Shane B. James

Raani Digital Consulting, Ltd.

Raani Consulting is an ethical boutique digital corporation focused on helping DTC eCommerce brands globally, maximizing their growth potential by utilizing direct response marketing strategies via paid traffic, high-converting ad creatives, AOV optimization, landing page testing, & more - making them work for each specific client’s business.

Amongst other distinguishable factors, our clients love us because of our deep obsession of A/B testing to get them the highest spend & lowest NC-CPA possible (which we translate into more net profit for them), via working growth specialists who actually care about their brand (and not getting offloaded to juniors who just want to get paid their monthly salary)

Our client-first approach has allowed us to form amazing business partnerships with eCommerce founders from all over the globe including the US, UK, Canada, Australia, France, Germany, etc. 

We limit company headcount to gather a team of experts whom each specialize in each field while maintaining high-quality standards & results.

Never worry about:

1. High performing ads,
2. Where the next sale comes from,
3. Reaching your monthly & annual revenue goals,
4. Increasing your bottom line,
5. Being one of the best brands in your industry,
6. Pacing your growth MoM, and 
7. Your entire marketing.

We do it for you. 

Our sole focus is to ensure your growth, 

Because that’s the only way we get paid.

More info:

www.raaniconsulting.com

Managing Director

🚀 DTC Founders: Hit 7-𝒇𝒊𝒈𝒖𝒓𝒆+ 𝒎𝒐𝒏𝒕𝒉𝒔 in less than a year via our All-in-One DTC Growth Kit 🚀 | Install 3rd-Party CMOs w/ $25M+ in ad spend into your eCom brand (for less than the cost of 2 in-house hires!)

We're really good at growing DTC brands :)

The best way you can reach me is through email (shane@raani-consulting.com) or via LinkedIn messages.

For more info on what we do: www.raaniconsulting.com

I do not answer unexpected phone calls. Please avoid this medium. Thank you.

Raani Consulting is an ethical boutique digital corporation focused on helping DTC eCommerce brands globally with maximizing their potential for growth by utilizing direct response marketing such as paid traffic, and making it work for each specific client’s business.

Amongst other distinguishable factors, our clients love us because of our deep obsession to getting them the maximum ROI/ROAS possible via specializing in one service and medium. 

Our client-first approach has allowed us to form amazing business partnerships with eCommerce founders from all over the globe including the US, UK, Canada, Australia, France, Germany, etc. 

Expanded company headcount to gather a team of experts whom each specialize in each field while maintaining high-quality standards & results (client ad performance and growth have actually increased because of the world-class hires we've made)


MORE MONTHLY REVENUE FOR YOUR DTC BRAND
Marketing Strategy
Campaign Setup & Optimization
Native Social Media Funnel Building Consultation
Increasing Customer Lifetime Value 
AOV Optimization


Never worry about:

1. High performing ads,
2. Where the next sale comes from,
3. Customers coming back,
4. Reaching your monthly & annual revenue goals,
5. Increasing your bottom line,
6. Being one of the best brands in your industry,
7. Your entire marketing.

We do it for you. Our sole focus is to ensure your growth, because that’s the only way we get paid.


www.raani-consulting.com

When we audit accounts & none of these tests are implemented 👇🙃

..

To be real, 

I don't blame founders at all.

It's often due to a lack of 3 things:

- Time,
- Resources,
- Expertise.

*Which is why brands hire a small, but mighty (!), team like ours 💪

But I will say this:

It's not going to get any easier. 🙅

Competition is fierce, 🔥⬆️

And you HAVE to pull all the levers 🎚️ in order to compete...

Test, document, & iterate every minute detail of your offer.

In order for your:

👉 Margins to be big enough (AOV/LTV), &
👉 Funnel to be scalable enough (CPA/MER)

So founders:

Start today.

Open up a spreadsheet.  

Make the right columns,

Test in order of importance;

Mainly you'd want to focus on -

➡️ High-CVR% Offer,
➡️ (A variety of) Creatives that speak to your audience,
➡️ Lander that consistently prints

Then you can look into the other, more fancier stuff.

But just remember: 

Test,

Document,

Iterate.

Find something working?

Double down 🚀🚀🚀


PS - have a simple testing framework in your ad account, PLEASE! 🥲

#dtcmarketing #dtcbrands

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