Qtonix Software Pvt Ltd

Crafted positioning and Go-to-Market (GTM) strategies for over 20 clients targeting the US Market.

Established a repository of sales enablement and customer engagement assets to drive conversion and retention.

Strengthened the team by recruiting, hiring, and training over 10 marketing and sales specialists, resulting in a 24% increase in sales target achievement.

Collaborated closely with Product Managers to streamline project objectives and deliverables, ensuring alignment with overall product marketing strategies.

Head - Social Media Marketing and Customer Success

AcreRise

Achieved a robust quarterly growth in Amantran and Aurelia residential project launches, delivering a 30% increase by developing and executing comprehensive launch plans in collaboration with cross-functional teams and agencies.

Formulated and implemented a comprehensive sales playbook, resulting in a 25% increase in deal size and a 20% improvement in conversion rates.

Led the creation of versatile marketing collateral, including brochures, billboards, and pamphlets, leading to a 30% increase in brand visibility.

Enhanced customer engagement across various digital channels through the effective implementation of digital marketing strategies

Integrated Marketing Manager

Muvi.com

Boosted Marketing Capture Leads (MCLs) by 30% through curated podcast and webinar sessions, focusing on the Live Streaming during COVID-19.

Developed and executed a social media marketing campaign utilizing LinkedIn and Facebook Ads, resulting in a 25% increase in Marketing Qualified Leads (MQL).

Collaborated closely with the product team to promote key product features and enhance user experience through effective onboarding and walkthroughs.

Leveraged data analysis tools to track and optimize the performance of social media campaigns, ensuring maximum ROI and effectiveness.

Marketing Specialist - Social Media and Influencer Marketing

HRMthread Software

Conducted over 40 primary interviews and analyzed 350 survey responses to distill new value propositions, refine product messaging, and optimize positioning strategies.

Collaborated closely with Product, Sales, Customer Success, and Partner teams to align strategies with identified customer needs, ensuring cohesive delivery of supporting assets.

Led App Store Optimization (ASO) efforts, conducting A/B testing of App Description elements on Google Play Store and implementing keyword improvements for iOS platforms.

Implemented a drip-campaign strategy aimed at effectively retargeting SQLs, achieving impressive metrics with an open rate of 48% and a click-through rate of 7.14%.

Worked in close partnership with the Content team to refresh website pages and produce engaging feature highlights, product briefs, and email newsletters, enhancing overall brand messaging and customer engagement.

Curated a Customer Testimonial Series focused on Account-Based Marketing (ABM), amplifying our marketing efforts and showcasing real-world successes to our target audience.

Implemented a strategic initiative to boost brand awareness for HRMthread by recognizing and honoring HR professionals who had been loyal users of the platform for over 5 years, resulting in a 22% increase in brand visibility within the HR community.

Product Marketing Specialist

Collaborated with small and medium sized businesses across the USA, Europe, and India to understand their business objectives and develop customized marketing strategies.

Created compelling content for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Monitored and analyzed campaign performance metrics to optimize marketing efforts and achieve desired outcomes.

Provided ongoing support and guidance to clients to ensure the successful implementation of marketing strategies.

Marketing Consultant

Aditya Birla Sun Life Insurance

Conducted consumer behavior research through primary research methods such as designing and distributing questionnaires to gather insights on customer preferences and needs.

Performed in-depth data analysis to identify key factors influencing customer purchasing decisions for insurance policies, enabling strategic decision-making.

Developed and implemented effective marketing communication channels for Aditya Birla Sun Life Insurance (ABSLI) to enhance brand visibility and engage target audiences.

Contributed to the development of quarterly strategies and planning for ABSLI, aligning business goals with product objectives and market trends.

Marketing Research Intern

Technobiltz Service Pvt Ltd

Conducting market research to identify customer needs, preferences, and trends, and utilizing the findings to inform product development and management decisions.

Proactively seeking out and identifying new sales opportunities by leveraging market research insights, networking, and social media channels.

Initiating and arranging meetings with potential clients, actively listening to their requirements, concerns, and feedback to shape product strategies and offerings.

Corporate Sales Executive

Certified Product Marketer | B2B SaaS | HRtech | OTT Streaming

I'm a Product Marketer with over 9 years of experience working for B2B companies across multiple industries for the US and Indian markets. I've driven 160% year-over-year revenue growth for 1.5 years and seen 240% growth in organic and direct channels. 

As a Product Marketer, I am passionate about bringing products to market that solve real customer problems. I thrive on understanding the needs and pain points of my target audience and using those insights to inform product strategy and messaging.

When I work on a product launch, I immerse myself in the customer journey and constantly look for ways to improve the user experience and drive adoption through effective product positioning and marketing.

Besides my work, I’m: 
 - Mentor with a passion for sharing knowledge with other professionals. 
 - Photographer. Photography isn't just a hobby for me; it's a way of life.;
 - Appetite advisor for my friends.

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