Wiideman Consulting Group

Director, Strategic PR & Creative Partnerships

Mako Direct Marketing

MDM provides the full spectrum of direct marketing services including strategy, planning, creative development, integrated media management, marketing operations, response scoring/stat modeling, performance reporting/analysis and forecasting/projections. 

The MDM approach addresses full funnel, cross channel, integrated marketing and media management needs including television (Linear, OTT/CTV, Cash & PI), digital (CPA, Social, Search, Display, Video), print, direct mail, radio, CRM (email, text, outbound, lead nurture), CRO (Conversion Rate Optimization) and content. www.makodirectmarketing.com

Vice President / Direct Marketing

Value Group Direct

As a Director of Marketing at VGD, Sharon currently works with multiple clients on a number of marketing projects. Her experience includes:
- Direct Mail - familiar with all aspects of direct mail, including development of new concepts, writing data instructions, and signoffs.
- Email Management & Reporting - certified to use IBM Cloud Email Platform to manage complex email campaigns for a major client with an annual volume from 3-5 million.
- SMS Management & Reporting - using the IBM Cloud Platform to create and manage SMS marketing plans for a major insurance client.
- Web Management - assists with updating, testing, and maintenance of client websites utilizing Word Press.
- Social Content Management - assists with the execution of social media for multiple clients.
- Direct TV - assists with the development and implementation of TV commercials for multiple clients.
- Operations - responsible for estimates & invoicing for client campaigns.

Director of Marketing & Operations

As a Director or Marketing at Value Group Direct, Sharon currently works with multiple clients on a number of marketing projects. Her experience includes:
- Direct Mail - familiar with all aspects of direct mail, including development of new concepts, writing data instructions, and signoffs.
- Email Management & Reporting - certified to use IBM Cloud Email Platform to manage complex email campaigns for a major client with an annual volume from 3-5 million.
- SMS Management & Reporting - using the IBM Cloud Platform to create and manage SMS marketing plans for a major insurance client.
- Web Management - assists with updating, testing, and maintenance of client websites utilizing Word Press.
- Social Content Management - assists with the execution of social media for multiple clients.
- Direct TV - assists with the development and implementation of TV commercials for multiple clients.

Director of Marketing

TPG Direct

25+ Years Marketing/Advertising experience with a proven track record in digital media. 

Developed and maintained six affinity sites to increase response and decrease cost per policy for 21st Century Auto Insurance.

Sharon managed an auto quote fulfillment project for 21st Century Auto Insurance which mailed 6-9 million quotes anually with a budget of approximately $4-6 million.

She has extensive experience establishing priorities and implementing over 200 marketing programs annually. 

Sharon is experienced at managing a complex workload with multiple priorities and tight deadlines.

Director, Quote Fulfillment

At TPG Direct, a full service Ad Agency, Sharon was responsible for all aspects of the Marketing Strategy for 21st Century Auto Insurance educator groups for 13 years.

She managed direct mail, email, banner ads, print ads, and website campaigns for multiple affinity partners.

Sharon was responsible for producing the AIG Auto Insurance Policyholder newsletter for 6 years which reached 1.5 to 2 million policyholders annually. 

She coordinated all marketing materials associated with 15+ sweepstakes campaigns for partners of 21st Century Auto Insurance

Account Executive

Source Recovery

Sharon participated in initial startup of a sales/marketing company that provided a service to recover missing source code for Y2K testing.

She developed advertising and marketing materials for all direct mail campaigns.

She was part of a marketing/sales team that generated approx 1M in sales revenue in less than one year.

Independent Sales Representative

College Credit Card/Campus Dimensions

At CCCC,  Sharon managed  promotions for AT&T Universal MasterCard, Calling Card, Win Back and Worldnet in conjunction with CBS Tours on college campuses.

She was solely responsible for training and managing a knowlegeable staff of 30 employees for promotions on college campuses across the US.

Coordinated test marketing programs for Private Issue Card and Ford/Citibank MasterCard.

Senior Program Manager

Essential Software/Goal Systems

At Essential Software, a systems software marketing firm, Sharon participated in the startup of a regional sales office which generated 300 customers and annual revenues of $2M.

Sharon provided sales support and  developed seminar & direct mail materials to market our system software products.

She coordinated an automated operations sales seminar program in five major cities which increased software sales to existing customers and prospects.

Essential Software was sold to Goal Systems for $22M.

Assistant Regional Marketing Manager

Vice President / Direct Marketing at Mako Direct Marketing

Sharon is a seasoned marketing professional with more than 25 years of experience in various sectors, including insurance, financial services, and education. She is currently the Director of Strategic PR and Creative Partnerships at Wiideman Consulting Group, a leading digital marketing agency that helps clients achieve online visibility and growth.

As a Director, Sharon oversees the development and execution of public relations and creative strategies that enhance the brand reputation and awareness of Wiideman Consulting Group and its clients. She also manages integrated marketing campaigns across multiple channels, such as email, SMS, web, and social media, using data-driven insights and best practices. Sharon is passionate about delivering innovative and effective solutions that meet the needs and expectations of her clients and partners.

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