Serena Lam's Linkedin Analytics

What works in Boston? Gets you politely ghosted in Bangkok. 🤷 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐛𝐥𝐢𝐧𝐝𝐧𝐞𝐬𝐬 = 𝐭𝐡𝐞 𝐬𝐢𝐥𝐞𝐧𝐭 𝐚𝐬𝐬𝐚𝐬𝐬𝐢𝐧 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐠𝐥𝐨𝐛𝐚𝐥 𝐝𝐞𝐚𝐥𝐬. I've watched reps wonder why their “proven process” face plants overseas. 𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥𝐢𝐭𝐲: 🚩 Cultural Risk? What feels safe in one country is reckless in another. ⌛ Your ‘deal velocity’ is dancing to their cultural beat, not your CRM forecast. 😬 That “relationship hack” you swear by? Could get you ghosted elsewhere. Singapore LOVES WhatsApp and small gifts. Germany? Do that and enjoy your radio silence 👀 Biggest mistake? Assuming your local playbook is some kind of universal cheat code. How many deals are you accidentally killing by not reading the cultural room? #GlobalSales #NoBordersNoBlindspots #CulturalAwareness #SalesTruths

The Mutual Action Plan (MAP) - criminally underused, wildly effective. When I first stumbled into enterprise sales, I’ll admit - I was winging it. Hustling, experimenting, trying every hack to get deals across the line... Then, I found the MAP. A simple, no-nonsense roadmap you and the buyer build together to lock in key steps and deadlines to get the deal done. It keeps everyone on the same page and stops last-minute curveballs from slowing things down. Enterprise deals without a MAP? It’s like trying to assemble IKEA furniture with no instructions, one missing screw, and way too much "optimism" - chaos is inevitable. 𝐒𝐨, 𝐰𝐡𝐞𝐧 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐚𝐥𝐰𝐚𝐲𝐬 𝐩𝐮𝐥𝐥 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐌𝐀𝐏? ✅ Multi-stakeholder deals ✅ 6+ month sales cycles ✅ Complex change management ✅ Big-ticket, high-stakes projects MAPs aren’t just fancy spreadsheets. They create shared ownership. They make the buyer part of the closing crew. 𝐀𝐧𝐝 𝐡𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐤𝐢𝐜𝐤𝐞𝐫: MAPs don’t just win deals - they make sure your customer wins after the ink is dry. Skip the MAP? Get ready to chase ghosts post-sale. 👻 Curious - what’s your MAP game like? templates? custom builds? or still winging it? #EnterpriseSales #SalesStrategy #B2BSales #SalesTruths