URL Insurance Group

Marketing Manager

- Created cohesive digital and print marketing campaigns for targeted segments, including marketing automation and advertising.
- Improved lead scoring systems and developed Salesforce reporting and dashboards.
- Achieved and maintained email marketing reputation with consistent monthly averages of 25%+ open rate, 15%+ CTR, and .02% opt out) based on data analysis, split testing, and email marketing best practices.
- Collaborated on creation and implementation of brand divisions and collateral based on target markets.
- Led a team of 2 employees in digital marketing efforts and website maintenance.
- Co-developed and initiated short- and long-term planning processes for marketing strategies.
- Co-organized, and helped lead decision making for annual events serving 375+ attendees from start-to-finish.
- Created content and strategies for social media (including Facebook, Twitter, and LinkedIn).
- Lead on identifying requirements for webinar platforms. Evaluated platforms and subsequently successfully executed the implementation of the new platform (ON24).
- Restructured digital event strategy to drive registration and engagement, including staff training, speaker best practices, timing, and event advertising.
- Setup new rules for information design and website layout for ease of use.
- Enhanced video presence through the use of YouTube live, Facebook live, ON24 and different show formats.
- Established marketing project tracking systems.
- Liased with vendors for events and marketing needs.

Marketing Specialist

Hershey Creamery Company

- Created packaging, branding and identity, P.O.P., large-scale graphics, and web graphics.
- Successes include designing and implementing a digital resource center for business owners, designing  ice cream packaging, and developing the Holiday's with Hershey's product line and collateral.

Graphic Designer

GeoNova Publications (owned by Discovery Communications, Inc.)

- Led design for The Discovery® Channel's "Earth Book". Developed page layouts, graphics, and photography. The book was published by Discovery® with the DVD "Green: The Next Red, White, and Blue" and sold out over 10,000 copies.

Data driven digital marketer focused on account-based marketing automation, and boosting audience engagement through split testing dynamic marketing strategies and campaigns.

Taplio

Sarah Ortega, CDMP, PCM's Linkedin Analytics

Sarah Ortega, CDMP, PCM

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Taplio

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Sarah Ortega, CDMP, PCM

Want to drive more opportunities from LinkedIn?

Sarah Ortega, CDMP, PCM's Linkedin Analytics