Serena Berra's Linkedin Analytics

Curious, creative & collaborative brand and creative strategist armed with a wealth of expertise in leading insight & evidence discovery. My primary aim is to simplify strategy so teams embrace its value for brand building activations. My primary skill is distilling evidence gathered from humans, culture and the brand into compelling strategic ideas that drive growth. Proud and deliberate generalist with deeper roots in spirits, food, CPG and non-profits. Brand nerd & evangelist fortunate to teach strategy at Miami Ad School, Cairo Ad School, One Club for Creativity Creator Lab and UM. Always learning. Healthy obsessions with pop culture, people, food & wellness fuel my work and my life.