Sella Yoffe's Linkedin Analytics

If you work in marketing, chances are you spend a lot of time optimizing your landing pages, pricing models and email marketing programs to attract your target audience and build your email lists. However, there's a problem with this approach that I call the “Leaky Bucket Syndrome" (LBS). LBS occurs when you neglect the importance of email deliverability in lead generation, promotion, and nurturing. Email deliverability is often seen as a technical process handled by your email service provider (ESP), but here's the thing: they don't do it all! They set up the technical aspects, but optimization is required. While you focus on creating high-converting campaigns to gain more subscribers or sell more, your poorly optimized email deliverability is causing leaks in your bucket. Leads come in but quickly disappear. There are better ways to run a business, especially one that relies on eCommerce. So, how do you fix the Leaky Bucket Syndrome? Just like mixing music, there are several levers you need to adjust to increase the chances of your emails reaching your audience's inboxes instead of the spam folder. Ignoring email deliverability costs you money and makes your efforts to attract leads futile. If you want to learn more about fixing LBS and our straightforward process for identifying and fixing email deliverability issues, please DM me. We specialize in helping eCommerce and retailers improve their email deliverability, allowing more of their emails to reach the recipient's inbox rather than being marked as spam or junk. This ultimately leads to increased revenue from email lists through my blog and podcast on CRM.BUZZ, I share insights on email deliverability and email marketing.