Serena Darling's Linkedin Analytics

When times are tough, brand and marketing can take a hit. Add to this the challenge of our ever-changing world of marketing and you’ve got a complete minefield. It’s easy to neglect the things that bring most value for your brand, both now and in the future, when times are busy and unpredictable. However, investing in short-term and long-term marketing is by far the most effective way to build and protect your brand for years to come. A robust brand strategy and clear direction for your marketing avoids missteps and missed opportunities. Missed opportunities to connect, engage, sell, recruit, innovate and to grow. And with that, a potentially significant impact on your business. There are many reasons why you might need a fresh look at your brand and marketing: - Are you undergoing change but your brand positioning and marketing don’t reflect this? - Have you experienced a drop in sales but have no idea why? - Has your market has changed beyond recognition and you’re not sure where to focus your investment and energy? - Is engaging your people and getting everyone on the same page a struggle, after rapid expansion or changing recruitment conditions? - Do you need strategic marketing expertise to support your team and business strategy but can’t afford to hire a senior marketing leader in-house? If this sounds like you, I can help. I’m a brand, marketing and communication specialist with 24 years’ experience across the spectrum of marketing and communication in commercial, public and not-for-profit sectors. I love supporting B2B and not-for-profit clients with strategic advice and solutions to help their brand grow. I guide Boards, C-suite executives, diverse stakeholders and whole organisations through significant change and opportunity. I equip them with insights and evidence, robust strategies and plans, and a clear direction for their brand – one that supports their business strategy and growth now and into the future. I offer Strategic Marketing, On Demand. That means you work with me in the way that suits you. Every engagement is flexible and customised. This could include: - End-to-end strategic project design, development and delivery
 - Filling your marketing and communication gaps
 - Strategic advice, 1-1 mentoring and up-skilling.
 Drop me a DM or email if you’d like to learn more about how I can help you.