Shameer Sachdev's Linkedin Analytics

Would you rather have 10,000 meh customers or 1,000 loyal ones who actually stick around? If you're only chasing volume, you're leaving serious money on the table. Here's why customer value > customer volume (and my advice on how to get the balance right): - Chasing volume burns cash. Acquiring users is expensive - especially if they churn after one transaction. Focus on retention, not just acquisition. - Not all customers are equal. A high-LTV user who transacts frequently is worth way more than a one-time sign-up. Prioritise quality over quantity. - Lower-funnel optimisation = higher ROI. Instead of just driving installs, optimise for engagement: repeat transactions, referrals, and lifetime value. - Fix your onboarding experience. Most fintech users drop off before they even use the product. Reduce friction, build trust, and keep them engaged. - Personalisation is the cheat code. Use behavioural data to tailor messaging, recommend relevant features, and turn users into power customers. Growth isn't just about more - it’s about better. Find the right balance, and you’ll scale without constantly burning through budget. Need help prioritising customer value? We've helped over 50 fintechs grow without limits, drop me a DM to see if we can help you.

The biggest mistake fintech brands make with paid social? Treating it like a megaphone instead of a conversion engine. At our roundtable on March 27th, we’ll dive into: - The influencer strategies fintechs are using to build trust & drive results - Why paid social needs a full-funnel approach (hint: boosting posts isn’t enough) - How to prove ROI and scale effectively No panels. No sales pitches. Just real insights from fintech marketers who are actually in the trenches. Want a seat at the table? Tickets sold out in just 7 days last time. Grab your seat by clicking the link in the comments. See you there.

The best fintech marketers aren’t just running ads - they’re building trust, leveraging influencers, and optimising for performance. If you want to learn how the biggest fintech brands are making influencer & paid social work, this is your chance. On March 27, we’re hosting our next roundtable. Why join us? - A private discussion on how fintechs are driving growth through influencers & paid social - A breakdown of what’s working (and what’s not) in 2025 - Actionable insights you can take away and implement immediately No sales pitches. No generic advice. Just real strategies, real insights, real results. Spots are limited, and our last event sold out in a week. Link in the comments below.

I’ve seen many fintech companies focus on product development and overlook user acquisition. Here’s why that’s a mistake: → Stagnant Growth: Imagine a fintech app that’s revolutionary but only a handful of people know about it. What’s the use of a great product if it doesn’t reach its potential audience? → Missed Opportunities: The fintech space is hypercompetitive. Every day, new players enter the market, armed with aggressive user acquisition strategies. If you’re sitting back, you’re losing ground. → Increased Churn: Think about your current user base. They might love your product, but people’s needs and preferences change. Relying solely on them is risky. → Brand Erosion: The fintech landscape is crowded. Without active user acquisition, your brand’s presence dims, making it harder to stand out. So, what can you do? - Data Driven Paid Media: Leverage platforms like Google Ads, TikTok, YouTube, Bing, and Meta to reach a broader audience. - Influencer Marketing: Collaborate with influencers to build credibility and brand awareness. - UGC: Encourage your users to share their experiences. It’s authentic and resonates well with potential users. - Performance Creative: Craft compelling and engaging content that captures attention and drives action. Remember, user acquisition isn’t just a strategy; it’s an investment in your brand’s future. Neglecting it can cost more than you realise. What’s your biggest challenge in user acquisition? Need help? We help billion dollar fintechs smash through their user acquisition goals, drop me a message to find out how we can help you.

Our last roundtable sold out in a week, and this one is already filling up fast. On March 27, we’re bringing together fintech marketers for a closed-door discussion on influencer & paid social marketing - what’s working, what’s not, and how to drive real growth in 2025. Here’s some of what we’ll be unpacking: - How top fintech brands are scaling influencer marketing - Why paid social needs a full-funnel strategy (not just “boosting” posts) - The metrics that actually prove ROI—and how to optimise for them No panels. No sales pitches. Just real insights from fintech marketers who are on the frontlines. If you work in fintech and want to be part of the conversation, this is your chance. Limited seats available. Register now before it’s too late. Link in the comments below.

Ever wonder if you can drop customer acquisition costs without overspending? That’s what we did for Gotrade. Here’s how: → Targeted audiences: We honed in on audiences most likely to convert. This allowed us to cut unnecessary ad spend and focus on those who matter. → Continuous optimisation: Realtime testing was our secret weapon. We tested different formats and messages to see what truly drove results. → Data Driven adjustments: Every step was tracked. We adapted our campaigns for maximum impact and efficiency. The result? A 5x drop in CAC within just four months. Gotrade reached the right users efficiently, without breaking the bank. So, if you're looking to get more out of your marketing without inflating costs, it might be time to chat. This isn't just theory. It's a proven strategy that works, and we've helped over 50 fintechs grow without limits. Want to know more? Drop me a DM.

We helped FXTM reach over 1 million organic views without paid ads - just by leaning into genuine influencer partnerships. Here's how: First, let's talk about the goal: We aimed to boost brand awareness, spark conversations, and build trust organically. No flashy gimmicks, just genuine connections. Our strategy was all about partnering with influencers who mattered. Not just those with a massive follower count, but those who genuinely resonated with FXTM's audience. Because, let's face it, authenticity trumps numbers every time. Here's how we executed this: → We handpicked influencers whose values and content aligned with FXTM’s brand and audience interests. → The content was crafted to be genuine, informative, and refreshingly real. No overpolished gloss, because realness is what captures hearts. → Each influencer's organic engagement was leveraged to amplify reach, rather than just focusing on the number of followers. The results? → Over 1M organic views →A significant uptick in brand engagement. → We reached new audiences and gained trust without a single penny spent on paid media This is a clear testament that influencer marketing, when done right, is far from just buzz. It’s a potent tool for brand growth. So, are you curious about how influencer marketing can elevate your brand? Drop a comment or DM me to discuss strategies that deliver real results.

Influencer marketing isn’t just another ad channel—it’s about trust, creativity, and real impact. At last week’s Unlocking Growth Through Influencer & Performance Marketing roundtable, we broke down what it takes to win with influencer marketing in 2025. Here's what you missed: ✔️ Let influencers own the creative—they know their audience best ✔️ Set the right KPIs—awareness first, conversions follow ✔️ Test small, learn fast, scale smart ✔️ Affiliates drive sales, influencers build brand trust—know the difference ✔️ Compliance isn’t a blocker, just bring them in early ✔️ Playing it safe won’t get you noticed—bold brands win Want to join us at our next event? We're hosting the Cracking the Influencer & Paid Social Code for Fintech & Financial Services. Roundtable March 27th and you need to be in the room. We’ll be diving into: - How to leverage user-generated content (UGC), whitelisting, and licensing - Why fintech brands like Monzo & Starling are winning on paid social - The formula for reducing CAC while increasing engagement - How to prove ROI to leadership - 2025 fintech marketing trends & what’s next Seats go fast—grab yours now. Link in the comments below.

Influencer & paid social marketing in fintech is changing fast and what worked last year won’t cut it in 2025. That’s why we’re hosting a closed-door roundtable on March 27, bringing together fintech marketers to share what’s actually driving results. We’ll cover: - The influencer strategies fintechs are using to scale trust and engagement - Why paid social needs a full-funnel approach (hint: boosting posts isn’t enough) - How to prove ROI, optimise spend, and avoid common pitfalls No fluff, no sales pitches - just a room full of fintech marketers sharing what’s working and what’s not. Spots are limited, and our last event sold out in a week. Don’t wait. Link in the comments below.

We’ve helped fintech brands scale into 25+ markets—so we know what works (and what doesn’t). At our March roundtable, we’re breaking it all down: - How to pick the right market—without wasting budget - The channel mix that actually delivers results - How we helped fintechs like Change Invest, Ledn & Ark Invest achieve global growth If global expansion is on your roadmap for 2025, this is where you get the answers. But move fast—our last event sold out in a week. Link in the comments below.

How many ads do you REALLY need to run a killer campaign? Most brands get this wrong. They either test too little and stall growth or test too much and burn cash. So, what’s the sweet spot? Here’s how we approach it: If you had a £10k–£20k monthly ad spend on Meta? We’d run 2-4 campaigns with 2+ creative variations each = 4-8 ad variations. But that’s not all. You’ll need 3 sizes per ad, which means you’re looking at 12-24 assets in total for one platform. Now, how do you actually test? Some brands set a rigid testing timetable. We test until we hit statistical significance because declaring a winner too soon (or too late) kills performance. Once we find a winning creative, we double down, iterating and scaling variations for max impact. The real key? Every single ad variation must drive a new learning. No random assets. No wasted spend. Just structured, strategic testing that fuels growth. This is how we drive results for multi-billion-dollar fintechs. If you’re ready to scale smarter, let’s chat.

Fintech marketing in 2025 isn’t about throwing budget at ads and hoping for the best. Paid social and influencer marketing have become precision tools - but only if you know how to use them. On March 27th, we’re hosting an exclusive roundtable in Central London to break down exactly what works, what doesn’t, and how fintech brands can scale smarter with influencer and paid social strategies. We’ve had guests from Monzo, Starling, Unbiased and PensionBee at our past events, and spots fill up fast. If you want in, now’s the time. Secure your place by clicking the link in the comments below. See you there.

Ever wonder how some crypto platforms crush it without blowing cash on ads? We dropped our new episode of The Fintech Marketers And Leaders Podcast last week with Imrich Bábics, CGO at Relai 🇨🇭, and it's full of insights you won't want to miss. We’re talking: - Why Bitcoin-only platforms have a pivotal part in the future of fintech - How to scale crypto without solely relying on paid ads (yep, it’s possible) - Navigating the chaos of market volatility & building real trust in fintech Imo and I dive head first into these topics, so if you're ready to rethink your strategy— listen now... Link in the comments below. Thank Imo for sharing your incredible insights.

The first in-person team meeting of 2025, and it was well worth the wait We finally got to meet Laura, Chris, and Tiffany in person after months of Zoom calls. Spoiler alert: They’re even nicer in real life! Kicked things off with Bingo and Golf, and the competition was intense. Some of us are definitely better at sinking holes than others... ahem, not naming names. Then we ate, laughed, and ate some epic food – because we all know the best teamwork happens over a meal. We may be a fully remote team, but we LOVE meeting up in real life when we can. We work from wherever – at a café, at home, and sometimes, for a few lucky ones, the beach. And yes that's amazing, but the magic happens when you get the people together face-to-face. Every chat and hangout just makes us stronger as a team, reminding us why we're in this together. This year, let’s make 2025 the year we connect—not just on Slack but for real.

Most brands are leaving money on the table with influencer marketing. Not because they’re not using it—but because they’re using it wrong. They over-script content, measure the wrong KPIs, and expect instant conversions instead of long-term brand trust. At yesterday’s Unlocking Growth Through Influencer & Performance Marketing Roundtable, we broke down what actually works for fintech brands. The key takeaways? Check them out: - Influencers drive awareness, not just sales. If you’re only tracking conversions, you’re missing the bigger picture. - Let influencers lead the creative. Prescriptive content kills authenticity. - Compliance should be involved early. For fintech and regulated industries, this removes approval bottlenecks. - Influencers are not affiliates. They build credibility, not just direct-response sales. - Test before you scale. Start small, refine messaging, then go big. - Legacy brands need to adapt. Fintech disruptors are already leveraging influencers to scale faster. Big thanks to everyone who joined us: Andrés Cáceres, Ayo Ojerinola, Chris Meurice, Jeremy Laight, Niranjan Matam, Reiss Richardson, Abigail L., Leah Kelly. The discussion was packed with real, actionable insights. If you missed this one, we’ve got another event on March 26th—Scaling Globally: How to Launch Your Fintech in New Territories. Spots are limited. Secure your place now. Link in the comments below.

February flew by, and at Growth Gorilla we're just getting warmed up. If you thought January was big, February said, “Hold my beer.” Here’s what went down: - We hosted another killer roundtable. This time, we sat down with brands like Jeton, Lendable, and CMC Markets. Big convos. Bigger takeaways. - Launched campaigns in Australia & New York. Taking fintech growth global, one market at a time. - Got our eyes on the US. Can’t say much yet… but let’s just say things are moving. - Celebrated Started PR's launch with some of the best in the bizz. Was great to catch up with so many fintechers face to face. - Team event in London. Bingo, drinks, golf - nothing beats getting the GG gang together IRL. - Leads & enquiries? Still rolling in. Fintechs know where to go when they’re serious about scaling. What’s next? Tonnes of exciting collabs. Can’t spill just yet, but watch this space. Our next roundtable: Cracking the Influencer & Paid Social Code for Fintech & Financial Services is on March 27th. Want in? Link in comments. 2025 is shaping up to be our biggest year yet. Stay tuned - big things coming.