Shaun Cumming's Linkedin Analytics

Content leadership for investment and fund management industries. Hey! My name is Shaun. Thanks for joining me on LinkedIn 😊 Follow me for content strategies, particularly for the investment and fund management industries 🚀 I am a seasoned content team leader living and working between Edinburgh, Scotland (my hometown), London and NYC. Outside my day job, I am a podcaster and vlogger reaching an audience of over 2o million total viewers. My work interests include leadership, exploring the future of content, marketing trends, influencers and Web 3.0. Outside of work, I enjoy travel and meeting new people. I have over a decade's experience in content marketing leadership roles at global investment and fund management organisations including BlackRock, BNY Mellon, Investec and Standard Life Investments. I am focussed on delivering market-leading content across platforms and formats, including written, audio and video for web, social media as well as traditional communications outlets. I am keenly aware of the commercial necessities of marketing, and am driven to establish brand presence, grow audiences, cultivate 'fan' communities and ultimately drive sales through my work. A particular passion is my personal vlogs on YouTube, through which I have over 190,000 subscribers, 18 million views and through which I've been awarded ambassadorships and honorary citizenship with countries and cities, partnerships with retail brands and have won an internationally-recognised award. I have made several TV appearances to discuss my content and also do public speaking on content and building a personal brand.