Digital Marketing Manager at Bytedance (Lark) | Performance & Brand Marketing | Full Stack Marketer | Project & Operations Management Hacker ⬇️ Learn More ⬇️

[Pls Read: All content on my profile and feed are my personal views] 

ROI & Data driven marketing/sales professional with 12+ years of experience. Currently on a mission to help companies achieve their marketing goals in LinkedIn.

Core Pillars: 
+ Demand Generation
+ Management of Marketing Pipeline
+ Account Based Marketing (ABM)
+ Linkedin Advertising (See attached case study)
+ Facebook Advertising
+ Twitter Advertising
+ Google Ads
+ SEO 
+ Marketing automation & database segmentation
+ Reporting & Analytics
+ Paid Media Planning
+ Direct-Response Marketing

Other skills:
+ Marketo
+ Salesforce Pardot
+ Conversion rate optimisation (CRO)
+ CRM Integrations 
+ Managing budget & Vendor relationships for ABM activities
+ A/B Testing
+ Salesforce CRM
+ Google Analytics 

Have something interesting to discuss? DM me. 

Follow --> #digitalee for actionable, science-based strategies on Marketing

#digitalmarketing #leadgeneration #demand-generation #employerbranding #marketing

🙌 To my clients, partners, and colleagues, happy new year! Thank you for being part of my journey in 2025. I really appreciate you. 

A couple of 2026 directions: 

→ Leveling up my tennis game or competing in a physical challenge. 
→ Learning and sharing more about AI for Work/Marketing.
→ Bringing more LinkedIn roadshows, clinics, and workshops to you in SEA.
→ Delivering and Demonstrating ROI for LinkedIn campaigns. Focusing on outcomes, not Optics, with new measurement tools. 

♻️ If any of these interest you, drop me a dm or connect/follow for more updates. 

#digitalee #risingtide #linkedinmarketing

🔹 Shaun Lee Wei Rong

Lead Client Solutions Manager at LinkedIn | ex-Digital Marketing Lead @ Amazon and ByteDance | Performance & Brand Marketing

📈94% of B2B buyers are using LLMs during their buying journey. And LinkedIn is one of the top cited domains by LLMs. 

AI search has evolved. The era of "Credibility Signals" is here.

LLMs look at credibility signals a brand projects, like expert opinion, third-party media coverage, and authentic social commentary. 

Linkedin has become a trusted platform and ecosystem for these signals. 

Based on these data points, brands who invest in trusted ecosystems will win in 2026 and beyond. 

♻️ Repost if you are optimizing for trust in 2026

taplio

Shaun Lee Wei Rong's Linkedin Analytics