Shane Barker

TraceFuse

→ Designed and implemented the only 100% white hat system for negative review removal 
→ Developed a suite of innovative, Amazon-focused due diligence tools for Amazon aggregators 
→ Actively offering Amazon sellers unique solutions to avoid the biggest hurdles on the marketplace
→ Designed and implemented the only 100% white hat system for negative review removal 
→ Developed a suite of innovative, Amazon-focused due diligence tools for Amazon aggregators 
→ Actively offering Amazon sellers unique solutions to avoid the biggest hurdles on the marketplace
Skills: MLOps · Machine Learning · E-Commerce · Software Development · Data Mining

Owner

Shane Barker Consulting

I put my innovative ideas and a keen sense of “what works,” to assist companies in creating an integrated, results-oriented digital marketing strategy.

I specialize in in influencer marketing, product launches, content marketing, sales funnels, targeted traffic and website conversions. I consult with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities and help companies to build trust with authentic content and to become thought leaders within their industry.  

I have a proven track record in developing and executing long-term online digital marketing strategies and social media campaigns. I love business development and have a passion for giving back to the community.

CEO | Entrepreneur | Influencer Marketing Specialist | Author | Speaker | Mentor

Forbes Coaches Council

Forbes Coaches Council is the foremost invitation-only community for business, leadership, executive, and career coaches.

In partnership with Forbes.com, Forbes Coaches Council members amplify their voices and ideas to an international audience.

Official Member

NorCal SBDC Finance Center

I am passionate about helping small businesses succeed.

With 25+ years of business experience, I help clients analyze their situation, get online, and grow their businesses. As an SBDC Consultant, I ensure businesses get actionable real-world advice they can apply immediately.

I have taught workshops and done one-on-one consulting sessions with hundreds of businesses to help them accelerate their growth.

My expertise focuses on online marketing, specifically:
Ecommerce on different platforms like WordPress and Shopify
Social media marketing
Influencer marketing
Search engine optimization (SEO)
WordPress website development
Content development

As an SBDC Consultant, I understand that businesses need to first utilize their existing resources and consider what market possibilities there are, and then create a plan that will work effectively for them, allowing them to achieve their goals quickly.

Regional Advisor - Ecommerce / Digital Strategist

Content Solutions

Content Solutions is a creative agency dedicated to providing competitive, high-quality Content Marketing services. Our team works closely with you to design a digital strategy that fits your needs, ultimately helping your business get noticed, build thought leadership and convert leads. 

As part of our Content Marketing services, you can choose from a range of other services such as SEO, Infographics, Conversion Rate Optimization, Influencer marketing, Blogger outreach and more. At Content Solutions, we make sure to provide hands-on guidance at every step of your content marketing and public relations campaign.

Quick facts about Content Solutions:

We create visual and written stories to engage, educate and inspire. We all love a good cup of coffee and we send lots of memes on Slack. You can always find a few minds thinking outside the box too.

We've been building a great company, check this out:

85+ Clients
4 Cities
12 Countries
25 Employees
Infographics viewed over 350,000 times
Clients featured in 950+ publications globally

Shane Barker has been listed as Digital Marketing Influencers in a number of global online publications such as Salesforce, Brand 24, Onalytica and Content Marketing Institute. 

Get in touch with him via email, LinkedIn or Twitter - We'd love to work with you.

Co-Founder and CEO

ZbodyFitness

Worked with ZBodyFitness and Zoe Rodriguez, hired and managed a creative and conversion team that took ZbodyFitness from 500K to 1.6M in less than 12 months.  ZBodyFitness sells 6 types of fitness ebooks through Instagram, Facebook ads, Influencer Marketing, Google Adwords, Bing and many other platforms. In charge of redesigning Zbody's website (Wordpress and Shopify), all  ebooks, logo, sales funnels, email marketing (Infusionsoft), customer service (Zendesk), along with shoutouts on Instagram (Influencer Marketing).

VP Sales and Marketing

Kamere

VP of Digital Marketing at Kamere a new social inspiration software company focused on the power of inspiration. Kamere is a cloud-computing platform and mobile application that enriches people’s lives by connecting people and organizations with personalized, meaningful inspirational content that can be shared across major social networking platforms.

VP of Digital Marketing

Modera

Modera is the ultimate social media contest website/app, where you can post your unique lifestyle pictures and win prizes.   All you need to do is upload photos of yourself wearing outfits of your unique lifestyle and your fashion accessories (scarves, hats, shoes, watches, gadgets, etc.).  You will then decide the style category of your picture (glamour, casual, hipster, urban and vintage), and then share it with your friends, get vote and win prizes!  http://www.modera.co

Chief Marketing Officer

USLA

USLA is an organization made up of attorneys, compliance officers, title specialists, and settlement specialists focused on protecting our clients’ most valuable assets. Working together as a team we are experienced, hardworking, and determined individuals with common goals to educate, consult, and advise our clients on the process of a loan audits. We give clients all the resources and tools necessary to protect their homes and way-of-life.

Vice President of Sales and Marketing

Maddbacker Foundation

Coordinated, organized and managed events for NFL linebacker Adrian Ross’ non-profit organization including celebrity and media relations for the Annual Maddbacker Celebrity Basketball Game, in partnership with Maloof Sports & Entertainment at Arco Arena.

Marketing Consultant & Event Coordinator

Shane Barker is a seasoned entrepreneur and the founder of TraceFuse, the company that pioneered the first TOS-compliant Amazon Negative Review Removal system.

As a highly experienced marketing professional with over two decades of expertise, Shane has assisted dozens of Fortune 500 companies in expanding their digital presence. He has been recognized as a leading influencer in marketing by esteemed organizations like the Content Marketing Institute and Influence Directory. He has also served as an instructor at UCLA, contributing to developing the university's Influencer Marketing and Personal Branding programs.

In recent years, Shane has shifted his focus to e-commerce, particularly on Amazon. His interest in the platform was sparked during a joint effort to increase traffic to product listings. During this time, he discovered that negative reviews were a common pain point for Amazon sellers.

To address this problem, Shane founded TraceFuse, a company at the forefront of pushing the boundaries of e-commerce. TraceFuse has developed a cutting-edge, 100% white hat system for negative review removal, which has become the go-to solution for combating abusive, negative reviews.

Learn More → www.TraceFuse.ai

Amazon sellers: tired of agencies that charge monthly fees regardless of results?

We don't work that way at TraceFuse.

We're a performance-based company. You only pay for reviews being removed.

Think about that for a second.

There's no monthly retainer.

Just a set up fee then pay $250 per review we actually get removed. That's it.

If we can't remove it, you pay nothing.

Most agencies charge you $2,000/month whether they remove 1 review or 100 reviews.

We eat our own risk. 

If Amazon says no to our case, we take the loss, not you.

After working with 600+ brands, I realized sellers are tired of paying for promises. 

They want to pay for results.

When your family's income is on the line, you shouldn't pay for effort. 

You should pay for outcomes.

Founder @TraceFuse.ai | The Amazon Review Expert | E-commerce Strategist | Influencer Marketing Specialist | Keynote Speaker

There's no such thing as "good content"

Google killed it.

SEO content is either great or its ignored. No more middle ground.

When everyone can generate the same recycled information using ChatGPT, "good" becomes meaningless.

Google's supercomputer brain is hunting for the most helpful response to each specific search.

The top spots become more valuable. Everything else fades into obscurity.

For SEOs who've gotten by with "just good enough," this is a huge issue:

Good content follows SEO formulas. 

Helpful content solves actual problems.

Good content hits keyword targets. 

Helpful content answers real questions completely.

Good content gets shared by other marketers. 

Helpful content gets bookmarked by people who actually need the solution.

The shift changes everything about how you should create content.

Stop asking "How do I rank for this keyword?"

Start asking "What does someone really need when they search for this?"

Your traffic growth depends on making that mental switch.

Because Google's AI can instantly detect the difference between content created to rank and content created to help.

Guess which one wins?

Working with Fortune 500 companies taught me that big budgets don't guarantee smart decisions.

I'd sit in boardrooms where executives would spend six months debating a marketing strategy that a small business owner would test and validate in six days.

The difference? Small business owners can't afford to be wrong. 

Every dollar matters. 

Every campaign needs to deliver results.

Fortune 500 companies can absorb failures. Amazon sellers can't.

This taught me something crucial about presenting to different audiences: 

The stakes determine how people listen.

When I speak to enterprise marketing teams, they want theoretical frameworks and long-term strategic thinking. 

They have time to implement complex systems.

When I speak to Amazon sellers or e-commerce entrepreneurs, they want immediate actionable insights. 

They need solutions they can implement this week.

Same expertise, completely different delivery.

The Fortune 500 experience gave me credibility with large organizations. 

But the small business work gave me urgency and practical focus.

Both perspectives make me a better speaker. 

I can talk strategy with executives and tactics with operators.

Most business speakers have one or the other. 

They either work with big companies and talk in abstractions, or they work with small businesses and focus only on immediate tactics.

Having worked across the spectrum means I can adapt my message to what the audience actually needs to hear.

A marketing director at a billion-dollar company and an Amazon seller doing $2 million annually face different challenges. 

They need different solutions presented in different ways.

Understanding your audience's constraints is more important than understanding their industry.

What audience do you find hardest to communicate with?

I just started collecting sports cards again.

I did this when I was young, and a friend recently turned me back onto it.

This sounds ridiculous for a grown man running a $2+ million software company. 

But I'm finding it's the perfect mental break from the intensity of running TraceFuse.

When you're managing 600+ brands and dealing with Amazon's ever-changing guidelines, your brain never really shuts off. 

There's always another case to file, another client to help, another system to optimize.

But sorting through baseball cards? That's pure, mindless fun.

You need activities that have absolutely nothing to do with your business success.

Most entrepreneurs think every hour should be productive. 

Every hobby should somehow contribute to professional growth.

That's a recipe for burnout.

The best business decisions often come when you're not actively trying to solve business problems. 

When your mind is relaxed and focused on something completely different.

I'm getting some of my best ideas about TraceFuse while looking through card collections. 

Not because cards relate to Amazon reviews, but because my brain finally has space to think creatively.

You need to create genuine mental breaks that let you return to work refreshed. This is mission critical.

Maybe I'll even open a sports card store someday. 

It probably would make terrible business sense, but it would be fun.

My first Amazon seller conference was a disaster. 

People literally backed away when I mentioned review removal.

This was a good lesson in business education: 

The most valuable lessons happen in the hallway conversations, not the main stage presentations.

Between sessions, sellers would pull me aside with real problems. 

"My competitor is attacking my launch." 

"I lost 50% of sales overnight." 

"Amazon won't respond to my appeals."

These were people's livelihoods hanging in the balance.

Those hallway conversations shaped everything about how I explain our service now. 

When you're talking to someone who's genuinely desperate, you learn to cut through all the fluff and focus on what actually matters.

The stage presentations taught me about communicating to groups. 

But the one-on-one conversations taught me about communicating with impact.

Now when I speak at digital marketing or e-commerce events, I structure my talks around those real seller stories. 

Not abstract concepts or theoretical frameworks, but actual problems and practical solutions.

The audience can tell the difference between someone who's read about these issues and someone who's lived them.

The best presentations feel like those hallway conversations... direct, honest, and immediately useful.

What real-world experience would you want to hear about from a conference stage?

Have you ever tried getting a fake review removed through Seller Central?

You file a case. Denied.

You appeal. Denied.

You try again with more evidence. Still denied.

Meanwhile, that 1-star fake review sits there destroying your conversion rate.

After 25 years in digital marketing, I thought cracking Amazon's review system would take a few weeks. Maybe a month or two.

It took us TWO YEARS to figure out the right way to communicate with Amazon.

Because Amazon is a huge company, with lots on their plate. Their team works incredibly hard... and I wanted to make something that made both their lives and seller's lives easier.

We had to identify:

The language that gets results. 

The evidence format they accept. 

The case structure that actually works.

It was probably my longest journey of perseverance. As I said, it took years to perfect.

Most sellers give up after the first rejection. They assume Amazon knows best.

But Amazon processes millions of cases. They miss things sometimes.

We've removed over 14,000 reviews that violated their own guidelines.

You need someone who speaks Amazon's language fluently. That's how you consistently get reviews removed.

One line is quietly killing your conversion:
“$25 is too expensive.”

Pricing complaints tend to violate Amazon’s review guidelines. Reviews should judge the product, not your pricing strategy.

> Last week we flagged **19** price-mention reviews across client catalogs.
> Filed correctly → **15** approved → conversion recovered within days.

Look for lines like:
• “Overpriced at $17.99”
• “Used to be $15, now it’s $23”
• “Found it cheaper elsewhere”

Playbook:
• Find price mentions (1–3★ especially)
• Cite the guideline directly
• File with exact timestamps/links
• Track approvals; refile if miscategorized

Most sellers leave these up.
Smart sellers don’t.

👉 Want the Pricing Removal Checklist? Swipe the carousel and repost if useful.

TraceFuse Amazon Pricing Removal Checklist

🚨Prime weeks are when attacks hit.
If you’re not watching reviews carefully, you’re playing defense blind.

Defense checklist:
• Monitoring cadence: daily → **hourly** during peaks
• File in waves of 5–10 with exact quotes/screens/links
• Refile once if misclassified; fresh case if canned denial

Ratings protected = rank held + conversion preserved

Which gets your time first during peak weeks—review monitoring or “new tools”?

Every ASIN you have is a potential target.

Most sellers think reviews just happen randomly. Wrong.

Your competitors are watching your best-performing ASINs. 

They know which products make you the most money.

And they know exactly when to strike.

Prime Day approaches? Here come the fake reviews.

Q4 ramp-up starts? Time for competitor attacks.

New product launch gaining traction? Let's kill the momentum.

The attacks are strategic.

We monitor our clients ASINs 24/7 because waiting for Amazon to catch violations is like waiting for lightning to strike twice.

Know your ASINs. 

Protect your ASINs. 

Your revenue depends on them.

Every Google update, the same pattern repeats.

Rankings drop. SEO forums explode. Agencies scramble to explain what happened.

"Google changed everything! Your strategy needs a complete overhaul!"

Then, two weeks later, most rankings stabilize back to normal.

The truth? Algorithm updates mostly shuffle the middle rankings around. 

Sites with genuine authority barely move.

But the panic sells consulting.

Agencies love algorithm chaos because it creates urgency. 

Suddenly every business needs an emergency SEO audit. 

Every content strategy needs rebuilding.

Meanwhile, the brands that focus on fundamentals sleep peacefully through every update.

They create content people actually want. 

They build real authority in their space. 

They optimize for humans first, algorithms second.

When you nail the basics, updates become background noise instead of business disasters.

The sites that get destroyed by algorithm changes? 

They were gaming the system to begin with.

Google didn't break them. It just stopped rewarding artificial optimization.

Build for the long term, and short-term volatility becomes irrelevant.

Pricing opinions aren’t reviews of the product—they’re non-product commentary. While they sit there, they pull down rating, bury rank, and choke conversion. The giveaway lines: “Overpriced at $17.99.” “Used to be $15, now it’s $23.” “Found it cheaper elsewhere.” None of that evaluates the item itself.

We’ve cleared 16,000+ invalid reviews across 600 brands. The quickest wins often start with pricing lines.

Drop one real pricing sentence you’ve seen (no brand names).

"This product is overpriced. You can get the same thing from [Competitor Name] for half the price."

Sound familiar? Have you seen phrasing like this in your Amazon reviews?

These reviews violate Amazon's guidelines. Period.

But sellers don't know they can be removed.

I see this constantly across our 600+ brands. 

Competitors leaving reviews that mention pricing comparisons, direct competitors by name, or alternative products.

Amazon doesn't want their review section turned into a comparison shopping platform. 

Reviews should be about YOUR product, not advertising someone else's.

Yet these reviews often stay live for months, sending your customers straight to competitors.

Every day that review stays up costs you sales.

A potential customer reading "You can get this cheaper at XYZ company" isn't buying from you.

They're clicking off to check prices elsewhere.

We've removed thousands of these competitor-mention reviews. 

Each removal stopped the bleeding of customers to rival products.

Stop letting competitors turn your review section into their advertising space!

Some of your competitors are just straight-up cheating.

I've seen it all after working with 600+ Amazon brands:

- Competitors creating fake buyer accounts to slam your products
- Coordinated attacks timed perfectly with your biggest sales periods
- Reviews that violate every guideline Amazon has, but somehow stay live

The supplement, beauty, and pet industries are especially brutal. Higher competition categories see this more often.

These tactics work in the short term. That's why people keep using them.

But there's a white hat way to fight back.

Every review that mentions competitors, contains profanity, or attacks FBA logistics can be removed through proper channels.

We file cases with Amazon using their own guidelines. 

No gaming, no tricks, no black hat nonsense.

Because the most effective way to fight dirty tactics is to counter with a clean, TOS-friendly process.

Wrong reviews tank results. The right filings fix them.

👉 Swipe left and grab the Do’s & Don’ts checklist in 4 slides.

TraceFuse Review Removals: Do's & Don'ts

Page speed is the most overrated ranking factor in SEO.

Agencies obsess over Core Web Vitals while businesses lose customers to competitors with slower sites but better content.

Google cares about speed. 

Users care about value.

A lightning-fast page that doesn't answer their question is worthless.

A slower page that solves their problem completely wins every time.

The page speed obsession creates a dangerous trade-off.

Businesses strip away helpful features to hit speed benchmarks. 

They remove valuable content to reduce load times. 

They sacrifice user experience for technical scores.

Meanwhile, competitors with "technically inferior" sites are capturing more customers because they focus on what actually matters.

Comprehensive information. 

Clear next steps. 

Trustworthy design.

Page speed matters, but only after you nail the fundamentals.

A fast, useless page ranks lower than a slightly slower, incredibly helpful page.

Google's algorithm is sophisticated enough to recognize the difference.

Optimize for speed after you optimize for value.

Because users will wait an extra second for content that actually helps them.

Amazon sellers often take the blame for things they have zero control for:

Package arrived late? Your fault.

Item damaged in Amazon's warehouse? Your fault.

Wrong item shipped by Amazon? Still your fault.

This is all "FBA related stuff." Any negative reviews about these details aren't supposed to be on your product listing.

But they are. And they're killing your ratings.

I've seen thousands of these reviews across our 600+ brands. 

Customers complaining about shipping delays, packaging issues, customer service problems... none of which you control.

Amazon's guidelines are clear: 

Reviews about their fulfillment service shouldn't impact your product ratings.

Yet there they sit, dragging down your star rating.

The rating customers should see based on your actual product quality, not Amazon's logistics issues.

Stop taking the blame for problems you didn't create.

With Tracefuse, every FBA-related review we remove gets you closer to your true product rating.

Most of the time, 20% of your pages drive 80% of your traffic.

But many businesses optimize the wrong 80%.

They spend months perfecting blog posts that get 50 visitors while ignoring the money pages that could generate thousands.

Your homepage gets traffic but converts poorly. 

Your pricing page converts well but gets no traffic. 

Your about page ranks for nothing valuable.

Meanwhile, that one service page buried three clicks deep is doing all the heavy lifting.

But instead of doubling down on what works, businesses keep creating more mediocre content.

More blog posts about industry trends. 

More generic how-to guides. 

More content that sounds good in meetings but drives zero business results.

Smart SEO isn't about optimizing everything equally.

It's about identifying the 20% that actually matters and making those pages unstoppable.

Your highest-converting pages should get your best keywords, your best internal links, your best optimization effort.

Stop spreading your SEO budget across 100 mediocre pages.

Concentrate it on the handful that actually drive revenue.

Did your top-selling Amazon product get hit with a review attack? Here's your recovery plan.

First, breathe. I've seen this happen to 600+ brands. You're not alone.

Step 1: Calculate the damage.

How many stars do you need to recover?

What's your current conversion rate?

How much revenue are you losing daily?

Step 2: Prioritize removals.

Not every bad review needs to go.

Focus on guideline violations first (competitor mentions, profanity, FBA complaints, obvious fakes).

Step 3: Timeline reality check.

It can take days, can take weeks, and sometimes takes months to get reviews removed.

This isn't instant. Plan accordingly.

Step 4: Monitor while you recover.

Set up systems so this doesn't happen again.

Recovery is expensive. Prevention is cheap.

Learn from this attack. Prepare for the next one with Tracefuse.

He brought a hammer to a beep fight. 🛠️⌚️

2-star review gist: “Couldn’t see the screen… alarm wouldn’t stop… so I smashed it.”
Funny? Yes.

Removable? No. This is real product feedback → KEEP.

Do this next:
 • Reply with a calm, human fix: “Here’s how to turn off the alarm in 3 taps.”
 • Add a quick-start card/QR video + a daylight readability photo.
 • Offer a swap if the unit’s faulty.

We don’t touch truth. We remove what never belonged.

Pricing lines, competitor mentions, FBA gripes, profanity → that’s us. 16,000+ removals across 600 brands.

10,000 visitors that bounce vs 100 visitors that buy.

Which would you choose?

Most businesses chase vanity metrics instead of revenue metrics.

They celebrate traffic spikes that don't translate to sales. 

They optimize for impressions that don't drive conversions.

Meanwhile, competitors with "worse" SEO numbers are generating more actual business.

The difference? Intent-based optimization.

Traffic quality beats traffic quantity every time.

1,000 visitors searching for "free alternatives to your service" are worthless.

100 visitors searching for "best [your service type] for enterprise companies" are gold.

But agencies love reporting big traffic numbers because they sound impressive in presentations.

"We increased your organic traffic by 300%!"

They don't mention that none of those visitors are qualified prospects.

Smart SEO targets the searches that lead to sales, not the searches that lead to blog subscribers.

Your analytics should track revenue per visitor, not just visitor volume.

Because at the end of the day, traffic that doesn't convert is just a bigger hosting bill.

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