Shannon Hartsoe's Linkedin Analytics

Did you know? Nearly 65 percent of people who resign cite poor communication as a top reason; a problem that’s worsened since the pandemic. Conversely, people stay where they feel valued, connected and find meaning in their work. I am an accomplished communicator with a passion for making a difference. My experience includes nearly all aspects of internal and external communications as well as advertising and marketing in both traditional and digital media. As a consultant for global companies like Red Hat, Cisco and Apple, I am primarily focused on internal and change communications where I help organizations engage their workforce through clear, compelling writing and a detailed strategy. I have a particular interest in HR, DEI and CSR, all aspects of creating healthier, more connected workplaces – work, after all, is an extension of ourselves. Perhaps most importantly, I believe in working hard and being kind. What I do: - Press releases - Web content - Internal communications, including intranet content, employee engagement, change communication, etc. - Brand storytelling - Blogging - And more Recent results: - Created and managed content for website attracting 100K visitors monthly (40K unique). - Directed social media brand guidelines resulting in 100 percent increase in engagement. - Managed content for $42 million capital campaign, reaching that goal under deadline. - Initiated multi-media communications collateral for 18 departments and multiple cross-organizational partners across five campuses. - Leveraged consistency around online marketing best practices, increasing blog traffic by 20 percent in less than six months. - Assisted with development and rollout of custom-built smartphone application, attracting nearly 10,000 users in one month. - Led an organization-wide data migration from ICX to SharePoint for 17 teams, while personally migrating data for three. - Developed a policy change around communications, resulting in a 100 percent compliance and adoption rate. - Drafted and executed a global events strategy for enterprise-level Fintech. - Assisted with a global DEI communications plan. What it's like working with me: "Shannon is committed to working together to achieve more, her positive attitude and positive approach makes working with her productive and fun. She always brings her creative best and always strives to achieve what's best for us." – Mahesh Purandare, Security Program Manager, Cisco How to reach me: [email protected]