Anzenna

Product Lead

Shopify

https://deliverr.com/

Joined Deliverr in Nov 2021; acquired by Shopify in July 2022 for $2.1B; sold to Flexport in June 2023.

- Part of Shopify Logistics, which empowers merchants to offer a Prime-like delivery to their buyers

- I focused on helping eCommerce merchants seamlessly integrate with their e-commerce platforms (e.g. Shopify), marketplaces (e.g. Amazon, Walmart, Ebay, Etsy, Wish) and 3rd party connector apps/listing tools (e.g. Inventory/order management)

- Led the entire channel integrations team, responsible for ingesting 12M orders (annually) across major e-commerce platforms, 3rd party marketplaces and partner apps, enabling 4.5K annual merchants and $130M revenue annually.

- Released new Fulfillment API for mid-market and enterprise merchants, to allow custom integrations - unlocked 1.5M annual orders and $16M revenue. Achieved 100K orders and $1M within 1st quarter (15 merchants)

- Released virtual bundling - unlocked 800K annual orders and $8.6M revenue by helping 450 merchants create 8K bundles

- Did partner communications, launch strategy, data analysis, user interviews and interviewed other PMs

Senior Product Manager

Habitly

- Habitly was a video platform for fitness businesses and instructors. We
empowered them to easily deliver the most engaging, live and interactive
classes to their members. A live and on-demand video platform, built
specifically for virtual group fitness classes. We had to wind it down due to market competition

- Led the video platform's product vision, UX design and feature prioritization. B2B SaaS web and mobile app for high quality video, music, interactions and class management

- Achieved $80K in revenue, 18K bookings with 20 independent instructors and 10 fitness studios actively using the product for teaching and monetizing live group fitness classes

- Streamlined sales campaigns and business strategy

Co-Founder & CEO

Elevate Security

B2B SaaS product that empowers large companies to fight cyber threats by measuring,
reducing and communicating human risk

- Led product management for a remote software development team.

- Release Highlights: Employees and group management dashboard, User analytics integration, On-boarding tutorial, Interactive Demo app (for sales)

Squad Leader/Product Manager

ApplyBoard

ApplyBoard helps international students to find and apply to the most relevant educational programs aboard and help with the complicated application process.

- Led product management for the company (first PM) as it grew from from Series A to Series B (50 to 200+ employees). Now it is worth over $3B and has 1000+ employees

- Created (recruited) and managed the first product and design team, including another product manager, 2 UX/UI designers and 1 UX Researcher

- Product roadmap and feature prioritization of the web platform for recruitment agencies,
international students and internal operations teams

- Stakeholder management at the exec C level (reporting to CEO). Set process for feature requests

- Releases: School and Program Search, Dashboard with stats, Mobile experience, Amplitude Analytics, NPS feedback, Internal application processing platform

Conestoga College, Brainstation

- Product Management Course - Lead Educator, BrainStation (https://brainstation.io/)
- Entrepreneurship Lectures - Conestoga College
- Capstone Software Project Advisor / instructor - Conestoga College

Instructor - Product Management & Entrepreneurship

Monogram Creative Console

Monogram (previously called Palette) provides hardware and software that helps creative professionals such as photographers, and videographers edit faster and more intuitively. It has been shipping to more than 46 countries since 2015. The company also received venture capital and several startup grants. The company is still running and selling globally (B2C hardware and software)

- Led the software roadmap and feature prioritization for the cross platform app, plugins and the retail website.

- Created feedback loop with analytics, in-app surveys (e.g. NPS), beta program and user interviews.

- Partnered with Adobe and Sony teams to extend their SDKs and to integrate with their creative apps. Got featured by Adobe and provided cross company discounts

- Recruited and led a team of 5, including software developers, QA and customer support.

Co-Founder / Head of Product

BlackBerry

Internal product lead for several partner apps during the BlackBerry 10 product launch: MLB at Bat, iHeartRadio, SoundHound, CBC News, CBC Hockey, Maple Leafs, Raptors, NFL, Nobex Radio, FastTube & few others.

SoundHound, Nobex & FastTube also won *Best of 2013* awards by the users.

Advised developers and UX designers of the partner companies to convert their iOS/Android app experience to the new BlackBerry 10 platform; resolved OS platform technical limitations and SDK feature requests by working with internal software teams.

Achieved high ratings and downloads on the app store; collaborated with internal marketing and business development teams.

Delivered breakout sessions in developer conferences for mobile app development.

Published official blog posts, YouTube videos & sample applications for 3rd party developers.

Application Development Consultant  |  Developer Relations

Worked on a smart home entertainment unit similar to an Apple TV.
Designed and implemented various user interface features of the TV media player.
Led the development for the 3rd party service integration of YouTube and Facebook.
Used C/C++, Adobe ActionScript, QNX.

Advanced Accessories - Software Developer

Designed and developed prototype apps with the intent of partnership or acquisition of the technologies. This included a face recognition app and a travel app which later became BlackBerry Travel, deployed to over millions of devices. Used Java and Python.

Assisted with the adoption of DLNA for all BlackBerry phones - reached out to vendors, and provided consumer market research and analysis to stakeholders.

Mobile Application Developer, Strategic Alliances

Developed new features and test cases for BlackBerry's testing automation platform. 
Added hundreds of automation scripts (programmatically generated) for Wi-Fi security test cases.
Used Python.

Radio Software Test Automation Developer

Passionate about building great products and teams. Driven by impactful, challenging and collaborative work. Strengths include Product Management, Business Strategy, Developer Relations and Team Management.

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