Shannon Selis

Sales Enablement Specialist

Chicago Sales Enablement Society

- Research enablement industry trends for relevant topics
- Organize and lead events, including brainstorming topics, creating & editing content, research venues for in-person events:
    -o- In-person Enablement Charter workshop with 8 attendees (organized & co-hosted with WiSE)
    -o- Local chapter mixer with 20 attendees (Organized event)
    -o- Virtual Competitive Intel Roundtable with 30 attendees (co-created, organized, and co-hosted)
    -o- Freelance Enablement Panel Discussion with 140+ registrants & 55+ attendees (Organized & Moderated)
- Manage social media (LinkedIn & Youtube): create event pages, invite enablement professionals to drive attendance, create relevant posts & engage with viewers, edit & post recordings to improve viewership
- Volunteer at National SES Summit

Board Member

WiSE - Women in Sales Enablement

Member

RevGenius

Restaurant365

SalesHood

-o- Identify revenue problems, strategize and build out enablement programs that improve ramp time, pipeline generation, and closed win rates 
-o- Design and implement programs for role-specific onboarding, skill up-leveling, pitch certifications, messaging alignment, methodology and playbook launches, and kick-off events through collaboration with enablement leaders across 30 accounts
-o- Use creative problem-solving skills to engage GTM teams in virtual learning environments, drive tool adoption, and reinforce lessons from training programs
-o- Correlate enablement activity data with sales performance data to prove the impact of enablement programs through dashboards
-o- Improve GTM team productivity by reducing time spent searching for content by implementing best practices for asset organization & library maintenance
-o- Developed loyalty-based relationships with customers that led to higher retention rates, multi-year agreements, and upsell & cross-sell opportunities

Customer Success Manager (Enablement Consultant)

Mediafly

-o- Qualified opportunities by exploring complex customer challenges and business pains while educating prospects on the value of sales enablement and content management solutions; consistently achieving >100% of goal quarter over quarter 
-o- Created and prioritized strategic target account lists, identified and generated new business opportunities to fuel up-market growth
-o- Analyzed tech stack engagement and performance data to optimize effectiveness and improve tech adoption rates 
-o- Developed and implemented highest performing sales outreach sequences and sales processes through engagement platforms leveraged by all customer facing teams (up to 50% open rates and 23% reply rates)
-o- Identified gaps throughout sales cycle and communicated actionable feedback cross-departmentally to close gaps

Sales Operations

Example replies from executive leadership on my cold outbound sequences:

"I get a lot of these kinds of emails, but yours is by far the most creative. I don't typically respond to any of these..." 

"You caught my attention several times with the context and personalization you weaved into that first email so kudos to you on that. ...I'm also copying my entire global SDR team so they can see what a completely cold outreach looks like that gets my attention and gets me to respond."

"Your emails were the best sales emails I've ever received, and I've told my team that they need to aspire to be as effective as you!"

"Jesus Christ this is the funniest cold outreach email I've ever received."

Sales Development Representative

#GirlsClub

#GirlsClub is committed to changing the face of sales by empowering more women to earn roles in leadership, helping reverse the zero growth trend of women leaders in sales. We address this by providing a cross-company community + a six-month, exclusive training program including:

- Tactical Sales Management Job Training
- 1:1 Female & Male Mentors
- Confidence-Building Curriculum
- A Community That Empowers Risk-Taking

Generation 3 Protege

Loews Hotels & Co

-o- Processed inbound leads, assembled, reviewed, and delivered contracts, conducted site visits for 10 sales directors
-o- Increased efficiency of sales teams by creating standards of practices and developing procedures that improved productivity by ~25%. 
-o- Responsible for assisting with the conception, coordination and implementation of the sales and profit initiatives to meet and exceed the goals of the hotel

Sales Coordinator

🏆 2018 Loews Sapphire Resorts Employee of the Year 🏆
-o- Improved productivity & efficiency by over 40% for administrative duties by creating streamlined onboarding processes and organized content to be easily accessed cross-departmentally 
-o- Gathered data to create dashboards of analytic reports on company wide metrics and benchmarks; conducted competitive market and product research 
-o- Designed and executed brand standard collateral and presentations for internal and external use throughout Universal Orlando properties, including monthly newsletters, weekly updates, and reports 
-o- Oversaw Loews Good Neighbor & Wellness Committees including ran meetings, organized events, created themes & topics

Executive Assistant

Shannon from Scratch

-o- Founded an end-to-end personalized meal prep service, including client profile set up, intake 

-o- Managed and organized social media content and events; retained and expanded clientele by assessing customer feedback 

-o- Managed volunteer expat markets nationally: recruited, evaluated, organized 15 vendors, secured venues, oversaw marketing and promotions 

-o- Oversaw production and distribution as a vendor; increased sales by 500% in first 6 months; expanded product variety to maximize revenue based on customer demand 
(I had the best dips in the country)

Founder & Ulsan Market Manager

English Academies 

Created and oversaw a resource library that improved teacher experience by enhancing accessibility to just in time content and approved materials 

Identified and tailored teaching style to accommodate individuals’ learning styles

Promoted teamwork and assessed comprehension through gamification, role playing, teach the teacher, and singing

Designed and implemented reading programs and curriculums, conducted evaluations and assessments of language proficiency, provided feedback and developed individual improvement plans

Oversaw 5 English-speaking staff, including their professional development and relationships with native-speaking co-teachers

ESL Teacher

Creative & Enthusiastic Enablement Professional | Innovative problem-solver | Jill of all trades, Master of puns

"When I grow up I want to help people and give them food" - 1st Grade Shannon

And I'm proud to say I've followed through with that. Yes, I do love to give people food, but more importantly I make a point to help and support those around me. 

Revenue enablement has allowed me to achieve this goal by lifting up sales teams and helping them achieve their goals. I take my time to get to know the people around me, which allows me to recognize their strengths and skills so I can help them improve in a way that speaks to them. 

I'm a creative problem-solver and like to take a step back to see the bigger picture so I can come in and refine the details to get us closer to the desired outcome.

In any role I've been in, I've exceeded goals and expectations. As I learn new skills & develop the existing ones, I find a way to apply my unique experience everywhere I go.

Taplio

Shannon Selis's Linkedin Analytics

Shannon Selis

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