Apryse

As the founding member of the Marketing Operations team, I've been trusted to lay the foundations and lead the marketing operations function (eventually as part of revenue operations) that can support Apryse's explosive and sustained growth.
Highlights:
 ● Architected and implemented the company's very first marketing, sales and data techstacks, built out the lead lifecycle and scoring framework to support new customer acquisition and customer expansion marketing campaigns.
● Successfully implemented a scalable and adaptable lead routing framework that significantly improved speed-to-lead metrics, resulting in a sustained increase in MQL to qualified opportunity conversion rate and average weekly pipeline production.
● Championed best practices for CRM data maintenance techniques, reducing time and effort required for marketing and sales performance analysis by 100-200% relative to scope.
● Established and led the marketing operations team to support the scaling of global marketing campaign initiatives.
● Led tech stack budget consolidation initiatives, drastically reducing spend by relative to team size, while expanding on capabilities.

Primary Techstack:
Marketo
Salesforce + DemandTools/Cloudingo + Ringlead
Tableau + CaliberMind (Marketing Attribution)
LeanData
Outreach + ChiliPiper
Qualified
Zapier
Zoominfo + Lusha + Clearbit
Looker Studio (Google Data Studio)

Manager, Marketing Operations

Marketing Operations Manager

Kaseya

Originally hired at IT Glue, I had the privilege of leading one of three functional units of the internal marketing operations team, acting as an operational, analytical and technological expert resource for the inbound marketing and sales teams. In addition to my position at IT Glue, I was also overseeing marketing operations at 2 other Kaseya business units - Unitrends MSP and ID Agent - as part of the larger Kaseya corporate structure.
Highlights:
- Successfully project managed the marketing side of the large scale data migration at 3 business units to Salesforce and Marketo from Hubspot CRM/MA and Close.io for 3 business units.
- Supported the marketing teams at new business units in their transition to the new lead scoring model to fit the larger corporate scale and ensured that they achieve their weekly KPI goals from week 1 of operating in the new system environment.
- Led and executed several data deduplication and standardization projects that helped the company organize and finalize the key lead routing processes for new business units, as well as during the sales team reorg.
- Led the implementation of new martech and sales tech platforms, such as ChiliPiper and Wistia.
- Oversaw day-to-day campaign and platform operations with 99% on time execution, supporting a global team of over 50 marketers.

Primary Techstack:
Marketo
Salesforce + Cloudingo
Ringlead
Zapier

Conversion

[in 2022 WiderFunnel merged with Conversion]
As a Marketing Operations Analyst, my primary focus was in 4 functional areas:
1. Website operations of widerfunnel.com, acting as a project owner and manager and overseeing agile development cycles.
2. Building, managing and optimizing the sales & marketing tech stacks, ensuring that the marketing and sales teams operate in a seamless sync, to their maximum efficiency.
3. Overseeing, optimizing and growing SEO and demand generation channels, in close collaboration with the content and events team.
4. Collecting, sorting & cleaning up, and analyzing all data points to provide the team with the quantitative review of performance and help find areas to optimize; reviewing and building team wide performance, operational and primary KPIs.

Primary Techstack:
Salesforce + Cloudingo
Outreach
Zapier
Mautic
Google Tag Manager
Google Analytics
Wordpress

Marketing Operations Analyst - Team Lead

As a Digital Marketer at WiderFunnel, I operate in between of owned and paid media channels, ensuring that our marketing operations run smoothly and the incredible work done by our team is well represented and discoverable in the industry.
Day-to-day responsibilities include:
1. Website operations - working closely with WiderFunnel designers and developers, I make sure that our Wordpress website delivers the best experience for people wanting to learn about growth marketing.
2. SEM - using best practices of SEO (and experimenting with some new ones) as well as managing paid search advertising, I make sure that our website traffic is consistently growing, allowing us to reach yearly business objectives.
3. Marketing operations - from administering Salesforce, Wordpress, to integrating sales, marketing & general software tools like Google Sheets, Outreach, Datanyze and other, I ensure we have the most up-to-date tool stack to be efficient as a team.
4. Reporting & Analytics - I make sure our team has all the numbers & trends handy to make sure we have a pulse on our performance.
[in 2022 WiderFunnel merged with Conversion]

Digital Marketing & Marketing Operations Specialist

ESI Software, Inc. [Acquired by Dye & Durham in 2018]

ESI Software has since been acquired by Dye & Durham
Analyzed and optimized Google AdWords and Bing Ads campaigns, which has resulted in improving the conversion rates by 15% and optimized budget spending.
Hands on involvement in website redesign and new product launch, which led to an all-time high quarter in recurring lead & sales volume.
Analyzed and optimized Google Analytics and monthly marketing reporting to accurately track the performance; reduced the amount of time required to produce marketing performance reports and analysis.
As part of personal initiative, studied the product solutions and the operations flow of law practices. As a result, was put in charge of managing 80% of existing clients as well as performing online demos of the software for the new prospects.

Marketing and Inside Sales Coordinator

PhoneBox

- Increased the number of Facebook following by 30% and built Twitter account following from the ground up (from 4 followers to 600 followers) with minimum budget resources.
- Improved the rate of sign-ups for the new Online Account service by 50% using insights gained through Google Analytics reports. 
- Managed the launch of the new company website.
- Created promotional content (copywriting; graphic content in partnership with the Graphic Designer), as well as managed internal marketing and corporate communications and content (support documentation, video tutorials, internal company newsletter).

Marketing and Communications Coordinator

Hi, thanks for stopping by! 

I'm a marketing technologist, passionate about architecting, implementing and optimizing the technical and data foundations of world-class go-to-market motions for both marketing and sales. My favourite part about my job is problem solving and building ways in which marketing and sales technology can enable the respective teams to achieve their goals, as well as deliver a unified and consistent customer experience, leading to a sustainable revenue growth.

Areas of expertise:
Marketing Operations | Revenue Operations | Revenue Architecture | Marketing Automation | Business Automation | Data Analysis | Website Operations | Foundational Data Engineering

Tools I Love:
Marketo (2x Certified Expert) | Salesforce (Certified Admin) | Tableau | Zapier (Certified Expert)| Google Sheets (with AppScript) | Excel | Looker Studio | Google Analytics | Google Tag Manager | Ringlead | Zoominfo | LeanData | Outreach

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