Serge Patrick MASSANGO's Linkedin Analytics

Marketing | Digital | Demand and Lead generation | Growth Hacking | Data Analyst | Mobile & Web Developer | +15 experience | Français + English *** Available for any position in Marketing & Communication, especially in Brand Awareness, Demand, Lead Generation and Retention. In summary, demand generation is about creating awareness and generating interest among a broad audience, while lead generation is focused on identifying and capturing potential customers who have demonstrated specific interest or engagement and can be further nurtured to qualify and convert them into customers. Both processes are essential components of a company's overall marketing and sales efforts. Apart from the traditional Marketing and Communication activities (market research, advertising, direct marketing, promotions, branding, packaging, your online presence, printed materials, PR activities, sales presentations, pricing, product launch, market and customer analysis, sponsorships, trade show appearances, distribution, etc.), I'm leads' acquisition addicted. My goal is to help acquire leads (customers that will be ready to buy) by conceiving and implementing various strategies, and providing the best solutions; which promotes a pleasant overall experience for the customer, a high retention potential, and presents the company as a customer-focused brand. I graduated in strategic and operational marketing, with +15 years of experience, perfectly bilingual (French and English), with a strong background in software development and business applications, data analysis, being an expert in digital; having worked alternately as an employee, consultant, service provider, employer in telecommunications environments, startups, SMEs and large companies (such as MTN for example), international (Diool payments for example) and SMEs, having myself even ran a small local business. Waiting for your call/email/chat! ;)