LZC Marketing

LZC: Where Growth Begins for B2Bs! We're your HubSpot growth marketing agency, crafting tailored strategies and executing action plans for tech visionaries and local legends. Our mission? Attract the perfect customers and maximize every dollar by building your go-to-market strategy around HubSpot, SEO, Web Design and Paid Media.

We master marketing fundamentals, magnetize ideal prospects, nurture customers, and pave the way for sustainable growth. Ready to elevate your business? Let's chat!

Founder | Team Lead

I help companies craft a seamless user journey from prospects to loyal customers. I excel in aligning Sales, Operations, and Marketing to forge a unified and potent growth marketing strategy. My goal is to empower tech entrepreneurs and local business owners and help unlock their untapped potential within their marketing endeavors. My clients are focused on boosting their customer’s lifetime value and decreasing their acquisition costs.

Growth Marketing Consultant  

RevGenius

RevGenius is a trusted space where curious revenue professionals are collaborating on the future of B2B GTM

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The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

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Sprocketeer

RevOps community group members fighting HubSpot obscurities with flywheel automation, community-led networking events, and HubSpot ecosystem support.

Blackpurl

Blackpurl aims to disrupt the $7Bn motorcycle and recreational vehicle dealer management systems industry by creating an entirely new product and business model.

As the Head of Growth and Marketing at Blackpurl, my primary responsibilities included developing and executing marketing strategies to drive demand for the company's dealership management software platform, which is disrupting the DMS space and providing dealers with something new. Specifically, I was tasked with the following:

Go-to-Market Strategy: I developed and executed comprehensive go-to-market strategies for new features, and partners including market research, positioning, messaging, and pricing, to ensure that Blackpurl's platform stood out in a crowded market.

Demand Generation: I designed and executed multi-channel campaigns to generate leads and opportunities, including email marketing, content marketing, webinars, events, and digital advertising, in order to drive sales growth in the US, Canada, Australia, and New Zealand.

Sales Enablement: I worked closely with the sales team to develop sales enablement content, including presentations, collateral, and case studies, to support their efforts to close deals, and ensure that the sales team was aligned with the company's growth objectives.

Product Marketing: I collaborated closely with the product team to develop product positioning, messaging, and launch plans, in order to maximize product adoption and retention.

Analytics and Reporting: I tracked and analyzed marketing performance, providing regular reports to senior leadership, and used insights to make data-driven decisions and optimize campaigns, in order to drive continuous growth and expansion for Blackpurl.

Overall, as the Head of Growth and Marketing at Blackpurl, I played a critical role in driving the company's growth and success by developing and executing marketing strategies that increased demand for the company's dealership management software platform.

Head of Growth

UpEquity

UpEquity (YC S19) is a real estate fintech startup that has built a better way to buy a home. 

As the Director of Marketing at UpEquity, my primary responsibilities included developing and executing strategic marketing initiatives to increase brand awareness, drive customer acquisition, and build customer loyalty. Specifically, I was tasked with the following:

Brand Strategy: I developed and executed a comprehensive brand strategy to position UpEquity as a leader in the mortgage lending industry. This included developing messaging, brand guidelines, and visual identity.

Customer Acquisition: I designed and executed multi-channel marketing campaigns to drive customer acquisition. This included identifying target audiences, developing creative assets, and optimizing campaigns for maximum ROI.

Partner Management: I collaborated with real estate agents and brokers to get UpEquity certified, ensuring they were knowledgeable and equipped to sell UpEquity's unique cash offer closing guarantee to home buyers.

Content Development: I oversaw the creation of a wide variety of marketing content, including blog posts, social media content, email campaigns, and video content.

Analytics and Reporting: I tracked and analyzed marketing performance, provided regular reports to senior leadership, and used insights to make data-driven decisions and optimize campaigns.

Overall, as Director of Marketing at UpEquity, I played a critical role in helping the company achieve its ambitious growth goals while maintaining a strong reputation in the industry.

Director of Marketing

ePayPolicy

Joined ePayPolicy as marketer #1, employee #8, and the rest is history. 

As the Director of Marketing at ePayPolicy, my responsibilities included leading the development and execution of marketing strategies that drove growth and brand recognition for our digital payment processor startup in the independent insurance vertical.

Some of the key responsibilities in this role included:

- Developing and implementing marketing plans that aligned with ePayPolicy's business goals and objectives
- Conducting market research and analysis to identify trends, opportunities, and challenges in the industry, and using this information to inform marketing strategies and tactics
- Collaborating with cross-functional teams, including sales, product, and customer success, to ensure that marketing efforts were aligned with overall business priorities and customer needs
Managing the company's website and digital marketing channels, including social media, email, and advertising campaigns
- Creating and managing marketing budgets, and tracking and reporting on key performance metrics to measure the effectiveness of marketing initiatives
- Managing a team of marketing professionals, providing guidance and mentorship to help them achieve their goals and develop their skills

As the Director of Marketing, I played a critical role in helping ePayPolicy establish itself as a leading digital payment processor in the independent insurance industry. My strategic vision, leadership, and expertise in marketing helped to drive growth, build brand awareness, and establish a strong reputation for ePayPolicy among our target customers.

Director Of Marketing

RW3 Technologies

Voted by Consumer Goods Technology as the number #1 SaaS retail execution solution provider and a leader in the competitive pricing industry, RW3 is helping CPG brands and retail grocers enhance the in-store shopping experience. 

As a Senior SaaS Marketing Manager at RW3, my primary responsibilities included developing and executing marketing strategies to drive demand for the company's Field Sales Automation and Reporting solutions. Specifically, I was tasked with the following:

Go-to-Market Strategy: I developed and executed comprehensive go-to-market strategies for new products and features, including market research, positioning, messaging, and pricing.

Demand Generation: I designed and executed multi-channel campaigns to generate leads and opportunities, including email marketing, content marketing, webinars, events, and digital advertising.

Sales Enablement: I worked closely with the sales team to develop sales enablement content, including presentations, collateral, and case studies, to support their efforts to close deals.

Customer Marketing: I developed and executed customer marketing campaigns to drive retention, expansion, and advocacy, including customer newsletters, user conferences, and customer referral programs.

Analytics and Reporting: I tracked and analyzed marketing performance, provided regular reports to senior leadership, and used insights to make data-driven decisions and optimize campaigns.

Overall, as a Senior SaaS Marketing Manager at RW3, I played a critical role in helping the company achieve its growth targets, driving demand for the company's Field Sales Automation and Reporting SaaS platform, and building strong relationships with customers in the CPG and grocery industries.

Senior SaaS Marketing Manager 

Building a HubSpot Growth Marketing Agency for B2B Startups Powered by MVP tactics.

Elevating revenue is all about forging a powerful alliance between sales, marketing, and operations, while harnessing today's cutting-edge tech to lay the bedrock for success. Throughout my career, I've witnessed the transformative journey that propels startups from pre-seed to exit and guides mom-and-pop shops to become local titans.

LZC is committed to nurturing businesses with core marketing principles because, as the saying goes, you've got to walk before you can run.

#startups #marketing #hypergrowth #storyteller #martech #automation #hubspot #salesforce #pardot #email #branding #social #SaaS #B2B #leader #remote

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