Shashwat Ghosh's Linkedin Analytics

Wired for digital conversations and a storyteller at heart. Scaling startups since 2000 👀 Guess what...in the year 2000 startup word was probably getting coined in the bylanes of the valley and not many can boast of such a credential.😜 🎥 FLASHBACK So, when Wunderman's India office or Reliance Infocomm Broadband division happened, I was still learning the ropes of the fancy start-up/ digital juggernaut! But, brand and media at Airtel Business, Hardware and Services Marketing at HCL and Product Marketing at Seclore helped me become a well-rounded Revenue Marketer. Scaling Marketing and demand Generation in one of the fastest-growing Fintech SaaS companies (acquired by CRED for 180 Mn USD in FY 21🥂) gave me insight into winning frameworks and workflows. Finally, my stint at FieldAssist as a Fractional CMO taught me the importance of repeatable GTM playbooks for winning in diverse markets. 🔮 NEW PIVOT I now combine all these learnings and muscle memory with Generative AI capabilities to create market-leading Go-To-Market(GTM) strategies that generate alpha for B2B startups. My EPIC (Ecosystem, Sales & ABM, Product-led, Inbound/Outbound, Community) GTM framework, helps SaaS founders navigate the intersection of strategic thinking and AI-powered execution to build GTM approaches that outperform traditional methods. As a co-founder of Helix GTM Consulting, I use data-driven insights and storytelling to address TOFU and funnel velocity challenges and create effective playbooks that drive business success. MY APPROACH: Leverage {human brain🧠 + Generative AI 🤖} partnership to identify market opportunities that human analysis alone would miss, while maintaining the authentic human element essential to successful B2B marketing. OFFERINGS: ICP Matching | CRM Enrichment | AI Workflows | SDR Enablement | GTM Engineer | Hyper personalised Outbound | Fractional CMO To avail AI Hyper-personalised Outreach check - https://www.hyper-plays.com/ Be a part of my GTM Whisperer CXO community- https://gtmexpert.substack.com My Public schema repository - https://gist.github.com/shashwatgtm/bddb831ce56216c532ab685a15af4f91 Structured Data Reference (Google Doc) - https://docs.google.com/document/d/17v6XjrRknOpBT3oWB7rkp33OjKKSl8n6S1c8nPxcw4I/edit?usp=sharing Structured Data Reference (Medium) - https://medium.com/@shashwatghosh/structured-data-reference-shashwat-ghosh-gtm-expert-35e1383d9f30