Scott Hauman's Linkedin Analytics

My role is to help companies transform their brands and future-proof their operations through the integration of human insights, bold strategies, and design thinking. I am an executive-level, holistic brand builder and change management leader with 20 years of corporate experience. My deep, hands-on retail marketing, CX, and brand development experience have influenced renowned global category leaders, including Moët Hennessy, AT&T, PepsiCo, FedEx, Purina, Coca-Cola, Ford, ExxonMobil, Bosch, Toshiba, J&J, Wells Fargo, Yale University, University of Michigan, and more. My passions and specialties encompass the following: + Brand/CX Research & Strategy + Product Development & Marketing + Retail Innovation & Service Design + Brand Positioning & Activation + Digital Engagement & Measurement + Omnichannel/Shopper Marketing & Promotions + CX/EX Mapping & Planning + Brand Culture & Team Building My industry knowledge spans: Professional services, FMCG, retail, software, technology, healthcare, financial, and education