Simplilearn

Associate Director Performance Marketing

BYJU'S

Development and execution of Go-To-Market strategies for BYJU’s Learning in US.
Develop and evolve market segmentation for BYJU’S Learning.
Analyze sales data and channel information for creating plans to improve product line
sales using digital marketing.
Work closely with product development and engineering team for product
optimizations.
Focus on implementing programs that consistently generate sales.
Evaluate end-to-end customer experience across multiple channels and customer
touch points.
Identify critical conversion and drop off points to optimize user funnels.
Measure and report performance of all digital marketing campaigns and assesses
against goals (ROI and KPIs)
Collaborate with digital agencies and other vendor partners

Digital Marketing Manager

Lithan

‌Evaluate and develop the marketing strategy and marketing plan.Oversee the go to market digital marketing strategy.
‌Plan, direct, and coordinate the marketing efforts.
‌Communicating the marketing plan to business unit heads and CEO.
‌Research demand for products and services.
‌Perform Competitor research.
‌Work with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
‌Identify potential customers for the company.
‌Develop promotions with advertising managers.
‌Understand and develop budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
‌Develop and manage advertising campaigns.
‌Build brand awareness and positioning for the company.
‌Support sales and lead generation efforts.
‌Coordinate marketing projects from start to finish.
‌Organising company conferences, trade shows, and major events.

Senior Digital Marketing Manager

Mindshare

Managing Digital Marketing Campaigns for clients in US,UK & Canada markets on Google, Bing, Facebook and AMS(Amazon Marketing Services). 

Client Servicing: Discussing client’s concerns about advertising goals with respect to current trends.	Manage 360-degree campaign activities across organic and paid channels.Define advertising traffic quality parameters and drive optimization to improve ROI.

Suggest product improvements, website changes, landing page optimization to improve funnel conversion rates.Conceptualize marketing reports, providing useful insights on performance, market conditions, competitor analysis and suggested plans to management

PayU

•	 Managing Multiple Digital Marketing Campaigns.
•	 Setup, Execute and optimize the digital marketing campaigns.
•	 Locate and Scale online lead sourcing mediums to drive Payment Gateway sales.
•	 Scale & Optimize online Lead Generation Campaigns.
•	 Daily, weekly and monthly reporting & analysis of campaign performance.
•	 Develop Digital marketing strategies, analytics and KPIs.
•	 Implement strategic improvements & suggestions for the Campaigns.
•	 Actively analysing Marketing activities to maximise campaign success and generate revenue.
•	 Preparing strategies to increase brand/campaign performance and analyse the competitor’s marketing methods & performance.
•	 Suggest product improvements, website changes, landing page optimization to improve funnel conversion rates.
•	Ensure timely creation and maintenance of creatives and landing pages.Timely dispatch of newsletters and announcements.
•	 Develop and implement Campaign plans and projects in line with other departments
•	 Ad campaign metrics and analysis including CPM, CPC, and CPA.
•	 Scale & optimize Performance Marketing through SEM, Affiliates, Social Media, Email Marketing.
•	 User acquisition for PayUmoney.
•	 Maintain relationships with digital agencies, Google, Yahoo, etc.

Assistant Manager - Digital Marketing

Fareportal

•Setup, Execute and optimize the digital/affiliate marketing campaigns.
•Build good partner insight and implement strategic improvements & suggestions for the Campaigns.
•Develop and implement Campaign plans and projects in line with other departments.
•Coordinate for tie-ups, offers, bonus rewards, redemption, fulfilment and placements.
•Compile monthly new Campaign marketing insights and presentation.
•Build and maintain strong relationships with key stakeholders and respond to questions and requests regarding the campaign.
•Consult Publisher's on ongoing basis to help them exceed their revenue objectives by recommending and implementing best practices or providing additional products/services to promote via digital marketing platform.
•Screen current and potential Publisher's for fraudulent activities.
•Managed email marketing strategy, designed email templates, Initiated A/B testing on subject lines.
•Maintain relationships with digital agencies, Linkshare, Google, CJ Affiliate, Pepperjam, Tradedoubler  etc.
•Responsible for creation and maintenance of creatives and landing pages.

Digital Marketing Executive

Experienced Digital Marketer with a demonstrated history of working in the B2B and B2C environment. Skilled in Market Research, Brand Management, Search Engine Marketing, Social Media Marketing, Mobile Marketing, Email Marketing, Amazon Marketing, Media Buying, Negotiations, Managing Partner Relationships, Project Management, Influencer Marketing, Media Planning, Consumer Marketing and Campaign Management.

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