insightsoftware

➡️Lead large cross-team website redesign projects
➡️Research search trends and ideate new SEO strategies
➡️Develop and execute marketing strategies aligned to buyer personas and lifecycle stages
➡️Analyze website performance, make SEO best practices recommendations, and partner cross functionally to deploy continuous improvement of website performance
➡️Develop and deliver content marketing and technical SEO best practices for content migrations.
➡️Project manage the development of new website landing pages and the translation and localization of content marketing initiatives
➡️Prioritize and execute with our all-star engineering team to implement and roll out new features and content
➡️Communicate, coordinate, and align with many stakeholders across different parts of the organization.

Search Engine Optimization Project Manager

SEObyMichael

I help small, medium, large sized businesses figure out web traffic and search engine ranking issues,  by conducting various kinds of audits and user engagement profiles and determine solutions that will get the results my clients desire. 

I also am able to implement said solutions and add various web elements and design that will better assist client's customers interactions and continued interest. 

I handle disaster recovery and clean up from past SEOs and Developers who may have provided less than ideal services. 

Transparency and quality of service are my goals, I like to help educate clients on the why things may of happened and how they will be resolved from my actions. 

Worked with the following Monitoring / Crawling tools: 
Webmaster Tools, both Google & Bing
Google AdWords
Google Analytics
Google Tag Manager
Screaming Frog SEO crawler & Log Analyzer

CMS(s) I Have Years of Experience with:
Wordpress
Drupal 7 & 8 
HTML & CSS

Experience using the following SEO Sites:
Ahrefs ( Scans, because they're top notch ) 
Pingdom.tools
MOZ ( Q&A Boards ) 
MajesticSEO
SEMRush

Freelance SEO Consultant & Web Developer 

Altcurrencyhelp.com

Website Load Time - 1.09 s 
https://tools.pingdom.com/#!/cV7UwC/http://altcurrencyhelp.com/

A site to help introduce you to cryptocurrency as well provide a place to get help on a compiled selection of the web's mining and trading help topics.

Our Mission:
To bring the cryptocurrency community the information they demand, and have been asking for, to stay up to date with newest coins and trends / speculations. To be a stopping point for newbies and veterans alike to help one another learn as much as they can so everyone can make a more informed decision with their cryptocurrency.

Business page on Cointelegraph - https://cointelegraph.com/news/altcurrency-help

Founder, Digital Marketer, Web Developer

SocketLabs

I oversaw content writers & devs, issued keyword research to develop content for target audiences, and supervised website developers to diagnose page load speed and other technical SEO variances. I collaborated with SEM to spearhead keyword rankings and tracking. I employed analytical capabilities to assess all new content for SEO best practices. Was hired to come into a broken system for organic search presence and identify issues to solve for.

𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐥𝐚𝐝𝐞𝐬
➥ Fueled continuous quality improvement to boost organic growth by 10% and Click Through Rate (CTR) % by an average of 2% across all pages by implementing spreadsheets on what pages were established, designed a map of what they had, and determined needs to match URLs to the keywords to monitor engagement after the creation of content. 
➥ Focused on results to formulate a strategy to update and streamline existing content for better ranking and a new sitemap for the website to strategically utilize keywords for target audiences. 
➥ Quarterbacked developing and designing a new glossary section to yield a 25% improvement in targeted keyword rankings.

Director Search Engine Optimization

Email on Acid by Sinch

I employed SEO expertise to manage SEO strategy and audit and establish SEO adjustments. I initiated on-page SEO reviews before the launch of content. I brainstormed and vetted keyword focus and optimization. 

𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐥𝐚𝐝𝐞𝐬
➥ Boosted CTR by 3% and added 200 targeted keywords ranked in the Top 20 by adding extra content and updating existing pages.

Search Engine Optimization Manager

Pathwire by Sinch

I displayed natural leadership ability to coordinate global enterprise SEO strategy and various organic brand visibility in SERPs. I initiated, controlled, and scaled SEO language tags for the company’s global web properties. I interfaced with developers to engineer a custom SEO strategy for highly technical website discrepancies. 

𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐥𝐚𝐝𝐞𝐬
➥ Orchestrated year-long website creation that integrated 2 global brands into 1 across multiple cross-functional teams globally.

Mailjet by Sinch

I administered global enterprise SEO strategy for organic visibility in SERPs and SEM to handle paid side of marketing operations. I investigated and developed content solutions to improve conversion rates inside sales funnels. 

𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐥𝐚𝐝𝐞𝐬
➥ Focused on results to surpass organic traffic company goals by 30% in Y0Y comparison. 
➥ Migrated global enterprise website twice, while not losing organic traffic & current ranking keywords.
➥ Produced 25% organic growth by developing a vast spreadsheet, reviewed all 4 languages, and matched languages with HREF tags (language tags) by making a structure with developers that included a special code; increased pages' visibility by matching languages with tags and converting potential leads to customers; 2k keywords in 4 different languages from 500 in English. 
➥ Catapulted a 10% organic increase, 2% click-through rate increase, and ~200 keywords and started ranking in the Top 50 by moving the German page into a subdomain to integrate the page with the Mailjet brand.

Search Engine Optimization Specialist

Mailgun by Pathwire

I applied organic SEO methods to boost the company’s visibility on major search engines. I outlined and designed white hat linking building strategies. I educated developers and other company stakeholders on SEO approaches.

𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐥𝐚𝐝𝐞𝐬
➥ Led the CMS migration for SEO from WordPress to Contentful & worked with devs to develop customized SEO solutions on new CMS.
➥ Saved website migration by educating developers and setting up redirect solutions with Java Script.
➥ Achieved consistently high results to exceed organic traffic company goals by 39% in YoY. 
➥ Discovered and led the establishment of GDPR content and policy for the company to attract new customers. 
➥ Built a multi-leveled SEO brand strategy based on latest best practices, competitive landscape, & Keyword / Content / User research.
➥ Set SEO KPIs / OKRs & implement segmented solutions, providing detailed analytics & reporting.

Dreamscape Marketing, LLC

• Head an SEO Team to improve websites search visibility to increase traffic and goal conversions. 
• Created case studies that made the shortlist for 2 Landys awards / 1 Content Marketing award
• Handled SEO strategy for all client's websites
• Stayed on top of new digital marketing / SEO trends 
• Trained and taught co-workers on new and fundamental SEO topics 
• Developed and explained SEO supporting documents for other departments and company standards.
• Conducted various audits for all client's websites to improve online visibility 
• Analyzed data daily to stay on top of site indexing issues, 404s and traffic trends to keep an eye on 
• Developed A/B testing for ROI tracking, linkbuilding, Content marketing, Social / User Engineering 
• Worked with other department heads to discuss and execute proper SEO strategy 

SEO Campaign Manager  /  Data Analytics Analyst 

Head an SEO Team to improve websites search visibility to increase traffic and goal conversions. 
Handle SEO strategy for all client's websites
Stay on top of new digital marketing / SEO trends 
Train and teach co-workers on new and fundamental SEO topics 
Develop and explain SEO supporting documents for other departments and company standards.
Conduct various audits for all client's websites to improve online visibility 
Analyze data daily to stay on top of site indexing issues, 404s and traffic trends to keep an eye on 
Develop A/B testing for ROI tracking, linkbuilding, Content marketing, Social / User Engineering 
Work with other department heads to discuss and execute proper SEO strategy

PartitionPlus Inc

Take care of the day to day site content, customization, tweaks and also Improving search rankings and paid advertising via Search engine optimization and content marketing. 

Accomplishments:
 
- Improved penalized keyword rankings on Google for ( over the course of 9 months ): 
- Discovered google algorithmic penalties relating to SEO issues, corrected and currently tracking recovery. 
- Followed proper steps and had Penguin & Panda Penalties Removed
- Increased the rankings for 1000+ keywords over the course of 12 months, through careful audits and redesigns geared towards better shaping the website and content into what Google and SEO in general demands. 
- Increased social media profile on twitter by 90%, facebook by 40% and google+ by 60%. 
- Handled redesign of the company website into a more modern  responsive look, with SEO in         mind all the way. 
- Lowered cost of adwords campaign by 50% using combination of methods including removal of negative keywords, and adding long tail and partial match keywords.
- Created help guides / content to improve CTR%. 
- Implemented google analytics tracking
- Identified onpage issues and made corrections

Worked with the following software: 
Webmaster Tools, both Google & Bing
Moz
Google AdWords
Google Analytics
Screaming Frog SEO crawler
BigCommerce

Experience using the following SEO Sites:
MOZ
Ahrefs
MajesticSEO
SEMRush

SEO Manager, Web Developer / Webmaster

➡️ I am a uniquely talented SEO Manager building complete SEO strategies addressing the intricacies of having multiple sites and domains serving similar or different audiences. Additionally, I’m a knowledgeable go-to resource to clients, peers, and key decision-makers. 

➡️ My background includes effectively rectifying problems, such as inconsistencies, by developing processes yielding efficiency. I’m dedicated to bringing organizations together by locating SEO bottlenecks, fixing them, and equipping peers with the tools needed to maintain online success. 

➡️ I’m passionate about SEO and aware of industry tools to audit search data and extract meaningful insights needed to support branding initiatives.

➡️ I have experience in B2B, B2C, Agency, SaaS, Enterprise, local and International SEO.

☛ Key Skills ☚ 

✦ Search Engine Optimization (SEO)
✦ Search Engine Marketing (SEM)
✦ Competitive Research
✦ Data Management 
✦ Data Analysis  
✦ Trend Analysis 
✦ Keyword Research
✦ Technical SEO
✦ Website Audits 
✦ Team Leadership

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