Meander

Conducted over 10 consultations on product strategy

Mentor

EdVenture

As a Product Strategy Consultant, I assist companies in achieving their goals in the most effective manner. Here are some case studies:

1) Forte Bank: Mentored 2 product teams that successfully launched their MVPs within 3 months, accompanied by a clear roadmap for their further development.

2) Educate Online: Helped prepare and conduct research, leading to the creation of marketing offers and a landing page for sales initiation post-research.

3) Bang Bang Education: Advised the #1 online design school in the CIS on entering the Kazakhstan market.

4) EP Advisory (HR Tech): Conducted market, competitor, and client analysis, resulting in a threefold increase in Conversion Rate (CR1) by optimizing landing page funnels.

5) US-based Construction Firm (NDA): Developed a PMF search strategy to achieve consistent client acquisition, successfully implementing the strategy.

6) IT-bootcamp Qazcod in the USA: Launched 2 IT online courses in the US market, achieving initial sales within 1 month, confirming our hypotheses.

7) Academica Online School: Developed a PMF search strategy for a new course, confirming hypotheses and securing initial course pre-sales within 3 weeks.

Product Advisor | Mentor

EdCrunch

EdCrunch is the largest conference in Europe on new technologies in education, gathering over 3000 participants.

I worked as a speaker and moderator on topics such as:
- Lead Generation: Effective Sales Funnels and Marketing Techniques
- Go Global: Expanding to International Markets Successful

Speaker and Moderator

Careerist

As a Product Manager, I was responsible for developing the strategy for the online course and successfully implementing it in USA market. Specifically:
- Managed a team of 20 individuals.
- Collaborated with the team to tailor the educational product to audience needs and business interests.
- Worked with cross-functional teams to strategize the commercial development of the course.

Achievements:
- Doubled the number of students enrolled in the course and initiated new student cohorts twice as frequently.
- Improved CSAT, COR, and NPS metrics on 20%.

Senior Product Manager

Beeline Kazakhstan

- Developed the strategy for advancing EdTech products within the company's ecosystem and aligned it with the CEO. 
- Implemented the strategy collaboratively with a team of 7 individuals and company partners.

Senior Product Manager (EdTech)

Laba

As a Product Manager, I was responsible for crafting and implementing a strategy for course creation and scaling.

Accomplishments:
- Launched over 20 high-margin courses featuring experts from Amazon, Luxoft, Tinkoff Bank, and Depop, educating over 1000 students.
- Utilized a data-driven approach to create promotional materials and enhance marketing metrics.
- Collaborated with the instructional team to improve course quality and customer orientation.

Product Manager

DataBoom.kz

- Launched 5 courses on Power BI and SQL topics with ROI 800+%
- Organized conferences for managers and data analytics with 1000+ participants and 15+ speakers from companies such as Facebook, Booking.com, Skyeng, KPMG, Alfa Bank, etc. 
- Opened the community for managers (Telegram: Projects_KZ) 1100+ members

Education Product Manager

Shakhmardan Yessenov Foundation

Organized "Find Your Way" conferences for pupils and students, which is about how to find your vocation:
-	built partnerships with government, universities and schools for wide informational support of the project
-	50+ speakers and 2000+ pupils and students became participants in the project

Education Project Manager

InterTest

- Organized the following courses: SAT Redesigned, SAT Subject, ACT, IELTS, TOEFL.
- Developed free conferences career guidance for 2000+ pupils and students with experts from: BCG, Amazon, Microsoft, Mars, Deloitte, P&G, UN, British Council. This made it possible to get internships in international companies for more than 10 students

Director

Unicase Law Firm

Responsibilities: development of memoranda and agreements; legislative review; representation of interests in courts and arbitrations; obtaining permits in the field of subsoil use.
- Together with one of the Big4 companies participated in reforming the legislation in the field of tariff regulation in various sectors of the economy (electricity, oil and gas) under a project commissioned by the Government of Kazakhstan;
- Worked on challenging the court decision on the issue of supplementary finance of a concrete plant building;
- Obtained land use rights, permits for exploration and mining of minerals on more than 200 hectares for a large construction company working on the construction of the Western Europe - Western China highway;
- Participated in the preparation of Due Diligence of 4 large joint-stock companies for their sale;
- Worked on the subsoil use contract of a large oil company to conform it to legislation in force;
- Represented a major seller of construction framework;
- Participated in the arbitration;
- Worked on the recognition of 5 decisions of foreign and arbitration courts in Kazakhstan

Paralegal

Product Strategy Consultant with 7 years of experience and a growth-oriented product mindset. Sergey brings a wealth of expertise, including:
- Crafting company and product strategies, encompassing: PMF discovery, optimization, growth, scaling, and pivoting.
- Implementing company strategies through roadmap creation and managing/tracking product teams.
Sergey has successfully implemented over 20 effective strategies in diverse markets, including the USA, CIS, Eastern Europe, and Central Asia. He adheres to a product-centric approach focused on meeting the needs of both businesses and clients.

Some notable clients: Educate Online, Bang Bang Education, Forte Bank, EP Advisory, and Big Money University.
Current experience: EdTech, FinTech, HRTech, and construction sectors.

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