This role involved overseeing the paid media channels - Search, Paid Social and Display across the Independent Beauty division. 

Responsibilities include: 
- Leading and developing the strategic direction of all accounts in your remit with clear roadmaps, forecasts and planning.
- Supporting the team with training and their personal development
- Leading and developing a team of paid media specialists to work towards a true biddable offering
- Taking ownership of various topline projects to develop the paid media department
- Leading on QBRs, decks, pitches and BAU for the vertical
- Ensuring all paid media accounts are in line with best practices to maximise results 
- Building DS dashboards, internal and external processes to streamline tasks and improve efficiencies
- Creating growth strategy decks to help expand brands across different territories 
- Supporting the team on the PPC management for the top tier clients using SA360

Paid Media Account Director (Ecommerce)

Fluid Commerce

My role as a PPC Manager focused on managing our client-base, working closely with them to develop PPC growth strategies and providing internal training to all Junior team members.

Other key responsibilities in the role included:
- Assisting the Head of PPC with the recruitment of new PPC Executives;
- Developing internal PPC processes, reports, training docs, personal development plans and new service offerings including CSS, Criteo, Feed optimisation;
- Liaising with tech partners;
- Creating audit proposals, forecasts and assisting with the on-board of new clients;
- Building strong relationships with clients through regular communication and detailed reporting; 
- Creating Shopping feeds & assisting with tracking implementation;
- Managing accounts across a variety of verticals and budgets on Search, Shopping, Display (GDN, Criteo), YouTube.  

We have won various awards for our successful PPC campaigns and Fluid Commerce took home the following awards:

- Best Small PPC Agency 2019, UK Search Awards
- Best Small PPC Agency 2020, UK Search Awards 
- PPC Agency of the year 2020, UK Digital Growth Awards

Paid Search Manager

Senior PPC Executive (Ecommerce)

Red Cow Media Ltd

Red Cow Media is a digital marketing agency that specialises primarily in search marketing. I worked as the only Paid Search Executive where I independently had to manage over 10 clients across PPC and paid social. I worked on a range of clients in retail, legal, education, fashion and social services. 

The responsibilities in this role include: 

•	Set up, build and management client PPC accounts;
•	Audit reviews and creating client proposals for the paid channels;
•	Build and manage campaigns on Google Adwords (search and product listing ads), Facebook and Instagram;
•	Monthly reporting to the clients on campaign performance;
•	Regular contact with the clients through email, phonecalls and monthly meetings;
•	Created and updated manual shopping feeds for Google Merchant centre;
•	Implemented PPC strategies, monitor, analyse and optimise all campaigns to drive positive ROI; 
•	Regular keyword research to optimise accounts;
•	Communicating to the wider marketing team and reporting to the directors on all PPC and paid social updates.

Paid Search Executive

ActiveWin Media

Activewin media is a digital marketing company which specialises in e-gaming. It provides a range of digital marketing services tailored for their clients including pay-per-click, affiliate marketing, CRM, customer service and media buying.

Responsibilities:
- Managed PPC accounts for Betfred Games, Casino, Bingo and Bucky Bingo. 
- Build and manage PPC campaigns on Google Adwords, Bing, Facebook and Instagram.
- Report on the performance effectiveness, both internally and to clients;
- Act as a knowledgeable point of contact for clients;
- Use web analytics to understand the effectiveness of campaigns in order to improve our traffic;
- Continuous optimisation of campaigns through ad tests.
- Allocate and manage budgets of £200k+ for campaigns on PPC and Social.

Junior PPC Account Manager

First Class Learning Ltd.

Maths Tutor

Chi Drinks

I completed a 4-week internship working as a marketing assistant for a Coconut Drinks Company called Chi and their sister brand, The GivingTree Snacks. 

Responsibilities:
• Planning and managing the day to day running of both social medias - Chi and TheGivingTree.
• Content creation for blogs, social media and monthly newsletter.
• Helping to plan the summer marketing campaigns for Chi and the recent launch of TheGivingTree.
• Updating and maintaining the website. 
• Offline marketing - attending sampling events to promote the products to customers.

Marketing Intern

Levenshulme Market CIC

For one of my Masters modules - Investigating Business Practice, this was a practical module where we had a live client brief and had to plan and execute a marketing communications strategy and advertising campaigns  tailored to the clients needs. Our client was Levenshulme Market. I worked with one of the board Directors - Helen Power to increase footfall to the market outside the Levenshulme area. I had the role of Project Manager and managed a team of 4.

Responsibilities: 
- Primary and secondary market research
- Organising meetings with the client
- Creating a marketing strategy to implement over a 1-year period
- Delegating tasks and organisation to team members
- Making sure myself and the team were hitting the deadlines
- Execution of the marketing communications 
- Keeping up the team morale

Skills: Project management, organisation, time-management, team-work, report writing, primary and secondary research, data analysis, written and oral presentations, execution of a marketing strategy.

Achievements: Grade - Distinction

Student Project Manager

SkratchMyBack

I completed a 8-month internship running a social enterprise, start-up community network called SkratchMyBack. I worked independently to manage and market the business.

Responsibilities:
• Creating marketing strategies to promote the network;
• Market research into target groups, competitors; 
• Find clients and arrange face-to-face meetings via phone calls, emails and social media;
• Manage the day-to-day running of the social media platforms (Facebook and Twitter)
• Planning of the social media content for the following week
• Writing press releases for features in the media
• Attending networking events and creating weekly reports to feedback to the creators of the network. 
• Maintaining the running of the website – adding in jobs and photos, editing and removing information, and responding to users on the network via emails.
• Using Google analytics and social media insight tools to measure their performance. 
• Creating monthly ROI reports on the performance to the website, social media accounts and users joining up to the network. 

Skills: Project management, PR, marketing, confidence, creativity, organisation, self-motivation, time-management, record keeping, communication, blogging, social networking, sales and digital marketing.

Achievements:
• I organically grew the social media accounts from 0 to over 600 likes to the Facebook page with 1 post reaching over 25 shares and 1000+ views. 
• Over 1200 followers onto the twitter account 
• Gaining twitter interactions with Lord Sugar, Simon Rimmer and Lily Cole
• I got over 250+ members to join onto the network 
• I gained features in a number of newsletters and websites – VCAT, Marketing Magazine, Crewe News and many more.

Marketing Manager

Wythenshawe Good Neighbours

The generation project Wthenshawe Goodneighours are concerned with reducing the impact of isolation and loneliness amongst the elderly in Wythenshawe community.

Responsibilities:
- Manage the demonstration and monitoring of a service funded by a range of funding bodies including monitoring petty cash and donations
- promote wythenshawe good neighbours through regular publicity, marketing and managing the social media aspect of the project.
- To attend recruitment events and other local opportunities to promote the work of WGN

Volunteer Project Administrator & Marketing Assistant (placement)

Freelance Paid Media Consultant (Ecommerce, Shopping Specialist) & Founder at Exposure Media

Selina is a Paid Media consultant and founder of Exposure Media. She has over 7 years of experience in both in-house and agency roles, specialising in all things paid including Search, Social and Display offering a bespoke service to agencies and brands. 

She has experience managing accounts from big brands with multi-million-pound budgets to small-scale local business campaigns across a large range of sectors, mostly within the Ecommerce sector, and specialises in Google Shopping and feeds. 

Get in touch today to discuss how we can take your PPC account to the next level 🚀

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