CMM 

We leverage our first-party, opted-in consumer database to increase ideal patient visits for specific service lines and procedures. Our strategy is direct and allows you to calculate a true ROI and patient acquisition costs.

By using hundreds of data points, both online and offline, we are able to identify and communicate directly with the right audiences for your services. There is no search or PPC used in our campaigns. And, unlike traditional marketing programs, we can track performance and quantify ROI based on actual office visits, not just clicks.

Our goal is to deliver positive returns to our clients, month-over-month.

Co-Founder, Managing Partner

Custom Medical Services, Inc

VP Business Development/Business Analyst

Prosperity Funding

Business Development Officer

Rioux Capital

VP Business Development

Bibby Financial Services USA

CashFlow Direct

Data-Driven Patients | Healthcare Performance Marketing | Mustache Owner

Hi, I'm Seth.
I use consumer data, patient personas, digital marketing channels and this fancy mustache to increase ideal-patient volumes for medical practices and healthcare organizations. Ok, so the mustache has little to do with acquiring patients but I wanted to see if you were still reading.  We drive patient visits through our SEARCHLESS, direct-to-consumer strategy.  Patient visits are the heart of your revenue so it’s critical for you to be directly in front of likely consumers BEFORE they search. Our clients hire us for increased visibility and to influence consumer behavior - they want more patients they can help.

We have focus within all orthopedic subspecialties, cardiac and vascular care, dental implants, and our program is effective with all specialties. I'm happy to share insights on our approach, capabilities and best uses. And even more interested in learning about your experiences with marketing, campaigns, tactics and goals (the good, bad and ugly).

I am grateful to have had exceptional mentorship and growth in earlier experiences: a trial technician/litigation consultant, a taxi driver (way before Uber), a professional touring drummer and other colorful positions. 

I believe there's a way to approach things so everyone wins. 
I believe work should be fun. 
I believe in integrity,  transparency, value, compassion, humor and kindness. I like to think that those unique roles helped serve as the basis for these ideals. 
Hey, thanks for reading 👍.

Surgery isn’t done by a system.
It’s done by you.


We all know the names: HCA. Ascension. Kaiser. CommonSpirit. Trinity. HSS.
Big systems. Big brands. Big campaigns.

But when a patient’s in the OR, none of that matters.
They’re not thanking a logo... they’re thanking you.

Here’s what patients gain when they choose private practice over “Health System A”:

1️⃣ Ownership of the experience
Patients don’t remember “the hospital.” 
They remember how you made them feel - or whether someone answered when things went wrong.
That’s where real satisfaction (and loyalty) live.

2️⃣ Precision & agility
System alignment doesn’t automatically improve quality.
Private specialists move faster, customize care, and own every outcome.

3️⃣ Relentless optimization
You can collect real-time data, refine pathways, and actually act on it without waiting for a quarterly committee.


Private practice isn’t just smaller.
It’s smarter.
Accountable. Responsive. Human.

If you’re ready to own your practice's brand, measure what matters, and out-human the system - DM me.

#PrivatePractice #PhysicianBranding #HealthcareMarketing

Seth Turnoff

SEARCHLESS Marketing | Healthcare DTC | Mustache Owner

There's 117,928 potential hip & knee patients (ages 46–64) in Salt Lake City. Commercially insured. Ready for help... they just don’t know YOU yet.


That’s what CMMDirect fixes.
It connects you with your ideal future-patients before they start searching for “joint pain solutions.”

Because by the time someone’s Searching?
They’ve already waited too long and now you’re competing with every private practice ad, hospital, and urgent-care click in town.

Why it works

✅ Built for individual surgeons
 You don’t need a massive referral network or hospital marketing team. CMMDirect gives you consistent visibility and patient flow, on your terms.

✅ Smart, first-party data
We target patients by age, income, lifestyle habits, app use, and purchase behavior — so your message lands with people most likely to need you soon, if they're not already in-market.

✅ Local only
Your name stays in front of patients who can actually drive to your clinic. No wasted impressions.

✅ Better payer mix
CMMDirect focuses on the 46–64 crowd - the commercially insured group that keeps your margins healthy (Reduce the CMS-reimbursement fears).

Investment: $22,500 total / 6 months ($3,750/month)
A data-driven, done-for-you way to reach ideal patients before they search.

If you’d like to see how many are in your market,
DM me for a custom audience.

#orthopedics #privatepractice #patientgrowth #CMMDirect

ATLANTA, I want to see you!


If you're in Atlanta on Wednesday November 12, come out for some allstar healthcare networking!

I'm co-hosting a happy hour with Matt Hallmark and Preston Alexander at the gorgeous new (physician-owned) restaurant, Azara.

Join the event below!

Open article: LinkedIn: Log In or Sign Up by linkedin.com

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