Storyhorse

Responsible for ownership, leadership and continued evolution of the inbound and outbound new business process. Budget development, project management, identifying and leading a curated RFP process from capabilities to closing the deal.

Skills: Business Development | Leadership | CRM | Business Strategy & Direction | Sales Strategy | Process Implementation | Presentation Skills

Director of Business Development

Identity Group

- New business development for one of the top interior signage companies in the country
- Created and developed strategic partnerships
- Developed presentations to showcase the company’s talents 
- Took a creative problem-solving approach
- Partnered to create tradeshow display
- Organized and coordinated tradeshow booth logistics

Vice President of Business Development

College of DuPage

- Taught talented individuals about the world of entrepreneurship and wedding planning management for a 4 credit hour, certification program.
- Crafted an original certification college course that met course objectives and allowed students to learn from real world examples, including guest speakers and on-site venue tours

Adjunct Instructor

Citygirl At Work

- Attracted a community of humans that wanted to gather together to learn, grow, and socialize in a non-threatening environment
- Identified niche target markets and created a plan that involved evaluating and evolving as the markets changed
- Devised a social media plan for Instagram, Facebook, YouTube, and Pinterest by using creative photos, writing compelling content, and engaging with followers
- Publicized the company through word of mouth, including in-person marketing meetings for business development
- Developed relationships with local companies to create perks and opportunities for members
- Created programming for members to learn about various business and personal topics and brought in speakers to facilitate the sessions

Founder & Marketing Consultant

Wedding Industry Town Hall

- Created positive change in the wedding industry through facilitating mastermind events
- Grew marketing presence through email list and social media posts

Founder

Citygirl Events LLC

- Generated $250,000+ in annual revenue across consecutive years through multiple sales channels
- Produced a total of over 300+ successful events with my team in multiple cities including Albuquerque, Atlanta, Chicago, Denver, Indianapolis, Miami, Milwaukee, Minneapolis, New York City, Orlando, Philadelphia, and St. Petersburg
- Formulated and managed budgets of up to $200,000+
- Successfully prospected and onboarded over 300+ clients and went through the full sales cycle from consultation to event follow-up
- Curated a plan and experience tailored specifically to clients’ wants and needs 
- Creatively problem-solved when issues arose for clients, vendors, and venue partners
- Identified niche target markets and created a plan that involved evaluating and evolving as the markets changed
- Built an organic following of 3,400+ followers on Instagram; 2,200+ followers on Facebook; 1,100+ monthly viewers on Pinterest; and 3,700+ views on a YouTube video (through a boosted marketing campaign)
- Devised a social media plan for Instagram, Facebook, YouTube, and Pinterest by using creative photos, writing compelling content, and engaging with followers
- Created a social media calendar with intriguing content, platforms, curated photography, and use of deliberate hashtags
- Publicized the company through word of mouth, including in-person marketing meetings for business development
- Grew marketing presence through multiple email lists – both B2B and B2C
- Produced original content for the company blog using keywords that would attract potential clients
- Created 3 separate successful training programs for incoming event planners, assistants, and interns
- Effectively managed over 50 team members over the course of 10 years, including facilitating weekly and monthly training and connection calls with team to talk about wins, areas for improvements, and key takeaways

Founder & Event Director

Zebra Technologies

- Sales of printing, label and RFID solutions to major-market corporations
- Coordinated new client orders from start to finish – receive, quote, process adaptations, and handoff 
- Optimized client printing systems by collaborating with Research & Development teams
- Analyzed internal costs and devised relevant improvement/efficiency measures
- Negotiated product and solution pricing with clients
- Developed vital quality-assurance step in process for delivering of client orders 
- Selected by management to represent coworkers in corporate Advisory Council 
- Trained and mentored new team members on essential skills and processes
- Coordinated special projects in the marketing department
- Worked with product management to ensure tasks were completed

Sales Specialist, then Marketing Coordinator

Careerbuilder.com

- Cold-called business of 30-100 employees in the state of Illinois
- Built relationships with and crafted tailored job-listing solutions for emerging Midwestern companies 
- Responsible for cold-calling of 125 prospective clients per day; surpassed sales expectations
- Created and edited content for job postings based on keyword relevancy

Online Consultant

I am a creative, energetic, and results-driven leader with unique experience in sales, marketing, project management, event planning, and entrepreneurship. My positive, constructive attitude brings people together, and my well-rounded personality allows me to adapt quickly and effectively to any situation. I thrive on teamwork and maintain an honest, detail-oriented work ethic.

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