ProMark Strategies

ProMark Strategies custom designed and fully managed paid memberships deliver incremental F&B, Room, Spa and Banqueting revenues to fill up need periods for each client hotel from their local market.  ProMark’s services are cost free and guaranteed. 

Our successes are proven for independent hotels as well as groups & large corporates. Whereas ProMark’s Vietnamese pedigree covers all major cities and extends back to 1994 when we launched the first hotel programme in Saigon.

Business Development Director

SOCIALhouse

Creating restaurant business plan that forecasts every element of restaurant management and operations; from menu design, location, financials, employee training, and a lot more, and helps develop restaurant ideas into a reality.
Formulating comprehensive restaurant business plan that includes a well-defined concept that outlines the type of cuisine, ambiance, and unique selling proposition (USP) of the restaurant.
Conducting thorough market research to understand the target market, including demographics, preferences, and needs, crucial for tailoring the restaurant's offerings and marketing efforts.
Developing a strong marketing strategy, including branding, online presence, advertising, and promotions, is vital for attracting customers and building a loyal customer base.
Financial projections, including revenue, expenses, profit margins,  feasibility and profitability of the restaurant, along with contingency plans.
Detailed operational plans, such as the restaurant's layout, staffing, inventory management, and customer service, smooth operations and efficient management.
Analyzing the competitive landscape, including direct and indirect competitors, identify opportunities and challenges and develop strategies to stay ahead in the market.
Identifying investors their shares start up set up expenses variables and in-variables investments assets and bottom line strategies

Business Advisor

L'Adresse Bistro

Creator & builder of loyalty programmes, rewards, driver of recurring revenue, and concentric marketing campaigns. Talk to me for details

Loyalty Marketing Specialist

Inspired by great leaders, ethics and etiquette, started series of small Food and Beverage businesses where I can put my ideas into actions seamlessly. I am driven by the passion to experience better of what matters. 
Today you may experience authentic Lebanese hospitality at L’Adresse Bistro Saigon. 
You may enjoy cocktails such as Ojo Rojo and Sangria at L’Adresse Bar; pick your favourite beer on tap while enjoying a beautiful scenery at Faifolane patio or sip your cappuccino early mornings watching the world wake up slowly.
Learn more about L’Adresse Bistro ltd via our social media accounts.

Independent Entrepreneur - Food & Beverage

Blending digitally focused tactics alongside more traditional marketing tools and practices to capture new customers, build customer loyalty, and provide superior customer service at L’Adresse Bistro

Digital Content Manager

GMS Loyalty Marketing Services LLC

Managing Director - Sales Marketing Consulting

GMS Group - Integrated Solutions

Development of Loyalty Programs for Luxury brands

Client Services Director - Luxury - Marriott International

Supporting the Company's growth by engaging several reputable highly positioned hotels to join venture and mutually benefit from the rewards of successful loyalty marketing programmes.

Senior Director of Business Development

Area Director - Loyalty Marketing

Managing, developing & coordinating the programmes assigned to me by ensuring efficiency, productivity while maintaining client relations and development of business growth. 
This also includes organization, advertisement, research, promotion and development of hotel and hospitality marketing schemes and developing quarterly marketing action plan for the programmes assigned not to mention recruiting, training and motivating teams of Sales and Marketing Consultants.
Other responsibilities include:
•	Achieve sales & profitability budgets for programmes assigned to me
•	Develop sales strategies & tactics in pursuit of the budgets 
•	Recruit, train, manage sales lead generation and call contact procedures
•	Weekly/monthly key performance & development reviews.
•	Identify and train potential Sales Managers and their promotion.
Programmes like:-
•	Starwood Privilege Europe, Africa & ME: Sheraton Pretoria, Sheraton Casablanca, Le Meridien St.Julians, Sheraton La Caleta
•	Royal Mansour Casablanca programme
•	Four Seasons Hotel - Essence – Bangkok
•	Rembrandt Hotel & Towers programme – Bangkok
•	Swissotel Nai Lert Park programme - Bangkok
•	Centara Group of Hotels: Centara Grand Sofitel Central Plaza, Centara Grand Mirage Pattaya,Centara Convention Centre Udon Thani programmes
•	Novotel Plaza Bangkok, Novotel Hatyai programmes 
•	Amari Group of Hotels programme 
•	Sutera Harbour Resort programme - Sabah  
•	Eastern & Oriental Hotel - Lone Pine Hotel - E&O programme - Penang 
•	Caravelle Hotel Saigon - Caravelle Classique
•	Renaissance Alexandria Hotel programme - Egypt 
•	Independent Boutique Hotels Asia & Global Privilege programmes

Operations Director - Starwood Hotels 

Al Fahd Crown Hotel

Managing the hotel and developing its infrastructure

Acting General Manager

Hospitality Marketing Concepts

•	Developing and managing programmes assigned to me. 
•	Launching loyalty programmes across Middle East and West Asia.
•	Enriching and expanding Company’s presence in the Middle East and West Asia.
•	Maintaining client relations and development of business growth.
To mention a few programmes:
•	Lebanon, Le Bristol Hotel: Elite, Sheraton Coral Beach Hotel & Resort - Jnah: Cities of The Sun programme, Jounieh & Beirut: Clubhotel, Dbaye Le Royal Hotel: Royal Club, Jounieh, Port Emilio Hotel & Resort: Select - Elite Programme
•	Oman, Muscat, Sheraton: Cities of The Sun 
•	Qatar, Doha, Sheraton: Cities of The Sun 
•	Syria, Lattakia, Damascus, Le Meridien: Par Excellence, Cham Palace: Cham Club
•	Jordan, Amman, Le Meridien: Par Excellence, Sheraton: Cities of The Sun
•	Yemen, Sana’a, Sheraton: Cities of The Sun, Aden, Sheraton: Cities of The Sun
•	Pakistan, Karachi, Sheraton: Cities of The Sun, Lahore, Sheraton: Cities of The Sun
•	India, Mumbai, Le Royal Meridien: Par Excellence, Cochin, Meridien Resort & Convention Centre: Par Excellence
•	India, A’dabad, Meridien: Par Excellence, Jaipur, Meridien: Par Excellence
•	KSA, Jeddah, Red Sea Palace: Club Royal, Le Meridien: Par Excellence
•	UAE, Dubai, Sheraton: Cities of The Sun, Le Meridien: Par Excellence

Operations Manager MEWA - Starwood Hotels

Rediscover Lebanon

This is a loyalty membership project gathering a bouquets of hotels, resorts, fine dining restaurants and night entertainment facilities in Lebanon that was presented to the Ministry of Tourism, Lebanon. After several meetings with senior officials in the Lebanese government I decided not to pursue this extensive study and eventually the idea was adopted by Ministry of Tourism, Business Development Dept.

Director

Ecole Hoteliere de beyrouth

Lectured food production and service basics

Lecturer

Specialist in driving revenue where & when needed.
Aiming to drive maximum value & lead end-to-end processes
Business setup, consulting, and pre-opening
Restaurant concept builder
Loyalty marketing strategy, paid memberships, subscriptions, and digital functions
International and cross-functional experience in Middle East, Africa, and Asia-Pacific
Entrepreneur and industry professional
Passionate, proactive, and highly-driven leader
Hotel and restaurant management.


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