Callaghan Innovation

Māori Innovation Product Advisor

Project Coordinator

Product Management Intern

She Sharp

Ambassador (Voluntary)

Tradify

- Collaborated cross-functionally across Product, Customer, Marketing, and Sales to enhance collaboration and streamline the product education process.
- Led the successful go-to-market strategy for 10+ products, including creating impactful content and developing effective positioning and messaging strategies.
- Managed and nurtured the Tradify Customer Community, actively engaged with customers, and improved customer sentiment on social media platforms.
- Received the Team Player of the Year award for 2022.
- Orchestrated the relaunch of a help centre website, streamlined the user experience, and optimised over 400 content pieces for improved accessibility and relevance.
- Developed an internal knowledge base to empower Sales, Customer Success, and Support teams with comprehensive resources.
- Collaborated with influencers, freelance designers, and agencies to deliver innovative and creative solutions that drove impactful outcomes.

Product Analyst

Foodstuffs New Zealand

-Crafted engaging and impactful content for New World's weekly eDM, reaching Clubcard members nationwide and driving customer engagement and loyalty.
-Authored compelling website copy and persuasive promotional material for Four Square's 'Good Sorts' campaign, effectively showcasing the brand's values.
-Meticulously proofread and edited the prestigious New World Wine Awards for both 2021 and 2022, ensuring the accuracy, clarity, and consistency of the content.

Copywriter

Dish Cult

I create content for Dish Cult -- a digital experience that showcases Auckland's culinary hotspots.

- Writing both long-form and short-form copy 
- Self-editing
- Adapting tone and language for targeted audiences
- Extensively researching and experiencing the trends in Auckland's food scene

Food Writer

New Zealand Trade and Enterprise

At New Zealand Trade and Enterprise, I was responsible for creating, curating, editing, and publishing content to the agency's digital exporting platform, myNZTE. Creating digital content required regular liaison with key stakeholders in the international business community. I regularly used MS Office, Adobe CC, CMS software and SEO principles in this role.

- Seconded into the Digital Team for 3 months building the InvestEd website.
- Researched, interviewed key public and private sector advisors, created and published content for 42 'Market Guides'.
- Worked closely with stakeholders in Australia, Latin America and Asia to create content.

Junior Copywriter

Baldwin Boyle Shand

At Baldwin Boyle Shand, I assisted in executing public relations campaigns across the Asia-Pacific and Middle East regions. This role required strong relationship and media liaison, strategic media writing, administrative and analytical skills.

- Completed the internship under the AUT Internz International Scholarship 2019 intake
- Assisted in Trade Shows event implementation such as Sea Asia
- Assisted in Fiji Rugby Sevens tour in Singapore alongside Fiji Airways 
- Created marketing collateral for Royal Caribbean
- Wrote thought leadership Op-Eds for Education New Zealand, Air New Zealand and Tourism New Zealand
- Monitored press coverage and social media performance for OPPO, MARS Pet Food, Wipro
- Assisted in creating press kits for Johnson & Johnson

Communications Intern

AUT Centre for Social Data Analytics (CSDA)

CSDA is an organisation under the AUT School of Economics that uses economic models and data to solve social issues. This role involves:

- Writing content for the CSDA website
- Media monitoring and liaison 
- Repurposing content for general audiences
- General admin

Communications Assistant

The Learning Collaborative NZ

Academic Coach and Tutor for The Learning Collaborative, which includes work for NCEA Campus and CampusLink.

Academic Coach

PPR Worldwide

Public Relations Intern at PPR, one of the world's largest and fastest-growing Public Relations agencies. This role involves the following tasks;

- Media releases – write a release based on client needs and gain feedback on writing style and technique
- Media kits – sourcing, packing and distribution
- Media lists – learning the consumer media and influencer landscape including key contacts
- Media reports – collecting coverage, measuring and evaluating media success
- Event planning – logistics and on the ground experience
- Social media – planning and measurement
- General Admin – experience working in an office, using Microsoft tools – Outlook, Word, Excel and PPT

Public Relations Intern

Hi, I'm Shae -- a big fan of tech, clever advertising and the perfume aisle at MECCA. I'm transitioning a career in marketing, copywriting and PR to product management in the technology space. I'm fascinated by diving into ambiguous problems and solving them.

I've worked in New Zealand and overseas, being incredibly familiar with communicating to diverse audiences. Always on the hunt to discover new things, I'm currently finishing a Master of Computer & Information Science to complement my undergraduate communication and commerce degrees.

Having access to invaluable opportunities to accelerate my career and scholastic pursuits makes me incredibly passionate about creating equitable pathways, especially in tech. I pride myself on my community involvement and am excited to work on creating pragmatic solutions to solving digital inequity in Aotearoa.

If you're curious (or surprised) by my profile, don't hesitate to connect and get in touch!

Taplio

Shae Parsons's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Shae Parsons's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Shae Parsons's Linkedin Analytics