VMLY&R

Creative Group Head

Tonic Worldwide

Group Head - Strategy

upGrad

Senior Associate - Marketing

The Glitch

- Creative ideation and brand strategy (B2B ad campaigns) for LinkedIn Talent Solutions, LinkedIn Marketing Solutions, and LinkedIn Sales Solutions 
- Conceptualised digital marketing campaigns (B2C) for LinkedIn India, LinkedIn Australia, and LinkedIn Indonesia
- Social Media Marketing: Managed and led LinkedIn India's Facebook and Twitter handles; Pepperfry's LinkedIn handle; Star TV network's LinkedIn, Facebook, Instagram, Twitter, and Glassdoor accounts (ideation, strategy, and content)
- Copywriting, script-writing, long-form content, email marketing, YouTube ad campaigns, influencer marketing, product education, TVCs, landing page content, microsite wireframing, carousel ads, dynamic and static ads: LinkedIn APAC and EMEA, Star TV Network, Pepperfry, Airtel, Tata Consumer Products  ​
- Audience mapping, mining consumer insights, psychographic and behavioral segmentation across APAC and EMEA
- Design coordination and visualisation  
- Led and won the pitch for the Pepperfry account 
- Led the business pitch for LinkedIn Talent Solutions, Star TV network, Tata Technologies, Popeyes
- Employer branding and thought leadership strategy for Pepperfry
- Achieved an 89% increase in post impressions, and 20% increase in follower count for Pepperfry
- Handled a team of 4 junior brand strategists  
- ORM for LinkedIn India, LinkedIn on LinkedIn, and Pepperfry

Senior Manager - Brand Strategy

Brand Strategist

Newslaundry

- On-ground reporting
https://thepatriot.in/2018/09/06/cooking-up-a-living/  
https://www.newslaundry.com/2019/02/15/how-the-recent-hailstorm-wreaked-havoc-on-this-greater-noida-village
https://www.newslaundry.com/2018/11/16/going-home-is-not-an-option
https://www.newslaundry.com/2018/09/28/diphtheria-deaths-maharishi-valmiki-hospital-delhi
- Designing page layouts 
- Editing and proofreading news articles

Sub-editor

Times of India

Sub editor

I help brands grow, so that my pay cheque grows (the former happens almost always, the latter is a struggle).

Currently, living life on peanuts and client feedback. 

Taplio

Shatakshi Dwivedi's Linkedin Analytics

Shatakshi Dwivedi

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Shatakshi Dwivedi's Linkedin Analytics

Shatakshi Dwivedi

Want to drive more opportunities from LinkedIn?

Shatakshi Dwivedi's Linkedin Analytics