Sharad Mishra's Linkedin Analytics

In my 8 years marketing career, I built and sold my own marketing agency from scratch, partnered with 100s of B2B companies, and tested every outreach strategy under the sun. At times, I felt invincible. Deals closed effortlessly. Responses flooded in. Other times, I failed so miserably I considered quitting marketing altogether. But through all the wins and losses, I realized something: Outreach is unpredictable. Not in theory, but in practice. I learned it through endless experiments, failed campaigns, and unexpected wins. Here’s what I found: 1. Timing beats perfection. Sometimes perfect emails flop. Random ones win. 2. Assumption kills more deals than anything else. The market decides what works. Not us. 3. Strong research and precise messaging outperform generic outreach every time. 4. Relevance > Volume. A bad email sent to 100 or 1,000 people is still a bad email. 5. Personalization isn’t about the prospect. It’s about their pain, goal, or need. 6. Your prospect doesn’t need to like you to buy from you. They need to trust you. How We Do Outreach Differently: 1. We don’t write emails. We engineer highly targeted outreach. It starts with deep research, building tested hypotheses on ideal customers, buying triggers, and messaging angles. Then, we test multiple variations across segmented lists to see what actually works. 2. We A/B test everything—subject lines, CTAs, personalization, and messaging angles. No assumptions. No guesswork. Just real market data telling us what converts. 3. We use automation to its full potential, without losing the human touch. GPT for dynamic messaging, Clay for enriched personalization, Apollo for sequencing, and Sales Navigator for precision targeting. 4. We don’t just send. We ensure emails actually land. That means warming up domains, managing sending reputation, and optimizing deliverability to keep messages out of spam folders. There is much more to it. Check out Pebel.co for that. P.S. We carefully choose whom we work with, evaluating their market, offer, data, and audience presence (LinkedIn, email, etc.) before crafting a custom outreach strategy. To know more and connect personally: [email protected]