Shalini Murthy's Linkedin Analytics

Most content doesn’t get read. I’ve spent 15 years figuring out how to fix that. Now, I lead content teams to create content that ranks, converts, and drives pipeline. Over the years, I’ve gone from writing blogs and newsletters to building the systems behind them. That includes editorial workflows, AI-powered content operations, and distribution playbooks that work across channels. I’ve worked as a content writer, strategist, newsletter writer, and manager, often all at once, and used each role to understand what makes content actually perform. A few wins I’m proud of: 🏆 Built AI-led content workflows that help content rank in AI Overviews, ChatGPT, Perplexity, and other LLMs 🏆 Created landing page copy that consistently ranks on Page 1 of Google 🏆 Developed interview-driven content across formats, with newsletters achieving CTRs above the 2% industry benchmark 🏆 Built workflow documentation and AI-powered systems to scale content creation across internal teams and client projects 🏆 Wrote cold email and nurture campaigns, with nurture sequences averaging around 30% open rates 🏆 Generated 26 MQLs and 20 SQLs through organic content between Q4 2024 and Q1 2025 🏆 Ran content distribution experiments across LinkedIn, Reddit, and dark social I’m still learning, still testing, and always curious about what great content can do. If you're working on a B2B, SaaS, or MarTech content strategy or scaling a content function, let’s connect.