Lark

Lark is the next-generation collaborative tool that boosts  efficiency, creativity, and engagement by integrating Messenger, Docs, Calendar, Video calls, Emails, and more into one easy-to-use app. Lark helps organizations create, distribute and consume information quickly and efficiently, no matter where staff are, what device they use or what language they speak.

Digital Marketing Lead | Sales and Events Enablement

ByteDance

Digital Marketing Lead 

Amazon

Digital Marketing Manager at Amazon

LinkedIn

Working with enterprise B2B companies/businesses to scale their demand generation and revenue on LinkedIn.  Responsible for strategy, planning, budgeting, execution, and insights. 
--------------------------------------------------
Top achievements:

▪️Achieved est 70% more qualified leads for a top Cybersecurity/Applications company with nurture retargeting and lead gen strategy. 

▪️Increased Sales Qualified Opportunity (SQOs) for a Mechanical engineering company by est 8% over one quarter (Equivalent pipeline of est $1.5M). Designed the strategy, targeting and insights on creatives. 

▪️Increased brand engagement by +85%, targeting decision-makers and certain job functions - For a global Internet/Media company. 

▪️My client base achieved an average of 8% - 18% increase in gross profit for their business (FY20 - FY21). Beyond LinkedIn, close partnerships were built to tie in content strategy, marketing automation, SEO, website optimization, social media channels, and full-funnel metrics. 

▪️Awarded MVP in the region. Achieved a consistent increase in revenue contribution YoY by 35% - 51%

▪️Reached over 65,000+ advertisers with educational webinars, resources, consultation, and content distribution via social.  

▪️Recognized by top marketers from Facebook, Google, Twitter, and more (See reviews) 
------------------------------------------------------------------
Do business where business is done. When you market on LinkedIn, you reach customers ready to do business. 

Generate leads, build awareness and reach over 800+ million professionals (And 4 out of 5 Linkedin members drive business decisions). Ready to get started? 

Find out more in the media links below.

Digital Marketing @ Linkedin | Account Director | Demand Generation | Performance Marketing

Senior Client Solutions Manager 

Self Employed

Assisted top tech companies to generate demand. Crafted demand strategies. Strategies includes PPC, Marketing automation, Paid social, SEM, SEO & Direct-response approaches, retargeting and nurturing. Responsible for planning, executing, experimenting and reporting.

Digital Marketing Consultant | Demand Generation | Business Coach for SG SMBs

Alida

Leading digital marketing & paid media globally. Managing social, display & sem channels. Worked closely with product and content marketing team to develop demand generation strategies. Responsible for strategy, budget, execution, measurement and insights. 

Top achievements:

- Developed + executed demand generation & advertising strategies that drove 90%-122% more conversions in niched target audiences/accounts (Account-based advertising). Case study by Linkedin attached.

- Reduced cost per marketing qualified lead (MQL) from USD$210 to USD$55 in APAC. Qualified leads built in 80% of sales target accounts. 

- Created an ecosystem of data enrichment capabilities to enable B2B precision targeting on Facebook, Twitter & Google. These channels are traditionally useful for B2C but lacked accuracy when targeting business-level personas. 

- Built a scalable digital and social engine with retargeting. Champion of social selling and social listening. Consulted in landing page, form creations, A/B testing, PPC and conversion rate optimisation. 

- Recognised as one of the top performers of 2018 by senior executives (See testimonials). 


Vision Critical
--------------------------------------
Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.

Global Marketing Manager | Digital Marketing, Demand Generation & Account-Based Marketing (ABM)

Digital Influence Lab

Spearheaded business development and strategic planning to drive revenue performance for core digital marketing services. Managed all client accounts. Assisted to hypothesize, conceptualise and execute digital campaigns. Strategies focused on efficient return on ad spend (ROAS) and lowering customer acquisition costs. Other responsibilities include conversion rate optimisation, generating reports and identifying trends/insights.

Digital Strategist | Digital Marketing

Alvigor Organisational Development

Championed and led the marketing team of a brand new organisational development start-up (Alvigor). Doubled up as business development when needed. Developed the digital marketing strategy, content strategy and go to market strategy. 

Day to day task includes: Facebook marketing, Funnels, Email Marketing, Partnership Programmes, Search Engine Marketing, Search Engine Optimisation, Agency Management, Digital analytics and measurements

Achievement Highlights: 

✦ Helped the company to win the biggest training project during my tenure.

✦ Achieved new distribution channel digitally. Digital campaigns consistently converted at 500%+ return on ad spend. Entire strategy included targeting, marketing funnels, landing page creation, ad copy, ad design, video marketing, email marketing and up-selling. Managed the complex project with co-ordination of designers, web developers and adjunct copywriters.

✦ Liaised and built strong partnerships with government and key stakeholders including e2i, WDA, IAL and more. 

✦ Responsible for crafting marketing collaterals digital, web & print; Landing Pages/Squeeze Pages, eMagazines, E-Books, Online Training Videos, Advertising Copies, Exhibition and Seminar collaterals & Branded Proposals.

Head of Marketing

Minmed Group Pte Ltd

Worked as a Business Development Manager (while also handling Social Media and Marketing). Oversaw all the moving parts from lead generation. It was a unique blend of strategic planning, execution and client-relationship building. 

Highlights: 
✦ Together with a team, we helped to increase the company's revenue by over 180% consistently over 2 years. This led our company to be the top provider in the industry and the go-to consultants for corporate health & wellness. 
✦ During the transition phase of the company into a B2C model, we helped create and launch Singapore's First CLX Theraband work-out. Using advance facebook marketing and email marketing, the opening workshops were sold out within 4 days 
✦ Liaised closely with government officials (Such as Health Promotion Board) to embark on nationwide projects such as the National Steps Challenge
✦ Awarded "The Most Creative" and "The Outstanding Performer" award.

Head of Sales & Marketing (Workplace Health Consultant)

SPRIM

Supported the Human Resource Team with managing talent and government policies.

Talent Research & Human Resource Assistant 

Digital Marketing Manager at Bytedance (Lark) | Performance & Brand Marketing | Full Stack Marketer | Project & Operations Management Hacker ⬇️ Learn More ⬇️

ROI & Data driven marketing/sales professional with 12+ years of experience. Currently on a mission to build demand and awareness for Lark.

——————-
👋🏻 Lark is a next-generation team productivity suite, by Bytedance, that transforms workplace collaboration, efficiency, and engagement. We seamlessly integrate messenger, docs, calendar, video calls, emails, OKRs, company wikis, and more into one easy-to-use app. 
——————-

My early career and success in a business development role also gives me a clear view of the importance in sales and marketing alignment. This unique blend of sales + marketing experience helps me build paid media campaigns with a higher probability for positive ROI. 

Core Pillars: 
+ Demand Generation
+ Management of Marketing Pipeline
+ Account Based Marketing (ABM)
+ Linkedin Advertising (See attached case study)
+ Facebook Advertising
+ Twitter Advertising
+ Google Ads
+ SEO 
+ Marketing automation & database segmentation
+ Reporting & Analytics
+ Paid Media Planning
+ Direct-Response Marketing

Other skills:
+ Marketo
+ Salesforce Pardot
+ Conversion rate optimisation (CRO)
+ CRM Integrations 
+ Managing budget & Vendor relationships for ABM activities
+ A/B Testing
+ Salesforce CRM
+ Google Analytics 

Have something interesting to discuss? DM me. 

Follow --> #digitalee for actionable, science-based strategies on Marketing

#digitalmarketing #leadgeneration #demand-generation #employerbranding #marketing

Taplio

🔹 Shaun Lee Wei Rong's Linkedin Analytics

🔹 Shaun Lee Wei Rong

Want to drive more opportunities from LinkedIn?