SB Strategy & Research

Brands: Leo Burnett/P&G Always, Manifest Content Agency, Map & Fire Consultancy, Method1 (fka Xenopsi), News America Marketing/Lucas&Co, Silvergate Media, Solid Starts, Zimmerman. various startups.

Freelance Sr Brand & Creative Strategist

International Rescue Committee

Helped progress the relatively new Brand function in External Communications.

Global Brand Strategist

Cairo Ad School

Teach Strategy/Account Planning 101 classes remotely

Adjunct Teacher

Tasteland App

Conceived & bootstrapped app MVP for this referral platform for food as Solopreneur, attracting Co-Founder to progress offering & brand. Created all branding & owned media: social, web, email & social ads. Progressed app into iOS store soft launch Feb 2020.  Folded due to rising competition with more traction & funding, and well...a global pandemic. 
Graduate of 4th cohort of Babson College WIN Lab accelerator.

Founder & WIN Lab Accelerator Grad

Miami Ad School

Taught strategy across 3 disciplines:  
- Account Planning Bootcamp (The Pitch)
- Creative Track requirement (Thinking Strategically)
- Social Media Bootcamp (101)
Honors: students produced award-winning work for almost every class taught of "Thinking Strategically": 
- - 2012 D&AD “Best of Year” in Digital Advertising for Spotify; 
- - 2012 D&AD “Yellow Pencil” in Open Advertising for Aviva, 
- - 2010 Acumen Fund’s National “Search for the Obvious: Make Sanitation Sexy”

Zimmerman Advertising

Brands: Jet’s Pizza, Kane’s Furniture, Michaels Stores, NSU Art Museum, Office Depot, Party City

Led strategy for retail brands, developing brand-level creative ideas and journey-led communications architectures across channels, including traditional, social, digital.

VP, Group Strategy Director

Slow Food

Conceived and executed strategic shift in brand communications that drove significant growth in organic social media reach, successful community partnerships, event sales, fundraising, and consistent and positive PR.
Honors: Recipient of Whole Foods Market All Star Community Partner Award for Florida Region 2013

Director of Marketing

Grey Worldwide

Brands: Hasbro, P&G/Pringles, Panasonic, Playtex (Infant, Feminine, Banana Boat, Wet Ones)

Worked tirelessly to put Strategy in its best light and train Jr. Strategists to shine, in fast-paced environment. Successfully reintroduced strategy into workflow for many agency and client teams, delivering brand-building,integrated campaigns and an appreciation of the role.
P&G highlights: architect of new P&G BAL model, Insights Director across five external cross-functional teams/agencies. Agency lead partner with client on brand fundamentals toward becoming a “mega brand”, and on global upstream innovation.

SVP Brand Planning

HeadlightVision

Brands: Baileys, Brylcreem Men’s Grooming, Captain Morgan, Ciroc Vodka, Coca-Cola, Grasshoppers Shoes, Diageo Chateau &Estates Wine, Johnnie Walker, Nokia Consumer Phones, Nokia Enterprise Solutions, Seagram’s VO

Co-launched first satellite office of UK-based global qualitative & trends consultancy. Project leader and moderator: qualitative research,brand fundamentals & trend workshops.

Senior Strategic Consultant

Euro RSCG MVBMS Partners

New Balance Brand - Footwear & Apparel

Strategy lead creating new integrated brand campaign to ’own fit’ across TV, print, web, & packaging.
- Designed, ran and moderated all brand qualitative research – from NPD to creative checks.

Strategic Planner

Curious, creative & collaborative brand and creative strategist armed with a wealth of expertise in leading insight & evidence discovery.

My primary aim is to simplify strategy so teams embrace its value for brand building activations. My primary skill is distilling evidence gathered from humans, culture and the brand into compelling strategic ideas that drive growth. 

Proud and deliberate generalist with deeper roots in spirits, food, CPG and non-profits.  Brand nerd & evangelist fortunate to teach strategy at Miami Ad School, Cairo Ad School, One Club for Creativity Creator Lab and UM.  Always learning.

Healthy obsessions with pop culture, people, food & wellness fuel my work and my life.

Taplio

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