Archer Integrated Risk Management

Director of Marketing Operations

Exact Consulting, LLC

Business Owner

WebPros

Managed global teams to  simplifies the lives of developers and web professionals by providing highly scalable software solutions that automate server tasks for hosting providers and web professionals.

Director of Partner Marketing & Operations

Director of Marketing Demand Generation & Operations

Symmetry Energy Solutions formerly CenterPoint Energy

Lead the Mass Markets business in current and new markets, develop and implement marketing strategies, create go-to-market plans, conduct pricing and competitive reviews and perform market analysis. 
•	Manage $15 MM annual budget with full accountability for performance against immediate and long-range corporate objectives.

•	Manage multiple advertising campaigns with media partners across the United States while assisting 'Corporate Branding' department with rollout of corporate advertising plans. Digital marketing strategy exceeded YOY traffic goals by 575%, and increased conversion rate by 50%; hence, improving customer experience.  

•	Effectively coordinate with sales management to provide sales collateral for lead generation, customer retention and manage direct mail campaigns in top markets as part of the local advertising support.  Exceeded sales goals by 245% YOY and reduced attrition by 2%.

•	Managed an 11-month IT project that supported over 66,000 customers that reduced operational costs by 80% and improve operational efficiency by 90%.  SalesForce Sales Cloud , Marketing Cloud,  and SiteCore were tech utilized to achieve success.

Senior Marketing Manager

Freelance

Manager on various Fortune 500 teams, I was directly responsible for the development, design, delivery, and support of multiple marketing and analytics projects.

•	Created advanced models and revenue "maps" to frame optimal short and long-term opportunities and potential risks through customer segmentation
•	Researched, identified, and implement technical solutions to optimize both customer experience and the workflow of the Customer Experience team

•	Tracked, analyzed, and reported performance data; utilize customer insights to make recommendations to further drive customer loyalty to the brand and improve customer experience

Senior Marketing Consultant

NRG Energy

Manager on the NRG Community Solar team I was directly responsible for the development, design, delivery, and support of all solar power farms in the NY, MN, and MA.  Community Solar partners with local utility companies to deliver and alternative power source to energy grids so that customers can reduce their traditional energy consumption.

•	Manage and execute all existing customer communications  (direct mail, email, outbound and inbound calls) and digital strategy- incrementally improved NPS by 45% and exceeded business customer service expectations for  2017 Q1-Q3

•	Prepare various executive team strategic reports utilizing Power BI, Salesforce, Marketing Cloud, and SQL software to clearly depict success of all client loyalty concepts and processes, especially NPS and also techniques including survey design, journey mapping, quantitative analysis, text mining, and visualization.
•	Managed a 9 month IT project that supported over 8,000 customer’s that reduced operational costs by 25% and improve operational efficiency by 45%

•	Create advanced models and revenue "maps" to frame optimal short and long term opportunities and potential risks through customer segmentation

Sr. Marketing Strategy Manager

Hewlett Packard Enterprise

Strategist on the HPE World Wide Industry Standard Server (ISS) team.  ISS is directly responsible for the development, design, delivery, and support of standards-based ProLiant servers, ProLiant Essential management software, Smart Array storage, disk drives, rack and power infrastructure, clustering and integrated business, and infrastructure solutions.

•	Manage New Product Introduction (NPI) pricing process, from inception to launch, to ensure operational costs were below 5%

•	Prepare various competitive reports to exceed 20% gross margin targets for each platform; leveraging external data from Gartner, IDC, Forester, and competitor’s websites

•	Manage Price Adjustment process for existing products by analyzing worldwide competitive data, pricing strategy, supply and internal benchmarks; 3% increase to ISS net revenue for Q1-Q3 2016

•	Create advanced models and revenue "maps" to frame optimal short and long term opportunities and potential risks

Senior Pricing Strategist, ISS

Analyst on the HP Touchpoint Manager team.  HP Touchpoint Manager is a cloud-based application developed using AGILE/SCRUM methodology that enables I.T. management tasks to be performed across different devices, brands and operating systems.
•	Facilitate the creation and launch of multiple competitive communication tools to gather, aggregate, analyze, & disseminated complex competitive data to support worldwide marketing initiatives

•	Compute the share of the organization in the total SaaS market, and prepare strategies to improve the competitive standing of the organization 


•	Prepare various reports by drawing comparisons between competing products on basis of features, advantages, unique qualities, and price preference 

•	Assisted in the creation of multiple customer facing marketing material to support go to market strategies

Competitive Intelligence Analyst

US Army

Geospatial Engineer responsible for using geographic data that supports military/civilian operations for Disaster Relief and Homeland Security; collect, analyze and distribute geospatial information to represent the terrain and its possible effects.

•	Conceptualized ideas into computer-generated products to help commanders in their decision process

•	Compiled and analyzed top secret information to brief the chain of command in various departments

•	Extracted data, created and maintained multiple databases

Geospatial Engineer

ShoppersChoice.com

Created retention department from ground zero with annual revenues over $1M specializing in luxury outdoor and indoor appliances, furniture, and cooking accessories. 

•	Created, launched and managed multiple digital communication (press releases, social media, SEO, PPC, & email campaigns) to assist the company to a 30% yearly revenue growth
•	Lead relevant external partners to increase site traffic by 80% to primary consumer website, and supporting micro-sites
 
•	Successfully executed 2012 Q4 goals: increase holiday sales and decrease internal operations cost by +30%

E-commerce Marketing Manager

Cumulus Media

Analyst on the Southeast marketing team for America’s second largest operator of radio stations, Cumulus provides high-impact local marketing solutions in 90 metropolitan areas. 
	
•	Established policy and procedures between Digital Marketing and Sales Departments: streamline communication to increase revenue and project turnaround time

•	Assessed, analyzed, created, and presented plans to decrease profit and loss for marketing campaign: resulting in the potential to increase digital sales by +12%
•	Produced all client sale proposals, various executive sales reports and print marketing material

Sales & Marketing Analyst

I am an equal parts marketer, problem solver, and leader with strong creative sensibilities, analytical skills and business acumen. I enjoy leading a team toward a common goal and pulling together channel experts to execute omni-channel campaigns that deliver brand awareness, consideration, and ultimately growth via sales, cross-sales and retention.  P&L and budget forecasts are just part of the job.

Additional Areas of expertise
•	Analysis & Reporting 		
•	Project Management
•	Relationship Management                                                
•	Business Development
•	Marketing Automation	(Marketo, Sales Force, Hubspot)	
•	Adobe Creative Design Suite (Photoshop, InDesign, Dreamweaver & Illustrator)
•	Competitive Market Research	
•	Strategic Marketing (Retention, E-commerce & ABM)

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Serena Zagame's Linkedin Analytics

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