Shannon M. Johnson's Linkedin Analytics

Well hello there! I’m Shannon. I'm a collaborative product marketing professional and entrepreneur with 14 years of experience in aligning business objectives with customer needs to devise marketing solutions that drive measurable impact against KPIs. As an empath, my happy place is where marketing overlaps with helping customers achieve more and transform their lives for the better. I got my start at a full-service digital marketing agency over a decade ago, and have since worked on marketing teams inside leading B2B SaaS and B2C tech companies where I’ve had the opportunity to work on oodles of high-impact, cross-channel go-to-market campaigns to drive brand awareness, inbound traffic, leads, and sales. As a data-driven creative and long-time student of language (I studied Spanish for 11 years), I enjoy the challenge of unearthing compelling origin stories and market positioning and translating differentiated key messages into stories and campaigns that educate, entertain, and inspire audiences to take action. I’m also a headshot and portrait photographer who loves capturing my clients’ confidence. I find immense joy in creating a safe space for others to celebrate their individuality using play and collaboration as primary tools to arrive at authentic expression. When I’m not doing photo shoots or at my desk doing computer stuff, you might find me reading anything related to personal development or on a dance floor somewhere twirling around in shoulder pads, bell bottoms, and a few sensible sequins. Wanna chat about any of the above? Shoot me a DM and let's connect.