The WhyKingz 

Achievements:

✅ Developed seven effective tools for optimizing the work of art-department and related departments. 

✅ Wrote documentation from zero for the art department: on stylistics, work standards, file organization, and on certain typical tasks. To increase the autonomy of employees.

✅ Developed employees in the team to the level of independent performance of typical tasks.

✅ Conducted a statistical study of art performance and increased the CTOR conversion in email newsletters by 6% compared to the previous one. Monitored the implementation by a team the 9 criteria that positively affect the conversion.

Key Responsibilities:

- Creation of 2D graphics in Photoshop. 3D graphics in Blender. Animations in AfterEffects.
- Performance management of the team of 7 artists. Making sure they meet deadlines, styles, quality standards. Using Jira, Slack, Confluence.
- Developmet-focused feedback. By discussing strengths, areas of development. And setting personal development plans for employees.
- Critical feedback. By discussing with the employee the facts that indicate responsibility. Agreeing on a plan for correcting issues and preventing future violations.
- Keeping order and organizing the cloud file system.
- Cooperation with other departments involved in the development.

Lead Artist

Achievements:

✅ Did analisis and improved the style of one of the projects. Got approved by CEO. Created style guide for a team.

✅ Created animated e-mail illustrations instead of static images. Was the first who used 3d character animation for email illustrations. with the same deadlines as for static images.

✅ Conducted a study based on the statistics of our email marketing. Manually assessed 30 features of each of the 200+ illustrations in our emails. Found 9 key factors correlated with conversion.

Key Responsibilities:

- Creation of 2D graphics in Photoshop in 5 different styles.
- Creation of multi-figure dynamic promotional illustrations for the main web pages of projects.
- Creation of entertaining illustrations for E-mail marketing.
- Creation of 3D graphics in Blender and MagicaVoxel.
- Creating 2D Animations in AfterEffects.And 3D animations in Blender.
- Creation of Collages from existing assets.
- Creation of packages of resizes of existing illustrations for different needs. Using Photoshop automation tools and batch processing.

2D/3D Artist

Here I led the development of art for a creative marketing campaign - a mobile game "The Chick Game" to promote buying APF's eggs in Latvia's grocery stores. 

I was responsible for 2d art branding, concepts, logo design, website assets design, character design, NFT-like skin system for 2d characters,  and Game UI graphics. 

Consulted, offered optimal solutions to art problems, hired suitable art performers, and reduced risks.

Freelance Art Director

FortySeven Software Professionals

✅  In less than a month, I assembled an art team of 12 permanent freelancers, which allowed the client not to delay the development of the game and receive graphics in large volumes with the quality supervised by me.

✅ My team created 114 mid-core characters and spell illustrations. For fantasy CCG. For terms 2-3 times faster than allocated in similar projects. And, accordingly, it is more effective for the project budget.

✅ Developed a pipeline based on the narrow specialization of each of the involved artists. This is how we managed to get synergy and high final quality without hiring more experienced and expensive middle+ level artists. Which also saved the client's budget.

✅ The company was satisfied and has invited to work with an important external client. To develop art for a mobile casual game as part of a marketing campaign for the largest egg producer in the Baltic States. There I also led the development of art, consulted, offered optimal solutions to art problems, selected performers and reduced risks.

**Key Responsibilities:**

- Determining the needs and expectations of the client during Google Meet calls. The direction and consultation of every involved person, taking this information into account.
- Consulting and suggesting options for solving art problems.
- Finding, selecting and hiring freelancers who are suitable for tasks and budget.
- Formed and tracked tasks according to the Agile principle (Kanban boards in Trello) and in GoogleSheets.
- Monitoring the execution of tasks on time and with consistent production quality of the art.
- Ensuring consistent style across artists by writing guides in GoogleDocs and by recording video demos (OBS).
- Resolving and preventing dissatisfaction and conflicts through nonviolent communication and creating a trusting atmosphere in the team.
-To foresee technical limitations and took into account the mechanics of the game when giving feedback.
-Preparing and optimizing files for use by developers in Unity.

Art Outsource Manager

Fiverr

Achievements:

✅ 479+ completed orders. 0 negative reviews. 5 stars rating.

✅ Produced an animated music video with a duration of 3.5 minutes. Consisting of 40 animated scenes. In Photoshop + After Effects.

✅ Colored 600+ pages of Sci-fi action comics. 3-5 frames per page.

✅ Illustrated and prepared for printing a 100-page fantasy DnD book.

Responsibilities:

- Drawing illustrations using Photoshop. For book covers and music albums.
- Lineart rendering as a comic colorist in SAI and Photoshop. Convey mood and atmosphere through color and lighting.
- Creating animations in After Effects.
- Advanced photo manipulation in Photoshop. Photobash, realistic addition of objects to a photo, change of objects.

Freelance Digital Artist

Digital art pro. AI heavy-weaponed.
Passionate about seeing people's talents and building achievable strategies. 
Getting unique knowledge and sharing it.

Besides Arts, curious about the Digital Producer, Supervisor, and Risk Manager professions.

Once when I was a student, I was in a crowded bus on my way to art school and looking at the window. 

I noticed the effect when objects that are far from me move away more slowly.

It created a perception of depth.

I was thinking of different ways to show depth in a painting besides the most common ones.

I was wondering ... would it add more depth if I were able to make closer areas appear more moving?

---

Today, 7 years after...

I experimented - what it would look like - if we leave only movement information on the image.

And remove all other information:
• color
• value
• saturation
• ...

For that, I created a grid of 256x256 (=65536) rotating lines.

And made their rotation speed depend on the depth of the image.

In the attached video, you can see what it looks like. When the lines move, the image clearly appears. But when I stop them, it's a completely random set of 65536 lines on a canvas.

---

I'll be uploading more discoveries with this method and cool visuals if someone cares.

Let me know what you think.

Serhii Olenich

New role for artists on the new market. New Horizons.

How to Earn on Aesthetics and Ethics?

As an Artist, I am often expected to prove why investing in Aesthetics would pay off. 

There are 3 modes of cognition and decision making:
• Logic
• Ethic
• Aesthetic

But in modern culture, where we massively praise everything rational, we often look at the world through Logic. 

Through KPI, ROI, Profit.

And we often consider Ethical and Aesthetical only if it's Logical.

Only if it's beneficial in terms of profit and efficiency.

Aesthetics and Ethics are always a luxury.

If we aim for the highest profitability and to be most effective - we would have to optimize everything. 

The most optimized shape of building is square or hexes. With matherials that are having minimal acceptable quality for it's function.

That's why I included images of how Architecture would look with each way of thinking.

With this post I want to raise awareness.

That asking about profitability of Aesthetics is a bit contradictive question.

Aesthetics are done not out efficiency but out of generosity and abundance. Out of ability to be aesthetic. Out of good taste.

Even if it's at the expense of Logical - Aesthetical world Feels better.

People, please don't expect artists to fit the logical only worldview. If you like aesthetics - don't expect it to have efficiency. For that you can find engineers.

Please remember - when you decide based on logic - you create the world that satisfies the mind, but things taste less.

Choose the world you want to live in.

Turning my old drawings into 3d toys using Gemini.

Art toy figurine

Expecting Arts to be Profitable for Business = wanting to be attractive...

But saving on perfume, skincare, haircut, and cosmetics. Unless it gives you guaranteed compliments.

Do you ask yourself inside if paying for one of those is profitable? 
Or you do it because you like how it feels to be attractive?

How do you rationally justify investing money in being attractive?

taplio

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