Consultadd Inc.

CEO's Office - Growth

KGK Group

1) Maximized Trade Show Impact in UAE: Spearheaded KGK’s promotional strategy for the JGT Dubai trade show, crafting and distributing a high-impact promo video across online and offline channels. Secured 100+ leads and onboarded Istana Jewellers and Ayaan Diamonds, generating $100,000 in revenue.

2) Enhanced User Acquisition and Retention: Developed detailed customer personas and optimized customer journeys, driving targeted acquisition strategies that boosted engagement and retention across key markets.

3) Elevated Brand Visibility: Launched and managed KGK Diamonds, social media handles and executed SEO audits with technical fixes, resulting in increased organic traffic, improved search rankings, and consistent growth in brand awareness.

4) Streamlined Marketing Operations: Led the implementation of marketing automation tools and orchestrated multi-channel campaigns (email, WhatsApp, push notifications), achieving higher customer engagement and conversion rates.

5) Empowered Team and Strategy Execution: Recruited and mentored a high-performing team while collaborating cross-functionally to design paid media strategies (Google & Facebook), amplifying marketing efficiency and ROI.

6) Marketing Proficiency: Automation tools like Clevertap, Netcore, Brevo, Klaviyo, Mailchimp & Hubspot

Head - Digital Omnichannel Marketing | KGK Diamonds

Asian Paints

Responsible for scaling up Omni channel efforts by devising strategic plans to increase enhanced targeting of past customers.

Managed First Party data remarketing across various native channels, websites content and other digital communication platforms to enhance performance marketing, brand's relationship with customers and drive advocacy and loyalty of brand.

Conducted market research to identify key trends, ensuring brand remained competitive in peer industry.

Achieved in generating incremental INR 50 Crores Revenue for 2023-24.

Enhanced brand recognition by developing and executing targeted marketing campaigns.

Established performance metrics to evaluate campaign success, making data-driven adjustments as needed to optimize results.

Won E4M's 2023 MarTech Award for Best Lead Generation efforts after increasing current lead base for Asian Paints to 5x times.

Brand Manager - Digital & CX

Nykaa

Owned a monthly BAU budget of 70 Lakhs to implement CRM goal for new user activation, churn reduction of active users & reactivation of lapsed users for Nykaa beauty through month-wise targeting plans including preparing monthly calendars, batch campaign & triggered campaigns for 1.5 Cr audiences.

Developed a 360 degree communication plan for the strategic cohorts for both external (Google ads , facebook, PR) and CRM channels (Push notifications, E-mailers, App Display & Whatsapp) through tools like Clevertap & Netcore & increased the reach of impressions by 2x.

Conducted consumer research study for existing users & worked alongside Product & Design teams to implement UX interventions like 'Collect Coupons' feature, Personalized user nudges on PDP & communication pegs which led to an increased M1 & M3 retention by 3%.

Associate Marketing Manager - Retention & CLM

Paytm

Responsible for handling the new user acquisition and existing user retention through promotional marketing of 4 Strategic Planning
Marketing campaign development
core categories (Mobile Recharges, Mobile Postpaid, Cylinder Utility Payments & Piped Natural Gas bill payments) with Monthly Active User base of 28 Mn and GMV of 700 crores.

Conceptualised & executed promotional campaigns encompassing digital marketing, affiliates, offline & CRM channels for the new & existing user cohorts across all categories with an average monthly budget of INR 1.2 Crores.

Worked alongside cross-functional business units such as Product, Design & Cross-category teams to enhance customer journey features and execute brand marketing communication through app properties (banners) & push/reminder notifications through Clevertap and subsequently increased the user reach from 23 Mn users in December to 26 Mn users in March (~12% increase in user base).

Growth Manager

Intel Corporation

1) Conducted market research of consumers and mapped competitive firms by assessing product-conceptions, customer segments and product offerings

2) Performed customers segmentation post market research and proposed a market entry strategy for the product

Market Research Intern

Dept. of Personnel & Training, Govt. of India

(A) Project: E-Governance 

1) Developed a 6 - factor ‘Job Readiness Index’   for remote working post extensive Market Research Survey conducted on 70+ professionals engaged in diversified fields

2) Researched and formulated features of a robust monitoring system for implementing the remote working environment for the entire workforce

(B) Project: Gig Economy 

1) Recommended technological and application interface features for the implementation of Government’s Gig Economy platform

Public Policy Consulting Intern

MWH Holdings

1) Prepared the pitch deck of home services company for the upcoming mandate 

2) Conducted valuation analysis using DCF (along with sensitivity analysis, transaction and trading comparable processes)

Investment Banking Intern

Vitamin Angels

Sourced information and created databases about prospective NGO partners belonging to the various states across the country

1) Pitched the Vitamin Angels’ Program to prospective partners across the states of Uttarakhand, Uttar Pradesh and Jharkhand

2) Created awareness and advocacy with regards to issues pertaining to Vitamin A deficiency and worms among NGO representatives

3) Successfully received applications from 45+ NGOs across the country individually and helped organization further in its endeavour

Marketing and Communications Intern

Udaan - IIM Indore Marathon

1) Sourced participation across multiple platforms by collaborating with Multiple NGOs and Companies

2) Reached out to corporations and colleges across the state for inviting them to participate in the marathon

Core Member, Participation Vertical

I lead Growth at Consultadd Inc., where I integrate corporate strategy, digital omni-channel marketing, and AI-powered insights to strengthen customer engagement and accelerate revenue. My focus is on building scalable growth engines that combine brand management, customer experience, and retention strategies with advanced analytics and technology.

With an MBA from IIM Indore, I bring a strategic and research-driven perspective to marketing and growth. My expertise lies in blending brand transformation, customer lifecycle management (CLM), and omni-channel campaign execution to deliver measurable results across acquisition, retention, and loyalty.

By uniting data, creativity, and technology, I have consistently helped brands unlock revenue growth, enhance customer relationships, and achieve sustainable market leadership. At Consultadd, this translates into smarter growth systems, stronger client partnerships, and a competitive edge in today’s dynamic digital landscape.


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