Conscious Design

Conscious design for humanity and the planet.⚡️

Speaker & Author 

Climate Insiders

Investments in early stage climate tech startups. We support disruptive hardware deep tech innovations with the potential to reduce 1 million tons of CO2e emissions. We democratize climate tech investing, empowering thousands to align their money with their values and utilize money as a powerful tool to drive positive change in combating climate change.

Investor

The Craft

Global leader in conscious design. 
Advisor and partner for climate tech startups. 
Educating designers at top tier companies on how to create sustainable product led growth.

Founder & Principal Designer 

Webflow

• Created vision for Webflow's new ecosystem in 2 months with leadership buy-in. 
• Determined goals and led prioritization of first release for product parity. 
• Created new design system and theme for marketplace, which decreased team's time spent designing.
• Managed contract designers from Pivotal/Tanzu. 
• Cut costs for project budget and saved thousands of dollars.

Senior Product Designer, Marketplace

MessageBird

• Designed new MFA authentication product, which enabled company to provide stronger security for customers.
• Innovated on SMS routing legacy solution to improve margins and decrease time. 
• Identified customer churn on new product and created direction for product market fit.
• Improve activation and retention with setup guide. 
• Increased Daily Active Orgs by 48% and increased WhatsApp applications by x3 with new onboarding.
• Refined processes (PRDs, sprint planning, project kickoffs, retros, research ops, and design system).
• Created new components and templates for design system, enabling team to produce quickly and be visually consistent.

Product Designer, SMS & Authentication 

Hired, Inc.

• Increased candidates on marketplace by 13.5% decreased onboard time by 15.3%, increased highly qualified candidates by 11.1%.
• Redesign increased candidates from employment page to marketplace by 138%. with intros to employers by 214%.
• Strategized and designed acquisition hooks which doubled employer engagement, decreased candidate cost per lead, and increased qualified onboards.
• Designed customer scheduling for demos with 80% take rate, decreased contact time from 7 days to 3 days.
• Increased companies on marketplace with self-serve trial experience. 
• Tested new design system functioned from prototypes to building of specs by engineers.

Product Design, Growth

Y Combinator

•  Aligned CEO and investors around research, observational studies, and product roadmap.

Product Designer

Zendesk

• Designed Zendesk's first e-learning and live training for the developer platform on APIs, apps, and embeddables.
• Applied design thinking, needs analysis, SME input, and user feedback to iterate and increase CSAT to over 97%.
• Contributed to team's reusable design components, guidelines, language, and template, which increased team's ability to work quickly at scale.

Instructional Designer for Developers

Founder, Startup Advisor, Impact Investor — On a mission to accelerate conscious design.

On a mission to accelerate conscious design for humanity and the planet. Join the movement by subscribing to the newsletter and podcast.⚡️

Sera Tajima is a UC Berkeley educated Startup Advisor, Designer, and Investor. 

She uses her expertise to guide climate tech startups through strategic growth and trains designers on sustainable product growth, a radical new approach. 

Sera is a Principal Product Designer specialized in growth. She has worked in tech for a decade elevating design at companies like Zendesk, Webflow, BetterUp, and Y Combinator startups. 

Sera is a featured speaker at design events and universities. She most recently gave talks with Floxies, Uber Design Team, Design X, World Information Architecture Day, Femke’s design community, the Honest UX Design Podcast, the Beyond UX Podcast, and the University of Waterloo.

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