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Shashwat Ghosh

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Wired for digital conversations and a storyteller by heart. Scaling startups since 2000 👀 Guess what...in the year 2000 startup word was probably getting coined in the bylanes of the valley 😜 So, when Wunderman's India office or Reliance Infocomm Broadband division happened...I was still learning the ropes of the fancy start-up/ digital juggernaut! 🚀. After scaling the Marketing & Demand Generation function of one of the fastest-growing Fintech SaaS companies (acquired by CRED for 180 Mn USD in FY 21). 🥂 I can now safely claim that I know a thing or two about scaling start-ups...not like a fly-by-night operator who vanishes when the first signs of trouble appear in your start-up. 🤩 Passionate about scaling up B2B startups for the last 6+ years and helping them achieve their potential. My pipeline marketing expertise, the ability to create compelling stories and experience in demand generation make me a potent combo to help startups develop and execute 3X effective marketing campaigns. 🎉 With 22+ years of experience developing and executing marketing strategies, I have developed a deep understanding of what it takes to drive results and achieve business goals. Whether you're looking for a full-time CMO, VP of Marketing & DemandGen, or a fractional CMO/GTM expert, I can help you achieve your pipeline marketing and business objectives. 📈 💰 Be a part of my GTM Whisperer CXO community- https://gtmexpert.substack.com

Check out Shashwat Ghosh's verified LinkedIn stats (last 30 days)

Followers
6,978
Posts
6
Engagements
110
Likes
79

Shashwat Ghosh's Best Posts (last 30 days)

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Spend $2000 & Get the Most Viral AI NBA Ad. Crazy proposition...right? Well, no more! Coke, Gatorade, and others would've spent millions and countless man-hours and still not been noticed. But, PJ Accetturo created this Ad at an insane price(95% less) using Google Veo 3 + ChatGPT, and it is the most Viral NBA Ad today. Can you believe it? Just two days, over 400 video clips (to select 15 usable clips), and stock audio, plus multiple edits by this one-person agency, is all it took to produce it. Gone are the days of big network agencies; AI has truly democratised filmmaking. BTW, this Kalshi ad(betting company) was aired during the NBA finals(online stream) yesterday. Video Credits: PJ Accetturo's YT, X thread and Substack story. Story links in the first comment.


10

McKinsey shed 10% of its workforce. Historically, the company had been a top recruiter, especially after the pandemic, expecting growth across sectors. After OpenAI's launch, McKinsey implemented two rounds of job cuts in the last 18 months....this is quite shocking for CXOs. Ycombinator startup Operand even wrote its obituary. So, I was thinking, what if McKinsey actually productised the research in an AI chatbot and located Lilli? But it's still a work in progress. Check it out yourself.


9

Nike's new Ad to celebrate Indian culture is stunning! In collaboration with NorBlack NorWhite (a cute name), they utilised traditional bandhani to create stylish sportswear. Rarely have such large global brands collaborated to look at women's sportswear from their perspective...so a fantastic start.


16

ChatGPT or Claude - Moving beyond using them as an English tutor. Currently, most of us are guilty of using LLM tools (ChatGPT, Claude, or Gemini) for English correction and summarisation of articles or posts. Some people also use them for basic research, when answers are not directly available on Google. Till 8-9 months back, even I was doing the same, so there is no shame in admitting it. But now I’ve found a lot of ways in which these tools help me reduce my grunt work. As part of the series today, I’m showcasing how Claude’s prebuilt Google calendar MCP integration can help you organise your life better. You can go to the Integration section and choose the calendar to be enabled. I’ve chosen the personal Gmail calendar for this demo. On connecting, you will find a toggle button enabled for your search and tools (hamburger menu near chat) in Claude. Then you can run the prompt (check the screenshot), and Claude will start the research and produce an artifact after analysis. Here’s my personal calendar, Claude Artifact https://lnkd.in/gQh9NNMR BTW, how I wish the free time shown in Artifact becomes true and I get more free time 😁 Here are eight other ways (ranging from simple to complex) in which you can use your LLM १ )  How to Organise Emails: Connect Claude with Gmail using prebuilt MCP to help https://lnkd.in/gBSVHkqm २ )  How to create a personal branding website using Gamma & Claude https://lnkd.in/gt_rRFRd ३ )  Manus AI Basic understanding https://lnkd.in/g6ZZCG7A ४ ) How to use Manus AI for your Market Research (TAM/ SAM calculations) https://lnkd.in/gzwBunCK Or if you wish to explore some advanced use cases ५ )  How to put Gemini to better use? https://lnkd.in/g7ij2XWz ६ )  Connect Hubspot with Chat GPT: https://lnkd.in/gWvJpa4g ७ )  Create your Knowledge graph for enabling LLM searches https://lnkd.in/gSSrntX7 ८ ) How to create GTM Alpha using AI tools https://lnkd.in/g5ktkTbc Keep following my posts; tomorrow, I'll show you how to integrate email through Zapier MCP connectors and perform simple email/ calendar tasks. Till then, enjoy the weekend and think about more ways to make your Claude or Open AI smartly work for you.


15

Lovable's 36-hr AI showdown hit the ball out of park! Simply brilliant Community +PLG campaign launched in recent times. Lovable's recent growth is notable, reaching $10 million ARR in just two months, and then $60 million within six months. But after Elena Verna, the phenomenal growth marketer, recently joined, this first campaign itself is a case study in the making. She launched the 36-hr AI prompt challenge in collaboration with ChatGPT, Claude and Gemini. Already 2.63 million prompts have been written for 150k projects...and still 12 hours to go. I'm also in the final stages of submitting my project, but I'm pretty sure I wouldn't win the $ 25,000 (content) or $ 40,000 (build) prize money. 🙃 Check out the screenshots for more details.


    16

    Best AI GTM and Fractional CMO in India. No fanfare, no humbled post and definitely no trophy to show. Quite happy that AI overview in Google search (incognito mode) is showing the attached results (doesn't look like it's hallucinating😜). BTW it didn't happen by chance, here are 8 ways in which I'm using GenAI at Helix GTM Consulting. 1️⃣ Connect Claude with Gmail using prebuilt MCP https://lnkd.in/gBSVHkqm 2️⃣ Website using Gamma & Claude https://lnkd.in/gt_rRFRd 3️⃣ Manus AI Basic understanding https://lnkd.in/g6ZZCG7A 4️⃣ Manus AI for your Market Research (TAM/ SAM calculations) https://lnkd.in/gzwBunCK 5️⃣ How to put Gemini to better use? https://lnkd.in/g7ij2XWz 6️⃣ Connect Hubspot with Chat GPT https://lnkd.in/gWvJpa4g 7️⃣ Knowledge graph for enabling LLM searches https://lnkd.in/gSSrntX7 8️⃣ GTM Alpha using AI tools https://lnkd.in/g5ktkTbc I'm doing a 45-min interactive 1:1 session this weekend for 10 carefully selected folks, preferably from B2B Sales and Marketing. Free of charge, but I ask that participants come with curiosity and a sense of purpose. All of your questions will be answered, and I will share my playbook with you. If you are interested, please send me a direct message or WhatsApp me.


      13

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