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Early on, I learned that outbound isn’t just about volume - it’s about fit. The truth? Almost everything else is noise. The only two levers worth fixing are: The list – Are you talking to the right people? The offer – Are you giving them something they actually want? Most companies miss this. They send generic emails to bloated lists, hoping for replies… instead of creating conversations with decision-makers who care. That’s where I come in. Using Clay.com, I’ve helped teams in biotech, SaaS, and consulting scale by building outbound systems focused on better lists and stronger offers - with smart automation layered on top. Behind the results are fundamentals that keep things running smoothly: ✅ Infrastructure that lands emails in inboxes ✅ Clean, enriched data that matches your ICP ✅ Messaging built around what’s in it for them ✅ Follow-ups that provide value, not just reminders The outcome? Pipeline that performs. Because once your offer hits the right list, opportunities follow. Want to see how Clay.com and the right strategy can level up your outbound? DMs are open.
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