Owns the product positioning, messaging, and go-to-market strategy of various NMI product lines. 

Driving marketing and enablement strategies to improve product awareness and develop thought leadership within the payments industry.

Product Marketing Manager

Drip Creative Marketing

Freelance marketing agency providing ‘creative drip’ to brands through multifaceted marketing approaches. 

Services offered: 


- Marketing Strategy Development and Implementation
- Product Go-To-Market Strategy 
- Personal Brand Consults
- PR & Reputation Strategy and Management
- Social Media Marketing & Management
- Brand Messaging and Positioning 
- Cloud based web design and development 
- Content Marketing Strategy (blog, social, video)
- Brand Development & Strategy
- Email Marketing 
- Partnership Strategy and Marketing
- Product & Brand Videography/Photography
- Sales Enablement 

And more.

Owner

San Antonio Young Professionals

Responsible for the development, implementation, and management of San Antonio Young Professionals' marketing strategy

VP Marketing and Operations

TINT (tintup.com)

Responsible for creating and implementing the foundational Product Marketing/Go-to-Market (GTM) strategy to optimize customer acquisition, brand awareness, and product utilization with a focus on B2B SaaS solutions.

- Prioritized products and features by developing a tier system that scored products and their launch based on relevance to the customer journey.
- Drove customer, market, and competitive analysis research initiatives. 
- Product messaging & positioning: Lead the development & implementation of high-impact, differentiated positioning and messaging to captivate and educate existing and prospective customers.
- Customer Lifecycle and Buyer Journey: Leveraged product and market to map out prospective customers buying journeys and the decisions/information needed at each stage.
- Sales Enablement: Creation and distribution of sales toolkit to enable Sales & Customer Success teams to pitch and manage customers effectively. Consisted of infographics, sales decks, company-wide briefs, and other related internal documents.
- Content Marketing Strategy: Increased company and product awareness by building a strategic content marketing strategy using high-impact acquisition tactics consisting of email campaigns, optimized blogs, reports, guides, webinars, social media content, webinars, and short to long form video. 
- Demand Generation: Collaborated with other members of Marketing & Product team on thought leadership & other tools to generate leads and fill the sales pipeline. 
- Website Marketing Strategy: Creation of high-search Intent optimized product landing pages, competitor alternative pages, and their framework. Writing compelling copy to tell the story of the brand and its product. 
- Community Marketing Strategy:  Built community strategy around customers for the benefit of the brand and its products. Lead customer product betas and discovery sessions to a limited number of customers to explore first impression, insights, and feedback.

Product Marketing Manager 

SOGO Insurance

Responsible for the development and implementation of the overall brand and marketing strategy at SOGO Insurance.

Responsibilities: 

- Managed Marketing Team composed of Social Media and Video content assistants. 
- Developed, implements, and maintains the overall brand, marketing, and lead generation strategy for both company and sales agents.
- Analyzes and Measure KPI's for Marketing Goals.
- Configuring Digital Automation systems, Webhook applications, CRM's, and AMS Software for company-wide and marketing use. 
- UX/UI Configuration and Implementation 
- Workflow Automation Configuration
- Developed and Manages Company's Overall SEO strategy
- Conducts Industry and Competitor Research and Analysis
- Developed and Maintains Company Website
- Graphics Design for company's digital and physical content/literatures. 
- Developed and Manages Email Marketing Strategy, HTML Design, and Copywriting.
- Developed and Manages the overall Creative, Budget and Targeting for B2B & B2C Search, Display, and Retargeting Digital Advertisements through various platforms. 

- Adobe Creative Suites Proficient (XD, PS, LR, ID, AI, Pr)  
- SEMRush Keyword and Competitive Research Certified

Director of Marketing

Texas Blue Water Filtration

Responsible for implementing, managing, and maintaining all forms of digital media as well as a social website, and content while analyzing digital and sales data to effectively create an efficient and promising ROI campaign.

Director Of Marketing And Public Relations

The Champions of San Antonio

Co-Founder and member of the Board of Directors for local non-profit dedicated to helping San Antonios Underprivileged Youth. 

Responsibilities : 

- Co-Founder as well as on Board of Directors that consisted of 6 board members 
- Managed Marketing team composed of social media and newsletter assistants 
- Developed grant proposals for national, state, and city-level grants for the non-profit 
- Public Relations Copywriting for Charity Events used to Raise Funds for Organization
- Graphic Creation used for Promotional and Brand Awareness
- Managed Overall Event Planning and Strategy
- Designed and Executed successful events for Donors to raise Funds for Organization

Co-Founder / Director of Marketing and Development

B2B Marketing Leader | Entrepreneur | Business Owner | Strategist | Authentically Myself | Current Industry: FinTech 💵

7 year driven and ambitious marketer in tech, fueled by my passion for innovation and leadership. I thrive on tackling challenges head-on, seeing every obstacle as an opportunity for growth and creative problem-solving.

With a fearless mindset and unwavering determination, I strive to empower others, driving meaningful change and pushing the boundaries of what is possible in the tech industry. As a visionary and a catalyst for progress, I am committed to shaping a future where problems are merely stepping stones to success.

Recognized by the San Antonio Express-News and San Antonio Business Journal.

Taplio

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Serena Hernandez

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