Welltech

Improving the Health of People around the World.

Responsibilities: 
- Lead and oversee the calorie tracking feature area within the app, encompassing UI/UX design, search functionality, and databases management.
- Develop and communicate a strategic roadmap that aligns with business objectives and engages stakeholders and the cross-functional team.
- Employ a continuous discovery process, including user interviews, user testing, expert consultations, data analysis, and competitive research, to identify and address customer pain points and needs effectively.
- Utilize an adapted ICE framework and estimation levels to prioritize user problems and opportunities, ensuring the most impactful features are developed.
- Collaborate closely with design and development teams to generate creative solutions that optimize user experience and drive engagement.
- Implement and analyse AB tests to measure the impact of new features, promoting a culture of continuous learning and customer-centricity
- Using Generative AI to solve customer problems, automate internal tasks and augment creative tasks

Product Manager

Wix.com

Wix.com Ltd. is an Israeli cloud-based web development platform. It allows users to create HTML5 web sites and mobile sites through the use of online drag and drop tools.

Responsibilities:
- Explore, analyze and process massive amounts of data (Presto, Tableau, Excel, MSSQL, internal tools), turning it into actionable business insights;
- Build automated Tableau dashboards and reports to facilitate company-wide awareness and understanding of key metrics;
- Planning, conducting and interpreting results of A/B tests in order to optimize existing and implement new product features;
- Be the data and analytical lead in various projects and work closely with different teams across the company.

Product Analyst

Freelance

Services:
- Google Analytics and Google Tag Manager audit | implementation (GA, GTM, Javascript);
- Conversion Rate Optimization (Optimizely, Google Optimize, Hotjar, etc.);
- Dashboards building (Data Studio, Google Sheets, Tableau);
- Data Analysis (Google Analytics, Yandex Metrica, Kissmetrics, BigQuery, SQL, etc).

Data Analyst

OWOX

OWOX specialize in implementing Google Analytics 360 for e-commerce businesses and developing unique online services based on Google BigQuery.

Responsibilities:
- Building and customizing Google Analytics and Tag Manager implementations tied to business goals.
- Auditing existing analytics implementations and writing measurement strategy documents.
- Collaborate with site developers to modify the existing tagging infrastructure.
- Debug implementation problems/configuration/coding errors.
- Data Analysis in Google BigQuery and visualizing data in Data Studio/Google Sheets for a variety of clients.
- Direct communication with clients (travel, ecommerce, banks).

Together Networks Limited

The company Together Networks is a major actor of the dating business in the world.

Responsibilities:
- Reporting and building dashboards in Excel and Tableau.
- Data Analysis (A/B tests analysis, influence new product features on business results).

Intertelecom

Intertelecom is a Ukrainian telecommunications company, with headquarters in Odessa.

Responsibilities: 
- competitors/target audience research;
- develop and implement digital strategy;
- planning branding media campaigns;
- web analytics implementation and configuration (GTM, Google Analytics, HTML, Javascript);
- landing page optimization (UX, UI, A/B Testing);
- communication with contractors and different internal business units (IT, Customer service, etc).

Results: 
- increased online sales by 3 times;
- implemented online sales tracking;
- improved placement(banner advertising) conditions by 15%.

Digital Marketing Manager | Digital Analyst

AdPro/Isobar

AdPro is a leading ukrainian digital agency with a strong market positions in Media advertising, Context advertising, SMM, SEO, Web and Mobile apps production.

Responsibilities: 
- market/category/competitors/TA research (TNS MMI, Arianna, C-meter, OSM, Gemius);
- assistance in a preparation of strategic proposals for clients;
- planning media campaigns for international/local brands;
- placement, reports and optimization (Adriver, Admixer, DoubleClick, etc);
- communication with contractors;
- analytics of advertising campaigns (Google Analytics, Yandex Metrics, etc).

Results: 
- prepared around 100 mediaplans and more than 20 strategic / educational presentations.

Strategic Media Planner

As a Product Manager with a background in data analytics, I am deeply passionate about exploring the frontiers of generative AI and machine learning. My focus is on harnessing these advanced technologies to create innovative and impactful products.

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