webAffinity

Manager

Extreme Commerce

Performance Marketing & Operations Head

Ingenuity Productions

• Conducted market research and analyzed animation industry trends, customer preferences, and
competition in local and international markets.
• Developed comprehensive marketing strategies to enhance brand awareness, drive customer
acquisition, and capture market share.
• Provided expert guidance on marketing tactics, channels, and messaging for effective audience
reach.
• Collaborated with cross-functional teams to align marketing efforts with business goals.
• Offered strategic insights on business development, market expansion, and product launches.
• Provided expertise in pricing, positioning, and market segmentation.
• Delivered presentations and reports showcasing marketing initiatives and results.
• Provided consulting services, offering strategic advice and customized solutions.

Consultant

DevAndGo

• Developed and executed go-to-market strategies to drive product adoption.
• Conducted market research to identify target audiences, competitors, and trends.
• Created compelling product positioning and messaging.
• Collaborated with cross-functional teams for successful product launches.
• Led product launch activities and coordinated marketing campaigns.
• Executed digital marketing campaigns across various channels.
• Tracked and analyzed key metrics to measure marketing effectiveness.
• Managed marketing budgets for optimal resource allocation.
• Gathered customer feedback to inform product roadmap.
• Cultivated relationships with customers, influencers, and partners.

Sr. Product Marketer

ABIC

• Leading the omni-channel digital strategy and providing marketing services to our Internal brands, and external clients in North American market.
• Account Manager for TCC Wireless (T-Mobile premium partner in USA with over 300 stores in 24 states) and DentalRevu (dental billing and benefits verification company).
• Responsible for business goals such as website traffic, lead generation, quality of lead, branding, production, e-commerce, web design and development, etc.
• Taking business growth initiatives for induction of new business units and advising relevant stakeholders to meet the company goals.
• Leading multiple product development projects for internal use within the company to streamline processes and bring transparency and accountability.
• Acting as an advisor for lease management product revamp developed in-house to help and improve our US-based operations.
• Managing the marketing operations as a bridge between marketing, design and engineering.
• Developed and deployed departmental SOPs and workflows to enable people for smooth operations.
• Responsible for managing the P&L, resource capacity and allocation planning for the marketing department, as department head in collaboration with local management of the company.
• Reports directly to director marketing, and chief of staff of the company.
• Managing a team of 10 people comprising of marketers, designer and web engineers.
• Managing the hiring process and individual employee career growth plan.

Digital Marketing Manager

PureVPN

• I was responsible for Cybersecurity & Gaming Persona in PureVPN and all the marketing strategies, efforts and initiatives to support the ensure business goals were achieved.
• Brand positioning within Cybersecurity Industry through thought-leadership, security centric campaigns, and educational technical & non-technical content for consumers.
• Made efforts to diversify the backlink and referral domain profile of the website through multiple outreach strategies.
• Actively participated in the development of brand content guidelines, KPIs for each type of content along with the first-ever centralised content editorial calendar approach with a real-time content delivery performance monitor.
• Led many CSR-based brand-level campaigns to promote the message of positivity and bring communities together in hard times.
• Initiated Cybersecurity Industry Leaders Interview series in efforts to position the brand as a credible and authentic authority within the industry for the consumers.
• Started Internal Employees Spotlight series to promote brand culture and values.
• Cybersecurity Persona traffic had a significant YOY (2019/2020) growth of 81.09% from 830K sessions to 1.5M sessions.
• Acted as Product Owner of PureVPN's add-on (Port Forwarding, Dedicated IP & DDoS) to research use-cases and product enhancement opportunities through customers feedback and community demand.
• Built a high-performance marketing team from scratch consisting of interns, MT's and Customer Support members.
• Achieved 90%+ completion rate of annual OKRs for the year 2020, and 2021.

Product Marketing Lead

Gaditek

Positions I held during my 6-year tenure at Gaditek (summary):

Product Marketing Lead | April 2019 -> October 2021
Digital Marketing Lead | January 2017 -> March 2019
E-commerce Manager | January 2017 -> August 2017
Community & Social Media Expert | January 2016 -> December 2016
Technical Support Executive | November 2015 -> March 2016

Team Lead

Kill Ping

• I was responsible for marketing operations and initiatives to achieve business goals in terms of sales, revenue, and cost-efficient marketing efforts.
• Developed and managed a high-performance marketing team consisting of social media marketers, content producers, SEO, community marketer & designer.
• I was also responsible for weekly and monthly report generation for revenue and sales projection.
• Successfully led multiple product launches (Shopify Store, HopLive & Kill Ping app).
• I ran multiple experiments with cross-function teams to further enable the marketing team to excel in their efforts.
• Build multiple automation and YouTube scraping tools with the support of the development team, which later got adopted by the whole company.
• Identified trends and successfully hacked them to benefit the brand for traffic generation or community engagement.
• Acted as Project Manager for cross-function collaboration with other teams within the company.
• Developed proper J.D.’s with set of KPIs and growth plan for each team member and kept them aligned and motivated towards their personal & professional growth.

Digital Marketing Lead

• I was responsible for marketing operations, campaigns, store management, influencer management and other marketing efforts including pre-launch campaign and promotions.
• Gamification approach for pre-launch and post-launch store promotion by giving out discount codes to game-winners.
• Achieved USD 100,000+ in revenue within provided 6 months’ timeline with only USD 8500 spent on marketing efforts (mostly, social media influencers).
• Developed multiple custom products with help of freelance 3D artists.
• Source multiple custom products from Chinese suppliers and worked directly with them.
• Maintained product inventory and actively hunted for new products on daily basis and execute fast campaigns to validate each product.
• Developed social media DM bot with help of development team, boosted sales by 15%.
• Implemented abandoned cart recovery strategy, boosting sales by 9%.
• Successfully implemented upsell/cross-sell strategies to maximise cart value.
• Attracted 630K visitors to the website with strong referral and direct traffic proportion for the year 2017.

Ecommerce Manager

• Efforts to build brand awareness, positioning, and acceptance within the community.
• Grow the brand's reach and audience size through multiple educational content series for the community.
• Develop and maintain a rich editorial content calendar for the brand to ensure highquality, value-driven content is being developed and published in line with our community marketing efforts.
• Researched for trending, community-centric topics for amplifying our reach within communities and potentially expose the brand to a wider audience.
• Effectively pursued opportunities to complement our content & community marketing strategy.
• Led social media initiatives and grow our internal channels by over 200% within 1-year through cross-channel/platform strategies.
• Maintained relations with multiple social media and community influencers to complement our aggressive distribution strategy.
• Website traffic saw a significant YOY growth of 175% from 800K visits to 2.2M visits.

Community & Social Media Marketing Expert

• As the first line of support, I was responsible for providing assistance to website visitors and product users and solving their queries through LiveChat, remote sessions, and ticket system through email.
• I was also responsible for account management via WHMCS including account creation, subscription status, and refunds.
• Provided technical support to product users with internally developed tools in addition to Mixpanel reporting.
• Improved the chat satisfaction ratio from 75% to 92% by adopting a more humanised approach within the communication.
• Also led the testing environment for reproducing errors/issues faced by the user, to provide better assistance.
• Routed users to the internally developed content library, improving the website's web analytics and content performance.
• Generated daily/weekly reports for the marketing team to improve existing communication and development team to understand user needs.
• Tools/Technologies: Mixpanel, WHMCS, LiveChat, Zendesk, Stripe, PayPal, Google Analytics

Technical Support Executive

Usman Institute of Technology

General Secretary - Innovative and Creative Engineering

Experienced digital marketing and product management professional with a diverse background in SEO, Content Marketing, Community Marketing, Web Analytics, Brand & Communication, E-commerce, Product Management, Market Research, Product Enablement, Product Marketing, and Customer Success. Proven experience in digital strategy, product launches, and marketing campaigns. 

Strong marketer with a passion for automation, artificial intelligence, augmented reality, cybersecurity, e-commerce, fintech, and information technology.

For consultations and inquiries, please feel free to contact me at hello@shaharyarshafiq.com

I would be happy to assist you.

Taplio

Shaharyar Shafiq's Linkedin Analytics

Shaharyar Shafiq

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Shaharyar Shafiq's Linkedin Analytics

Shaharyar Shafiq

Want to drive more opportunities from LinkedIn?

Shaharyar Shafiq's Linkedin Analytics