I lead demand generation for Occupational English Testing products and services to drive engagement, sales, and growth. I develop global GTM strategies for new products and services to optimise market awareness, engagement, and demand. I also lead integrated marketing campaigns across multiple regions to optimise reach and return on investment.

General Manager, Demand Generation

Adventus.io

Adventus.io is an international education SaaS company enabling international student agents to connect to leading Universities across the world to find the right course for their students. Promoted to Growth Marketing Director, I'm responsible for the entire growth function across both new customer acquisition (Demand Generation) and customer lifecycle campaigns. I lead a team of 8 marketers to deliver integrated campaigns across paid digital channels (social, SEM), email, in-platform notifications and organic social.

Growth Marketing Director

I led the Demand Generation team to grow the acquisition pipeline through integrated B2B marketing campaign activity to increase brand awareness and conversion. I managed a team of 5 digital marketers responsible for digital marketing (LinkedIn, Facebook, Google display, email, SEM & SEO), content production (video, webinars, website content & whitepapers) & marketing automation (HubSpot).

Demand Generation Director

MessageMedia

As Demand Generation Manager, for the mid-market business segment, I was responsible for leading the mid-market acquisition marketing strategy to grow leads and revenue for MessageMedia's industry leading SMS marketing software.  I led integrated B2B acquisition marketing campaigns end-to-end across integrated channels including LinkedIn, Facebook, video, webinars, blogs, eDMs, display and SEM. To maximise lead conversion I managed sales enablement and the ongoing optimisation of campaigns including ROI reporting.

Marketing Manager, Demand Generation

MYOB

As Customer Marketing Manager, for the mid-size business segment, I was responsible for leading the acquisition content marketing strategy  to grow audiences and generate marketing qualified leads (MQLs) for MYOB’s SaaS business management platform product. I was responsible for managing integrated B2B content marketing campaigns end-to-end across content production (video, webinars, blogs, eDMs) through to amplification via digital channels including social (LinkedIn, Facebook), SEM, SEO and display.

Customer Marketing Manager

SEEK

As Senior Marketing Associate - Go to Market, I was responsible for developing and executing all B2B product launches at SEEK. Covering the entire Go to Market process from validate to scale, I was responsible for leading the development of messaging and positioning whilst ensuring the customer experience delights all SEEK employers. From Product Market Fit to Scale, I used my in depth product marketing experience to ensure the successful launch of a product to market and rapid adoption by SEEK employers. I worked end-to-end across the launch to research, develop, brief and execute product marketing campaigns at SEEK.

Senior Marketing Associate - Go to Market

National Australia Bank

As Marketing Consultant, I was responsible for building consideration and deepening customer relationships by executing marketing campaigns across all Medium Business Segments. I had accountability for campaign management and delivery of programmes across specialised segments including Health, Agribusiness and Government.  I was also responsible for designing and implementing Medium Business Customer journeys to ensure that interventions with customers are timely and relevant to business customers across all marketing touch points.

Marketing Consultant, Medium Business & Private

I was responsible for  launching new white label home loan products with external broker partner groups and driving ongoing growth through delivering integrated marketing plans with broker partner groups. The role was accountable for delivering  activation and growth campaigns across multiple brands through complex third party distribution channels. I was the lead marketing contact for Product and Communications to ensure that any product or policy change was communicated effectively to broker partner groups.

Marketing Consultant, Broker Partnerships

Defence Bank

Defence Bank is one of Australia’s larger Mutual Banks providing financial, retirement and insurance products primarily to the Australian Defence Force and also the wider Australian community. Defence Bank has 40 retail branches located around Australia and over 90,000 members.

As a senior member of the Defence Bank Marketing team, I reported directly to the Chief Marketing Officer as a 2IC and managed two direct reports. My key responsibilities included:
• End-to-end management of integrated national campaigns across growth, retention and acquisition.
• Internal and external communications.
• Responsible for the management of all ATL activity across press and digital.
• Product development and competitor analysis.
• Manage state and national sponsorships and major events.
• Customer Insights, Segmentation and Marketing analytics.
• Manage and mentor two direct reports.

I also successfully completed a nine month secondment as Executive Manager – Marketing to manage and lead the marketing team. Reporting to the CEO, I effectively managed additional responsibilities including the maintenance of the company’s marketing budget ($1.5m annual budget), managing the National Brand TVC campaign and preparation of marketing reports for the Board.

Marketing Manager

I was responsible for managing integrated local and national campaigns across growth, retention and acquisition.

Senior Marketing Coordinator

Australian College of Applied Psychology

The Australian College of Applied Psychology (ACAP), owned by the Navitas group, is a leading private education provider delivering postgraduate, undergraduate and VET courses across four campuses around Australia.

I was responsible for implementing all aspects of the Melbourne campus marketing campaign in line with the national strategic direction of the college and meet student recruitment targets.

Student Recruitment Coordinator

i-mate

i-mate manufactured and distributed Microsoft Windows powered mobile phones globally and throughout Australia across large retail and B2B channels.

I was responsible for coordinating all aspects of the i-mate marketing campaign to increase sell through in Telstra retail and B2B channels.

Marketing Assistant

Ericsson

Ericsson is a world-leading provider of telecommunications equipment and related services to mobile and fixed network operators globally.

I was responsible for working with the Telstra account team to coordinate all internal and external events including conferences, exhibitions, launches and client entertainment.

Corporate Event Cordinator

I'm a results driven Senior Marketing Manager with over 10 years integrated marketing experience across a diverse range of industries including SaaS, Financial Services and EdTech in both B2B and B2C markets.

As a seasoned marketer, working for well-respected established Australian brands including NAB, MYOB & SEEK, I have extensive generalist experience across integrated campaigns end-to-end. My experience in content and digital marketing has seen me implement many successful integrated demand generation campaigns utilising digital channels including social media, SEM, display, webinars and email automation (Salesforce, Pardot, HubSpot).

I have proven success in campaign management from customer insights to brief development, creative optimisation and ongoing operational management including campaign performance and ROI tracking. I have extensive experience across growth, acquisition and retention campaigns that exceed targets and deliver a ROI above targets.

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