Pharco Corporation

Business Development Manager

AUC - School of Continuing Education

Marketing Instructor

Pharco International

Developing Pharco International product portfolio
Managing marketing activities for Lebanon Operation
Evaluating Marketing Authorization holder transfer and product in-licencing

Delta Grand Pharma

Led the marketing function through a corporate transformation stage during the uncertainty of a new era
Developed the marketing department SOPs and KPIs and 
Developed corporate visual identity and new branding guidelines
Launched 10 products in 2020 across a diversified therapy areas
Produced high-impact marketing communications 
Led the development of comprehensive medical training materials 
Hired and trained a high caliber field force to launch the marketed products cross Egypt  
Managed product pipeline and registered three new ground-breaking products

Marketing Manager

Suecal pharmaceutical industries

•	Responsible portfolio decisions for a multimillion-dollar project to establish Pharco International in KSA partnership with Suecal

•	Accelerated the overall local business growth through portfolio management, market analysis and medium-long term forecasting, and profitability assessment.
•	Partnered with companies across the world with regards to in- licensing and private label opportunities.
•   Launched New Gelta, Ginseng and Colomint in KSA and UAE.

Regional Product Manager

Four A Pharma

•	Successfully positioned dyslipidaemia brand (CAZET) by indications for result optimization 
•       Re-launched Symbian in Cardiovascular specialty
•	Created high-impact concepts, based on the new positioning, that supports Cazet® strategic objective.

Product Manager

ProStrakan

•	Introduced Sancuso to South London accounts as a part of ProStrakan’s first market access team.
•	Managed ProStrakan’s key accounts in: North London (2010-11), South West London & Surrey (2011-12) and South East London & Kent (2012-13)
•	Achieved and maintained Abstral market leadership within the Fast Acting Fentanyl market in since September 2012.
•   Developed business in ProStrakan’s key accounts through managing
a network of palliative medicine and oncology healthcare professionals

Key Account Manager

Systagenix Wound Management

Captured business growth opportunities through managing a network of health care professionals in both the primary and secondary care sectors. 
Promoted and recommended the key products to the Tissue Viability Nurses, District Nurses, practice nurses and, ward nurses through face-to-face and group presentations
A member of the UK general manager’s business development advisory group (2010)

Territory Manager-Acute Care

Developed, executed and updated a territory business plan to identify and maximise business growth opportunities.
Represented the company in national and local exhibitions and study days to promote the appropriate use of our products via interacting with a wider customer base.
Included Silvercel®  in the west Kent PCT wound management formulary as the only approved silver dressing. 
Member of “marketing action group” to ensure marketing effectiveness by gathering and sharing feedback from customers, ideas from sales team and competitor information from the market as well as discuss the assist in developing marketing solutions to the identified issues. (2009)

Territory Manager

Organon

Managing the southern area's key accounts and achieving a healthy yearly growth of Organon's fertility portfolio. 
Managing sales and distribution process closely by being involved in the distributor's logistics and procedures.
Registering Organon products in key fertility centres, institutes and hospitals in Southern area. Developing strategic partnership with Organon's key stakeholders

Fertility Franchise Specialist

Merck

Launched Vioxx (Orthopaedic portfolio) in Suez district and achieved market leadership in NSAIDs within the first year.
Promoted Vioxx and Fosamax in Suez canal university hospital.

Professional Sales Rep.

Creating and delivering stakeholders value for over 21 years in pharmaceutical and healthcare industries in the UK, Egypt, GCCs and  Lebanon with a successful, prover track-record in marketing, sales and business management. My experience is supported by an MBA degree from the university of Leicester, a degree in digital mar﻿﻿﻿﻿keting and a certification in training and development

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