URL Insurance Group

Marketing Manager

- Created cohesive digital and print marketing campaigns for targeted segments, including marketing automation and advertising.
- Improved lead scoring systems and developed Salesforce reporting and dashboards.
- Achieved and maintained email marketing reputation with consistent monthly averages of 25%+ open rate, 15%+ CTR, and .02% opt out) based on data analysis, split testing, and email marketing best practices.
- Collaborated on creation and implementation of brand divisions and collateral based on target markets.
- Led a team of 2 employees in digital marketing efforts and website maintenance.
- Co-developed and initiated short- and long-term planning processes for marketing strategies.
- Co-organized, and helped lead decision making for annual events serving 375+ attendees from start-to-finish.
- Created content and strategies for social media (including Facebook, Twitter, and LinkedIn).
- Lead on identifying requirements for webinar platforms. Evaluated platforms and subsequently successfully executed the implementation of the new platform (ON24).
- Restructured digital event strategy to drive registration and engagement, including staff training, speaker best practices, timing, and event advertising.
- Setup new rules for information design and website layout for ease of use.
- Enhanced video presence through the use of YouTube live, Facebook live, ON24 and different show formats.
- Established marketing project tracking systems.
- Liased with vendors for events and marketing needs.

Marketing Specialist

Hershey Creamery Company

- Created packaging, branding and identity, P.O.P., large-scale graphics, and web graphics.
- Successes include designing and implementing a digital resource center for business owners, designing  ice cream packaging, and developing the Holiday's with Hershey's product line and collateral.

Graphic Designer

GeoNova Publications (owned by Discovery Communications, Inc.)

- Led design for The Discovery® Channel's "Earth Book". Developed page layouts, graphics, and photography. The book was published by Discovery® with the DVD "Green: The Next Red, White, and Blue" and sold out over 10,000 copies.

Data driven digital marketer focused on account-based marketing automation, and boosting audience engagement through split testing dynamic marketing strategies and campaigns.

Taplio

Sarah Ortega, CDMP, PCM's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Sarah Ortega, CDMP, PCM's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Sarah Ortega, CDMP, PCM's Linkedin Analytics