monday.com

Strategic Demand & Lead Generation

Masot Consulting

•	Charted the successful development of a digital solution leveraging various ad-tech platforms and an automated workflow focused on utilizing the full potential of activist engagement within political parties.
•	Recommended digital strategy improvements and facilitated trainings and implementation events.

Marketing Consultant

WalkMe™

Head of Marketing Automation

Head of Special Projects in Marketing

Imprint

•	Define and deploy impactful roadmaps focused on development, adopting new technologies, partnership goals, go-to-market strategies, and KPIs based on market trends, successfully growing the department’s existing business by 30% over the last six months with an annual turnover of $2.5M USD.
•	Manage and maintain all aspects of marketing strategy and messaging spanning new media and traditional channels, including PPC, SEO, media buying, and more.
•	Provide dynamic and comprehensive leadership to a direct 15-person team, third-party agencies, and suppliers in order to strengthen the delivery of digital services.
•	Orchestrate and lead large-scale digital transformations for conservative clients, including CRM, automation, Zappier, etc.
•	Leverage strong interpersonal and communication skills to cultivate and maintain strategic partnerships with industry professionals and stakeholders.

VP Digital Marketing Solutions

•	Generate cutting-edge marketing insights through in-depth, industry-leading social media research.
•	Spearhead the development of innovative client marketing and digital strategies, effectively leveraging R&D and marketing resources to ensure optimal execution and a tailored vision.
•	Orchestrating the digital transformation of dozens of clients; coordinating between company’s resources to conceptualize the digital vision and deliver its execution to transform their business.

Head Of Digital Services

Project Manager

Ministry of Foreign Affairs of Israel

•	Entrusted with serving as the primary liaison concerning strategic partnerships between British and Israeli governments, including supporting the Digital Nations agreements focused on sharing and adapting systems and models to drive mutual growth of digital economies.
•	Oversaw, developed, and enhanced political campaigns spanning mainstream media and digital platforms, including social media.
•	Fostered and maintained strategic partnerships with government officials and business, technology, and cross-functional stakeholders.
•	Contributed to the success of key initiatives, including developing the Israeli model for the British National Institute for Health and Care Excellence and bridging communications between Science and Technology Committees of both countries.
•	Acted as the main POC for members of the British Parliament and Israeli Knesset, including briefing members on current affairs and responding to official inquiries in a timely manner.
•	Hosted and organized visits between Israeli and British government officials.
•	Establishing the system for planning, monitoring and implementing annual Embassy
work plan strategy, which allows smart use of resources, improvement in the
coordination between the departments and finally enabling Embassy objectives and
deadlines be achieved.

Senior Political Officer, Embassy of Israel in the UK

COGAT

•	Pioneered the development and implementation of a dynamic IT solution using cloud computing (PaaS) for the Humanitarian Coordination Unit, which was first implemented for the IDF’s ‘Protective Edge’ operations in Gaza in July 2014, resulting in processing 600+ cases and 100 lifesaving cases; efforts centered on creating streamlined online coordination between various government offices to the soldiers on the field. 
•	Served as the Head of Diplomatic Bureau tasked with leading and coordinating 120+ diplomatic delegations in the Gaza Strip per year, including hosting foreign ministers and heads of international organizations.

Deputy Head, International Organizations Department

Knesset

•	Created media strategies and shaped key messages in line with daily news agenda. 
•	Coordinated and managed Knesset and Government campaigns across communication platforms and mainstream media.
•	Wrote press releases and articles and published them on various media platforms.
•	Compiled information from government ministries and prepared briefings for Knesset committees, focusing on welfare policy and social justice.

Spokesman & Digital Marketer to Israeli Parliament Member

Israel Defense Forces

Team Commander - Instructor (Captain)

•	Oversaw and commanded a patrol ship consisting of a team of 15 combat sailors.
•	Demonstrated success with executing decisions in a high-pressure, time-sensitive environment with challenging team dynamics.

Naval Commander

Ship Captain

Naval Academy 

Specialized in Digital Solutions & Marketing with vast experience in managing campaigns across digital platforms and leading business growth. Extensive knowledge in setting advertising strategies and delivering innovative solutions to maximize client engagement and retention. Using strong communication and presentation skills to educate on products and services, nurturing lasting relationships with business partners and inner stakeholders. Graduate of the Israeli Naval Academy with demonstrated leadership and team management skills.

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